Ian Vivers of EagleHawk Angus: Great Branding and Running a Family Operation
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Show Notes
Welcome back! Hosts David, Joe, and Korbin are excited for a new year and thank you for your continued listenership. They first revisit their holiday celebrations and New Year’s resolutions, then cover some beef and pet peeves trends in social media posts. Then, they welcome Ian Vivers from Eagle Hawk Angus in New South Wales, Australia. Ian talks about how Eagle Hawk is a family operation, and why it’s so great to have family supporting you on this journey. Ian opens up about overcoming the devastating wildfire two years ago, and how Eagle Hawk built back up, thanks to help from their community. He shares why he has been to the U.S. 14 times and his process behind sourcing from the U.S., which should provide inspiration to travel and at the very least, cross state lines.
The hosts talk with Ian about the great job Eagle Hawk does on social media and branding, and the strategies his wife and daughter use to capture all of Eagle Hawk’s important messages, even if it does include Ian’s pillow talk.
Mentioned in this Episode:
The Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!
Contact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.
Angus Underground Ep. 9: “Angus on Dairy with Eddie Veenendaal”
American Angus Association® (AAA)
Certified Angus Beef® (CAB)
Quotes:
- “When the subject matter is really important, we will make sure that we have the importance portrayed in our posts and social media.” — Ian
- “As an industry in agriculture, we get attacked for so many things, which mostly, if not completely wrong, mislead people down a wrong path. We actually have to support each other.” — Ian
- “I applaud anyone putting anything up that basically builds a network of people in agriculture who are passionate about what they do.” — Ian
- “The beauty of social media is simply to form friendships across the world.” — Ian
- “There is nothing like having family with you on the journey.” — Ian
“We’re a team. It’s an exciting future when you have the younger ones following through and enthusiastically enjoying what we’re doing.” — Ian - “For us to compete, we need to be aware of what our impact is.” — Ian
Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.