Cory Grenier (Geenee) on Getting Heard at Vergence Labs, Snap Spectacles, and now Geenee
Cory was Snap’s first director of sales and marketing, having joined the company as part of the acquisition of Vergence Labs, which formed the basis of Snap Spectacles. We chat about Vergence, the acquisition, building awareness for Snap Spectacles, & how Geenee is pushing the boundaries for brands.
AR Show with Jason McDowall · The AR Show with Jason McDowall
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Cory Grenier is the CEO of Geenee, a company on a mission to make the physical world around us easily recognizable to computers using mobile, browser-based technology. They combine image and video recognition, WebAR, and creative services to deliver unique value to brands.
Cory started his career at Lenovo in Beijing, becoming a global product marketing manager. He returned to the US in 2013 to join Vergence Labs, an innovative startup building AR glasses. Vergence was acquired by Snap to form the basis of Snap Spectacles. Cory stayed for several years at Snap as the first director of sales and marketing before returning to more entrepreneurial roles.
In this conversation, we chat about his efforts to build awareness of the Vergence Labs product, called Epiphany Eyewear. Cory shares how the Snap acquisition happened and some of the lessons he learned while he was there. Do you remember the marketing campaign for Spectacles with the pop-up vending machines, Cory led that.
He goes on to describe how Geenee is now pushing the boundaries for brands by thinking deeply about how AR complements consumer behavior around commerce and awareness building.
You can find all of the show notes at thearshow.com.