Navigating Business Development and Marketing in Architecture with Alicia Yau
In this engaging episode, Stephen Drew from the Architecture Social hosts Alicia Yao, a seasoned professional currently working at Brunswick Group. Alicia shares her journey from studying architecture at Westminster to transitioning into marketing and com
Audio is streamed directly from the publisher (op3.dev) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Architectural Insights with Alicia Yao: From Architecture to PR and Marketing
In this engaging episode, Stephen Drew from the Architecture Social hosts Alicia Yao, a seasoned professional currently working at Brunswick Group. Alicia shares her journey from studying architecture at Westminster to transitioning into marketing and communications within the architectural industry.
They discuss the challenges of architectural fees, the importance of knowing your worth, and the dynamics of working in a PR agency. Alicia offers valuable insights for both architecture students and professionals on navigating their careers and emphasizing the significance of building strong client and media relationships.
Tune in for an inspiring conversation about the business side of architecture, career pivots, and the power of effective communication.
00:00 Introduction and Guest Welcome
00:27 Catching Up and Personal Updates
01:15 Alicia's Journey in Architecture
03:13 Internships and Industry Experience
04:54 Transition to Recruitment
08:47 Marketing and Communications Career
11:59 Working in a PR Firm
14:42 Navigating Client Relationships
20:37 Balancing Client Expectations and Project Value
22:15 The Importance of Maintaining Professional Relationships
24:27 The Impact of Low Fees on Architectural Projects
27:43 Negotiating Fees and Knowing Your Worth
33:35 Lessons from the Grenfell Tower Tragedy
37:14 Encouragement for Architects to Value Their Work
43:35 Final Thoughts and Contact Information
____
📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level.
💻 Find out more at https://www.architecturesocial.com
- (00:00) - Introduction and Guest Welcome
- (00:27) - Catching Up and Personal Updates
- (01:13) - Alicia's Journey in Architecture
- (03:04) - Internships and Industry Experience
- (04:25) - Transition to Recruitment
- (08:06) - Challenges and Insights in Recruitment
- (09:47) - Moving into Marketing and Communications
- (12:01) - Working in a PR Firm
- (16:19) - Client Management and Time Management
- (17:55) - Comparing Recruitment and Architecture
- (18:44) - The Importance of Client Relationships
- (20:14) - Balancing Client Work and Media Relations
- (21:58) - The Impact of Low Fees on Architectural Practices
- (25:09) - Negotiating Fees and Valuing Your Work
- (30:40) - The Consequences of Budget Cuts in Architecture
- (34:08) - Encouraging Architects to Fight for Their Worth
- (39:46) - Final Thoughts and Contact Information