Art Marketing Minute

Eric Rhoads explains if you should pay for a sponsored post on social media and, before you spend a dime, what to consider; advice for writing an informative and engaging artist bio. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains if it really makes a difference to invest in higher-quality frames for your paintings; and why, if you're doing any amount of marketing, you should understand the basics of copywriting. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains why the back of your painting is a valuable marketing tool; and an important reason why you may not want to sell your art. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains if your painting prices should be different depending on the region; and what to consider if you're an international artist. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "How do you turn likes into sales?" and "What do successful watercolorists do to sell more paintings?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares where to find a list of invitational, juried, and open plein air competitions; and when it's a smart idea to work toward a formal art education. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares ways international artists can sell more art in America; and inspiration and motivation for those who are ready to quit their day jobs and become a full-time artist. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains whether frames really make a difference when it comes to selling a painting; and shares advice for students on how to start supporting yourself as an artist as soon as possible once you graduate. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains how to determine if you want to break in to the plein air events scene; and different ways to get publicity. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains how stylized your frames should be; and how to sort through all the art fairs to determine which will be the most successful for you. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "Am I too old (or too young) to become a profession painter?" and "How long should I stay with the same art gallery?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains how to handle rejection as an artist; and how to come up with a price on the spot. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains if direct mail still an effective way to reach buyer, and how to transition from a day job to being a full-time artist. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains if painting media such as watercolor, oil, acrylic, or pastel can affect how you price your art; and if your social media page should focus only on your art, or if it's okay to include other subjects as well. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains what you should include on the back of your painting before you sell it, and what to include (and what to leave out) on your professional art website. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares advice on contracts for artists and how to finalize a sale when you have someone interested in a specific painting (including one question you should ask). Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "If you're working with several art galleries, how do you decide which gallery gets which paintings?" and "Are there businesses that hire freelance plein air painters?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "How do I negotiate arrangements to sell my art in a restaurant?" and "What's the best way to get local museums interested in my work?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "Is it okay to sell paintings at a higher price than other artists," and "What are some ways I should be networking in my local community?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "How can those of us who are shy about our work overcome it when painting in public?" and "Looking back and forward, do you think there's anything we can take away from the pandemic in regards to making a living as an artist?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "What are your top 'don'ts' for selling art?" and "What should I include in my artist bio?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions, "Does my art website and newsletter need a catchy title?" and "Are there any traps that artists can be aware of and avoid?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "I've heard you talk about strategy versus tactic when it comes to selling art. Is one better than the other?" and, "Is it okay to approach multiple galleries for representation?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions, "What should I do when people unsubscribe from my newsletter?" and "How important is it to have a painting framed at a plein air competition event?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions: "Do frames add value when selling a painting?" and "What's a good way to get into a coffee shop with your art?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions, "How do I get full mileage out of a social media campaign?" and "What are some ways I can start teaching art to a specific demographic?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions "How do you price a commissioned painting?" and "What do you do if your painting is stolen?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers the questions, "Is there a way to use a conferencing program to sell you art," and "When do you know it's time to copyright your art?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads answers: "Should I frame my art before it's sold?" and "Are online art competitions worth it?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains how to set reasonable art goals, and how to get more recognition as an artist. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares ways to make your art website more visible, and get advice on photographing your paintings. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains how considering your goals will help you plan a successful art unveiling; and how to break into a new market, such as interior design, to sell your paintings. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares why it's important to network, and how to do so; and thoughts on how to leverage your artist statement. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares tips for finding (and creating) commission work, and hear feedback on if social media should be your sole avenue for promoting your art. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads addresses if you should give discounts on your paintings; and overcoming the fear of rejection when approaching a gallery. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares how to get your work known on a larger scale, and ideas for increasing the the price of your paintings. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads shares if it's best to stick to one style or to mix it up, and how to handle inventory and overstock issues. In the marketing minute I answer your art marketing questions or at least I try and sometimes I never see them before I answer them. I don't script them. So here we go. email your questions to me [email protected]. Here's a question from Kate Emery in Farmington, Connecticut. My wife, our grandmother grew up in Farmington, Connecticut, Historical Society there has an old building and it's, matter of fact, that's a family farm. Anyway, Kate says Eric, my question is in regards to art shows I paint in a few different styles and different subjects landscape portrait abstract, do you think it makes more sense to stick to one style and subject or to mix it up? On the one hand, it feels like variety will give me more chances to win. But I do. I do think when it comes across it comes across as less professional somehow. Well, I'll tell you a story, Kate. I had an artist who who did some advertising with me. And she called and she said, You know, my ads didn't work. I said, Well, they're working for some people, because I hear I'm hearing from them too. Let's find out why. So I said, let's look at your ad and we looked at her and she was advertising portraiture. And so I went to her website with her on the phone and I said, Okay, let's look at your website. And on the front of the website was a landscape painting. And I said, Well, if you're advertising portraiture, they modified portraiture there. She said, Well, I do lots of different kinds of painting. I said, Yes, but your advertising, you want to capture what you're advertising for it because you're going to drive more people from that than anything else. So I went and I said, Okay, let's find the portraiture. And so I just kind of did what anybody else would do. And I kind of poked around, I couldn't find it. couldn't find it anywhere. Finally, you know, after 10 steps, I found it and I said, Look, you've got to bring it to light. I have had this conversation with many artists over many, many, many years. You want to get branded as something because if you brand you get branded as all things you could come branded as nothing. And, I know a lot of artists who do a lot of styles and they might use a synonym, they might use another name. And, let's say they do abstract they use a better name for their abstract and they have a separate website for their abstract. There's nothing wrong with lots of subject matter but you want to kind of get known for something and you want to kind of push something I think that's the answer in terms of art shows. I don't know if you're talking about competitions because you said chances to win. I suppose it gives you more chances to win the reality is in in art competitions like the Plein Air Salon, the more things you enter, the more chance as to when you know gallery owners who are our judges might see one thing they like and another thing they don't like. So you've got up, enter two things, you might have a chance to three things you might have a better chance for things might have a different chance. But you know, it's it boils down to quality, and people are going to pick the best quality, I have found that most artists are not really good at all things, what are you best at, put your best foot forward? And think about that. And it's not less professional somehow. But it will confuse the marketplace. if let's say you want in two categories in your, you know, one was an abstract and one was a landscape and your name came up, and both of them you're going to confuse the marketplace when they see that. So just keep that in mind. Branding is something that we all need to learn and understand. I talked a lot about it in my book. And it is something that is really worth understanding. Because if you get branded incorrectly, it's really hard to overcome. Here's a question from Thomas in Dallas. Again, I've not read this one, it says, I have a card line for my art. And the gift store market seems to have fallen through the number say I shouldn't make any new cards at this time. And that means I don't have a catalog to use for marketing. I have some loyal customers who are still buying my designs. But many of the stores I sell to still have product from earlier in the year. My question then is about supply and demand for artists. Well, I'm not sure what the question is exactly, Thomas. But I think let me let me see if I can figure this out. What I think you're saying is, you know, they have inventory, they're not going to buy new cards because they have inventory. Well, that may or may not be true. First off, a lot of people have inventory because they had their stores closed during COVID. Right. And so, our assumption is that they're going to have a lot leftover. But, now that people are getting out, they're spending a lot of money, they're buying a lot of things, holidays are coming up, I think, if they're use

Eric Rhoads shares non-conventional ways to get your art seen, and if collectors might consider certain painting processes to be "cheating." Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.

Eric Rhoads explains if you should be concerned about finding new customers right now, and thoughts on the market for nocturne paintings.

Find out when you should start marketing your art for the holidays and the best way to market your art if it's considered "unusual."

Eric Rhoads shares the best way to approach a former buyer about new paintings you have available, and if you should use your donations as a marketing point.

Eric Rhoads shares insider tips on doing market research to sell more art, and advice for artists who don't have years of experience but still want to build their brand.

Eric Rhoads shares advice on using social media for marketing versus paying for advertising, and tips on branding consistency.

Eric Rhoads shares new advice on if you should list your prices on your website, and thoughts on fame versus success.

Eric Rhoads shares advice on where to begin when it comes to marketing, and how to change your limited perception of what buyers are willing to pay for a piece of art.

Eric Rhoads shares how to know if your website is up to par in order to effectively sell your art, and understanding why collectors might pass on your work even when they compliment it.

Eric Rhoads shares tips on how to become popular with galleries and collectors, and tips on when you should enter an art competition.

Eric Rhoads shares ways to "do your homework" when it comes to getting your art into a gallery, and tips for making commission sales.

Eric Rhoads explains why it's important to "build your brand," and what to do if your sales have slowed down.

Eric Rhoads shares what to say to a potential buyer to keep them engaged, and where to start if you're brand new to marketing your art.