Season 1 · Episode 34
When to Generalize vs. When to Niche Down w/ The Kooler, The Squirrel Boss, Hampton Adams
Another Bite - A Shark Tank Rewatch Podcast · Hubspot Media
July 4, 202337m 54s
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Show Notes
Products that protect in all shapes and sizes: squirrels-be-gone, cooler in a cooler, and butter-like tape for athletes.
Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
- The Kooler’s target persona advantage, vague packaging, and how to market the product
- Squirrel Boss’ vague pitch, traditional marketing woes, and tapping into the emotional aspect of the product
- Hampton Adams’ lack of profitability, not aligning with consumers’ goals, and high customer acquisition costs
Know a segment or company we should feature from Shark Tank? Let us know at [email protected]
Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.