Season 5 · Episode 6
Shopping goes from TV to online and apps
March 18, 202632m 37s
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Show Notes
For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying?
In this episode, we talk with JW Cudd, an expert in online, app-based, and influencer-driven marketing, about the seismic shift happening in how products are sold. From TikTok creators moving thousands of units in minutes to AI-powered shopping apps, the game has changed.
So what happens to a giant like QVC? Can it evolve—or will it be left behind?
Let's break it down.