Angus Underground

David and Seana welcome Brent and Tina Vieselmeyer of Vision Angus in Amherst, CO. They first share the story of their journey towards a healthier lifestyle and the importance of accountability through a support network. Brent and Tina then talk about the customer-centric approach at Vision Angus and what we can expect at their annual production and bull sale in March.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Montana RanchVision AngusDr. A’s Habits of HealthOptavia Quotes:“Be part of a network of support in whatever journey you’re in.” — Brent [20:46]“Part of our struggle is that we think we can do things ourselves, and we can change ourselves, when you really need a whole network of support to start making subtle changes.” — Tina [26:29]“We need that time away to trigger our creativity. I think you have to spur that creativity sometimes.” [1:03:55]“I think that the two key words that really just describe our program are balance and predictability.” — Tina [1:10:10] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The guys start with a segment called “Be Prepared” to make sure you stay equipped and protected during this winter and upcoming spring season. Then they welcome Tom and Kim Nixon, along with their daughter Elizabeth, from the family-run Glenmary Farm in Virginia. They discuss two segments within their diversified farming business, Glenmary Reserve meats and their registered seed stock operation. Tom, Kim, and Elizabeth chat about their production calendar and their bull selection process and they share some great tips for word-of-mouth marketing.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Montana RanchGlenmary FarmGlenmary Reserve BeefRafter 5M Land and Cattle Quotes:“Get a look at it and say what’s the worst-case scenario, and plan for it.” [24:46]“Assess what your reasonable risk is, and attack it from there.” [38:04]“When you have that network of people who are directed to you because the products in the service match the people, then you don’t have to do all this expensive shotgun approach marketing that may or may not hit the target.” [1:22:12] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David and Joe are back at the National Western Stock Show with man on the street style interviews. They sit down with fellow Angus breeders, dear friends and Angus Underground listeners including: Ryan Parry from Parry Angus, Darren Kilgore from Faith Angus Farm, Chris Earl from CK 6, Will Mayes and Dallas Woltemath from ZWT Ranch, Lex Carter and Robert Whitacre from Breeder Link, Brent Sadler from Sadler Ranches, Brad and Melissa Elmore, Jake Tiedeman from Baldridge Tiedeman, Jake Phillips, and Bruce and Amie Stertzbach. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.com HooverAngus.com American Angus AssociationNational Western Stock Show Parry Angus Faith Angus Farm CK6 Consulting ZWT Ranch Breeder Link Sadler RanchesBaldridge Tiedeman Stertzbach Cattle Company Quotes:“I found a way to take genetics which I love. But bring it to good people which I love more.” [14:57] - Chris “I saw a God given animal that can take grass anywhere in the country anywhere and turn it into a product that has value to the market, and I really saw it as a way to sustain people.” [16:16] - Chris “I want genetics to support great people.” [16:40] - Chris “When you can contribute to somebody else's growth, take advantage of that. Will you ever get paid back? Yes. Will you get paid back in dollars? Not necessarily, but the gratification you get out of being able to help somebody down the road is worth more than you could ever write a check for. ” [31:06] - Darren “When young people approach us, we detect that enthusiasm. The switch flips and we want to help that person. So that's what it's all about.” [34:27] “I think that's the passion of cattle people. We are family oriented, and you always want to pass on what you did to your kids. A new generation.” [1:45:01] - Bruce Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David and Joe report from the National Western Stock Show. First, they sit down with American Angus Association CEO Mark McCully and Angus Genetics Inc. President Kelly Retallick. Then, they are joined by American Angus Association board members Darrell Stevenson, Mark Ahearn, and Smitty Lamb.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.comHooverAngus.comAmerican Angus AssociationNational Western Stock ShowAngus Genetics Inc. Quotes:“It’s critical that we as an industry, American Angus Association, help propel this, and show them what we’re all about.” [26:53]“Instead of fighting for the environmental or ‘sustainable issues’ we need to educate these communities how vital we are not only for food security but for the general health and well-being of the environment as well.” — Darrell [28:12]“We have a very diverse membership, and we have to keep that diversity in mind when we make these decisions.” [32:07]“We don’t talk about accuracy enough.” — Smitty [56:32]“Diversity is key and critical to our success.” [1:08:32]“It's so important for young people to continue to be involved in our breed and understand what we do.” — Kelly [1:12:22]“Spending time on our breeding objectives is one of the most important things we can do to make a genetic change because you’ve got to know where you want to go in order to see the results.” — Kelly [1:17:05] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a full crew this week as they welcome a special guest, Dr. Tim Gibbs of Trans Ova Genetics, where he currently serves as a Professional Services Veterinarian. He discusses many repro topics including IVF techniques with colleagues, the importance of timing insemination with ovulation, IVF technology vs. conventional flushing, FSH donations, and variations in protocols. Dr. Tim also shares his thoughts on the future of improving IVF conception rates and takes listener questions on embryo quality, the age at which cows start to decline in embryo production, and how the breeding for terminal traits has changed in the success of Angus cows.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Trans Ova Genetics Quotes:“Reproduction is five times more important to profits than any other trait.” [13:41] “One little thing by itself might not matter, but all those little things done perfectly, is what makes a difference in having great success or just average success.” — Tim [23:49]“I think the best is yet to come on improving that conception rate.” — Tim [48:40]“It's a blend of art and science, and everyone's going to be a little bit different and what they think works the best for them and what they think is going to be feasible for the client to pull off.” — Tim [26:16 ] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David and Vince are joined by special guests Dave Mullins from SaleRing.live and Matt McFarlane from M3 Marketing Services to discuss the very exciting upcoming National Western Stock Show and the Foundation Angus Sale. They highlight the distinctive features of this year’s sale, which is divided into two parts: Thursday’s live cattle and picks/flushes, and Saturday’s embryos, boasting representation from 24‒25 states and offering world-class selections. The event is anticipated to be a gathering of the who’s who in Angus genetics.Beyond revenue generation, this is a one-of-a-kind family-friendly event where participants have the chance to network on the industry’s largest stage.Make sure to mark your calendars for the sale on Thursday, January 11, at 2 p.m., and don’t miss out on the Junior Angus Show before the main event. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBullNational Western Stock ShowSaleRing.LiveM3cattlemarketing.comThe 4th Annual Dotson Christmas Charity Raffle — donate on VENMO at @greg-dotson-9 Quotes:“I’m just blown away from start to finish on the sale.” [20:52]“It is truly networking on the industry’s largest stage, and if you’ve never experienced it, you owe it to yourself to go and experience it at least once.” [40:00] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a warm welcome this week for return guest and friend of the show, Landi McFarland Livingston, owner and operator of Hoover Angus in Ellston, Iowa. Landi talks about Hoover’s history of over 95 years in the biz and the upcoming sales she is excited about before getting into the main topic regarding the new indexes and EPDs. A few of the questions discussed include: are EPDs reflective of what we are observing on the ranch? Do we have enough data that went into formulating the EPDs and most importantly, how do we get more phenotypic data submitted to build accuracy?At the end, the guys promote a very special event for charity, the 4th Annual Dotson Christmas Charity Raffle. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.comHoover AngusThe 4th Annual Dotson Christmas Charity Raffle — donate on VENMO at @greg-dotson-9 Quotes:“We're excited to be counting down to 100 years in the Angus business.” — Landi [9:07]“The goal of all these new traits, these new EPDs, these new indexes should be aimed at providing accurate selection tools for our commercial bull customers, but, what we’re seeing on the paper does not necessarily translate to what we are seeing at the ranch or the farm.” [12:57]“As accuracy goes down, and as phenotypic data goes down, we need to be more cautious.” — Landi [19:22]“I feel genomics are weighted too heavily in the genetic evaluation.” — Landi [20:32]“We can never have too much. We need our data and we need it from everyone.” — Landi [45:11]“I encourage you to collect and measure and accurately turn the data because we as a breed cannot get stronger and better unless we’re all pulling in the same direction and turning in the data.” [47:08]“If we want accurate predictions, we've got to give them the data.” [51:04]“If you consider yourself a breeder, if you consider yourself a positive contributor to the gene pool of beef cattle in America, and this is no matter if you have 10 head or 1,000 head, then “we,” meaning the American Angus Association, need data from you.” [1:29:11] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew has three entertaining segments lined up for this week. Initially, they define what’s really on the pedigree page, exploring ways to enhance transparency in data, and unraveling the reasons behind the prevailing secrecy. Following that, they respond to a listener’s question, reflecting on the errors they’ve made in their careers that ultimately contributed to their growth and transformation into better cattlemen. To wrap things up, the team engages in a fun segment titled “What's In Your Tank,” discussing their most frequently used bulls, go-to choices, the most unique ones, and much more. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.com Quotes:“We need transparency in the data.” [19:04]“If the data is cloaked in a cloud of secrecy, how can we make any decisions?” [19:33] “I always believe when you talk about transparency, shining more light is always better than shining less.” [24:07]“Why give credit to a cow who didn't even raise the calf?” [26:57]“One of the biggest lessons I've learned about succeeding in this business is that attention to detail actually matters.” [31:11]“Performance results are the combination of genetics and management, not just one or the other, it's both. And then your sales are the result of genetics, management, and marketing. So you've got to have all the components in place.” [33:44]“If you make the pursuit of the dollar your highest priority, there’s a pretty good chance you'll ruin your cow herd. However, on the contrary, if you breed the cattle to excel in their environment to excel in your management, you’re gonna have a good cow herd, and when you have a good cow herd, the money will come.” [46:50]“I've learned to trust in my own product and to be excited about it.” [57:59] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew dives into a potpourri of topics, from exploring the road to Hana and discussing dream dinner guests to reflecting on valuable lessons learned from a recent successful sale. Transitioning into the holiday spirit, they express gratitude for favorite products and essential tools and highlight two or three bulls that have left a lasting impact. Above all, they extend their heartfelt thanks to the podcast and the incredible community of loyal listeners that has flourished over time. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comThe BiltmoreBlack Rifle CoffeeJoe Rogan — Ep #2054 with Elon MuskCharles RussellBilly The Kid Quotes:“This is not a cattle business. This is a people business.” [12:20]“You are only as good as your network.” [12:32]“We said, we’re leaving the mainstream. We’re gonna go our own way. We’ve got our own vision, and we’re gonna breed cattle the way we want to breed cattle.” [18:06]“If you build something different and you stand behind it with conviction and you focus in that direction, you tune out all the noise.” [18:44]“I'm thankful for the Angus cow, hopefully, she allows me to put my kids through college and allows me to retire.” [1:11:13] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew welcomes Brent Sadler from Sadler Ranches and Heritage Planning Group in Perkins, OK. Brent talks about his path from working at Limestone Angus to eventually owning it, and the steps he took to get into estate planning. He discusses the importance of succession planning, the typical issues his clients face at Heritage, and his passion for helping the next generation protect their legacy for years to come. At the end of the episode, the crew talks about breeding philosophies and prioritizing the balance of productivity, fertility, and longevity in their herds. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comSadler RanchesInsureMyBull.com Quotes:“My passion and everything that is on my mind when I wake up and when I go to sleep is cattle and this industry. It’s the thing that’s always driven me since I was a little kid.” — Brent [29:15]“Most of us are asset-rich and cash-poor, and that’s very hard.” — Brent [31:09]“We’re literally able to help families last for generations upon generations.” — Brent [32:57]“We have clients that we are protecting 500 years worth of legacy.” — Brent [33:16]“I personally just do everything we can to take care and be a good steward of our livestock.” — Brent [32:05]“Cattle are what I eat, sleep, and dream every day.” — Brent [56:40] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew kicks things off with a chat about how social media has been making waves in the cattle industry. Plus, Joe sets the record straight on something he mentioned in a past episode — we all want new customers, just the right ones. Then, the buzz in the cattle world right now is all about the World Angus Evaluation. This leads to a conversation about fine-tuning post-sale logistics and remembering that at the end of the day, it’s all about the people and those long-lasting relationships. To wrap it up, the guys give a special shout-out to some of their customers, mentors, and friends in the Angus community.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comBear Mountain Angus Ranch Quotes:“Once you establish these loyal little pockets, your customer becomes your biggest drum beater.” — [7:45]“I don’t want to sell relics. I don’t want to sell collector's items. I want those bulls to go out and perform how they’re intended to for the customer they were built for.” — [10:10]“You can be bold, you can be your own program, and you can do your own thing, but you should seek to be producing a consistent type and consistent product for your customers.” — [18:29]“I think that intentionality throughout your mating system is what’s the key in the vision of the product you’re trying to produce.” — [18:49]“What we’re striving to do is stimulate independent thought and give people hope that they don’t have to follow exactly what they read in the sales reports day after day. They can go their own way.” — [27:54]“I encourage people to find people they trust and let them help you with your sale because it can be a really beautiful thing.” — [42:10]“This is a people business. It’s not about the cattle. It’s about the people. It’s about the people behind the cattle. It’s about people that are there putting their trust in your program.” — [45:08] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a jam-packed episode, starting with Aaron and Sheyna Strommen from Strommen Angus Ranch and Livestock Services in North Dakota. They talk about how they met and got started, what maternal power means to them, the sale coming up in December, and insights on their breeding program and marketing partnerships. Then Sheyna jumps in for a conversation all about sale marketing, including building a budget, getting the right kind of sale photos, and sharing who you really are with your customers.Then, at the end of the episode is a quick interview with Jeff Sackmann, Sackmann Cattle Company in which he talks with David about his upcoming "Herd Builders Partners Female Sale" with JR Ranch in Othello, WA.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comGMC GeneticsBear Mountain Angus RanchSackmann Cattle CompanyJRRanch.net Quotes:“Predominantly, our customers are true cattlemen. They are professional ranchers. Their commercial cattle will send their kids through college and will hopefully help them retire one day.” — Sheyna [18:41]“We also tell our customers that you can look at our breeding program and figure out exactly what we’re doing.” — Aaron [23:03]“I think one of the areas that is absolutely not discussed as much as it should be anymore is the productivity of these cows. I think for me, that's the great frontier ahead of us.” [29:17]“For us, getting to where we’ve gotten to now, it takes a lot of people and a lot of questions. We haven’t done this just completely on our own. It’s a combination of enough people helping us out and giving us advice along the way.” — Aaron [39:55]“We don’t really want to offer something for everybody, that’s not our goal. We want when guys come here and look at every pen and go, man, I can select one from any of these pens, and it will be fine.” — Aaron [48:55]“I think the most important marketing tool that you could ever build is a budget and you need to do that for six to eight months in advance of your sale.” — Sheyna [55:00]“You’re the secret that makes your program special. Let’s figure out what that is and share that.” — Sheyna [1:00:21] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Special guest host and auctioneer Dave Mullins joins David, Joe, and Korbin this week as Vince is off celebrating his father, the legendary Tony Santini. They dive into the topic of working backward to develop a timeline and schedule for your sale — from hiring staff, securing a location, ad deadlines, supplemental online pieces, photo sessions, and selecting the optimal sale day. Dave gives great insight on the macro and micro of getting ahead of your sale. Then, the guys talk about the Beef Solutions Bull Sale coming to Ione, California on Thursday, September 28th.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.PointPleasantAngus.comTruTime Logistics Facebook PageSalering.livePredictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan ArielyBeef Solutions Bull SaleInheritSelect.comBeefgenetics.com Quotes:“Time is our most valuable asset.” [20:02]“I always like to start at the end and work my way backward with a schedule.” — Dave Mullins [24:18]“I think there’s a lot of value in just visiting with those that have experienced what you’re trying to accomplish.” — Dave Mullins [29:08]“If you are not utilizing the regional manager and think they’re not bringing you value, then you probably need to look at what you’re not doing.” — Dave Mullins [31:21]“It’s the 21st century. It pays to have that online presence.” [47:43] “It’s no longer a fight on the coffee table. It’s a fight to get in the door to the house.” [1:01:40] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The guys had a ton of feedback from their recent special listener appreciation episode and wanted to address four topics that you all weighed in on. First, they talk about sale catalogs and sale orders, and then give their take on what trade money has done to the Angus breed. Then, they discuss why all these cows are nursing other cows, and daydream about what they would change about the American Angus Association if they were kings for a day. Keep those questions coming in, and tune in to hear the answers to these great topics.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.comPointPleasantAngus.comTruTime Logistics Facebook Page Quotes:“That motion and commotion that you’re saying is completely orchestrated and designed to confuse, it’s offset by the headache that it creates for your crew and the specialized labor that you have to have.” — [10:31]“The purpose of an auction is not to create commotion and craziness. The purpose of an auction is to find price discovery.” — [12:33] “It makes sense to catalog them together in an order that fits our program philosophy.” — [14:15] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Celebrating their two-year milestone, this special episode features a long-awaited special appearance by Producer Seana, who joins the conversation and asks the crew over 60 listener-submitted questions, ranging from the podcast’s inception to favorite episodes, unveiling their breeding program philosophy, and outlining strategic operational goals.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground. Quotes:“My favorite episode, and I can’t narrow it down to one, are the ones that provoke thought. The ones that make people think and the ones that progress our breed as a whole.” [15:27]“I think we shouldn’t underestimate heifer retention. The heifer market this fall is going to be wild. So I’m not so sure we’re gonna need fewer bulls.” [34:32]“I have two sets of goals. Ones that are micro-level goals and ones that are macro-level goals. One the micro, it’s really simple. Make the cattle more problem-free, increase net profit year over year, and then on the macro level, improve consistency and uniformity.” [39:52]“For me, it’s all about the cows behind the bull, and how those cows behind the bull complement those behind the female that I’m breeding.” [1:31:02] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The team delves into a widely discussed subject: embryo cooperator agreements. They talk about their own past and future agreements, emphasizing the vital role of clear communication and mutual commitment to success. Then, they answer a listener question on the decision to retain or sell bull calves and heifers in the current market climate. And it’s — confessional time — a story about sharing phone pictures of cattle that aren’t yours and posting them on social media.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.com Quotes:“I'll spend more time talking to sixteenth place than I do the first place because I want the kids to feel good.” [10:12]“The rule of all conflict is unmet expectations, so just make sure that you have everything spelled out.” [19:27]“Whether it’s a co-worker, whether it’s an, ET cooperator, whether it’s your spouse, communication is key.” [23:00]“As the embryo provider, I feel an obligation to provide embryos that will make pregnancies.” [23:27]“These guys are saying all the rebuilds going to happen, so I’m going to keep extra bulls. Guess what? I think you’re gonna be off base on that one.” [36:11]“Mark my word: this fall, we’re going to see commercial-bred heifers outsell registered-bred heifers. It’s going to happen.” [38:12]“If you have the kind of cattle that you are like, ‘Nobody should ever be able to take a picture of my animals,’ you better check yourself. Maybe you should be doing something different.” [49:06]“What’s different is not always right, and what’s right is not always different.” [54:54] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a hot one, this week, as the crew continues their chat about what shapes genetic direction. Then, they dive into making a killer first impression when folks visit your production sale, ranch, or spot your ads on social media, publications, and more. They share tips about avoiding common mistakes when representing your business and the importance of the best pictures to showcase your work. They also emphasize finding your niche, authentically connecting with your customer, verbalizing your vision, and building a network and community that fosters respect and a symbiotic relationship.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.INHERITprogress.comGeneBrokers.comZoetisLBS Scales Quotes:“I will freely admit that I have the best, best environment and the worst, worst political climate.” [17:17]“Regardless of where you think or who you think, is driving genetic direction within the breed, you need to think about, okay, what can I do about it as one breeder?” [21:31]“If you plan to be in the registered Angus business for the long haul you have to look at the reality of how niche you want to be. You can pigeonhole yourself pretty fast to where you have no customers or no relativity, but you make a hell of a nice set of cows.” [24:02]“You have one chance to make a great impression.” [39:50]“You want to be big time, you gotta be big time, and big time means a lot to a lot of different people.” [53:24]“You're only as good as your network. So build your network.” [1:08:18]“Be ready to verbalize what your vision is.” [1:10:03] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

This week, the crew gets into the driving forces behind genetic direction. They explore the key players responsible for shaping genetic trends and their impact on our future, along with insights into the importance of making informed decisions and taking ownership of our choices. The guys also explore the feeder versus packer perspective on genetic trends, highlighting the diverse viewpoints within the industry. They discuss the role of social media in empowering consumers and how it influences genetic trends. Additionally, they dissect the relationship between academia, cooperative extension, and the direction of genetics, questioning who truly holds the reins.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.INHERITprogress.comGeneBrokers.comZoetis Quotes:“I think if we’re following the crowd, I do not think we’re going in the right direction. But you don’t have to follow the crowd, you can do your own thing, which many of us do.” — [11:22]“Diversity creates stability.” — [16:57]“What is it that your program is going to look like? What is it that you feel comfortable marketing, producing, standing behind, and providing to your customers? What is the product? Does your product have value to people? That should be the first question of anybody that’s making any widget, whether it’s a cow or a sprocket, a pen or anything.” — [17:45]“These guys and gals, I think feel like they have to make the sale today, when we used to talk about we’re making the sale tomorrow.” — [38:35]“The consumer and the producer, those two can put their foot down and say enough is enough.” — [44:06]“That’s why some of us choose to swim upstream. We choose to swim upstream because we want to be different.” — [45:08]“I’ve just finally felt that point in my entire career, where I’m finally empowered enough to use the bulls that I know are the right bulls to use.” — [45:35]“If I fail by using the kind of bulls that I know are right for the commercial producer, and then I see by their purchasing dollar that they don’t want them, guess what, I don’t want to participate. And I made that choice.” — [45:56] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Korbin recaps his epic Beef Leaders Institute adventure, where he rubbed shoulders with some industry leaders, toured Tyson, and got into the CAB vs. commodity cattle conversation. Meanwhile, Joe shares some of the wisdom and inspiration he gained from attending Ranching For Profit, including the importance of staying humble, knowing your core message and constantly honing your skills.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.INHERITprogress.comGeneBrokers.comCreek InsureZoetisCABBeef Leaders InsituteRanching for Profit Quotes:“The good genetics really do pay. They really do.” [33:42]“We've got a 4 x 8 ft banner hung on the wall of our sale barn that has our core values, and it’s important for us to see that on a daily basis. It’s important for our customers that come here to know what we are about.” [1:08:18]“If you have a question that you get stumped on and you can’t figure out what’s right or wrong, it’s right there in your core values.” [1:06:36]“That word is humility. And I think we're at a point in society and at point in time where that's an extremely important word for all us to grab a hold of and think about and utilize in our daily lives. [1:14:40] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Joe checks in from Billings at Ranching for Profit, as Korbin gets ready for Beef Leaders Institute. The crew talks about the much anticipated functional longevity research EPD policy discussion on multiple sire pastures. Then, they get into the topic of knowing where your breeding program fits in the big picture of the beef industry and what really drives genetic direction. Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.INHERITprogress.comGeneBrokers.com Quotes:“I don’t sell beef. I don’t even sell genetics and service. But I sell something else, I actually sell my time to people. I sell my considerations, product development, things like that.” [5:50]“There’s just not enough data to really depict the longevity of a lot of these cattle. I’ve been submitting my records all along. Do I know which ones are going to last the longest? Hell no.” [34:30] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew begins by addressing a listener message concerning the selection of sires for breeding and the importance of pairing compatible bulls with appropriate cows. They then introduce Kevin Renwick from Monadnock Ranch, a family-owned Black Angus cattle operation situated in South Carolina’s Midlands. Kevin shares insights into their process of achieving the desired biological type and also discusses his role as a loan officer at AgSouth Farm Credit. He talks about the advantages of utilizing operating loans as a strategic tool, the positive outcomes of fostering a personal connection with one’s lender, and a few of the benefits of working with AgSouth. Kevin also details the documents and info that producers should have together and available when looking for the first time to secure a loan.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.INHERITprogress.comMonadnock RanchAgSouth Farm CreditCreek Insure Quotes:“I think about my role as a seed stock producer. And my role as a seed stock producer is to produce seed stock for commercial cattlemen. And what they want is animals that cause them the least amount of problems.” [9:00]“Keep it simple. I can tell you mating cows for me has never been easier since I came up with where I wanted, to this endpoint that I wanted to be at, and knew the cows that I wanted on both sides of the pedigree. I mean it's almost idiot-proof at this point.” [10:04] “I wouldn't advocate anybody borrowing money just for the sake of it. I think it needs to be kind of a holistic decision when it comes to that.” — Kevin [27:42]“Having that relationship with your lender is really, really handy if you plan on being in this business for a long time.” [42:48]“I tell people this all the time, we don’t want your farm. We don’t let you not make loans to get your farm. So we’re going to work any way possible for you to pay that debt back, restructure your loan, whatever.” — Kevin [47:44] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The Underground gang discusses the ins and outs of estrous synchronization and Vince's obsession with "Farmer Finds a Wife".Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.“Gene-editing technology used to produce first BVDV resistant calf”BeefRepro.orgIowa Beef CenterInsureMyBull.comINHERITprogress.comAltosidIGR.com Quotes:“Praise God we have high cattle prices and some optimism right now in this business because the challenges have not gone away. That’s for sure.” — [8:04] “I don’t think we as a breed can withstand gene editing forever.” — [11:01] “How many freaking real breeders are we are there left? Because it seems like the majority of guys are just using the science, the almighty science.” — [11:38] “Breeding cattle, for your family, for the productivity, and your own balance sheet should be topic number one.” — [15:21] “Gene editing is almost just a distraction from what’s really important in life.” — [16:18] “There's no substitution for knowing the cow. There’s no substitute.” — [40:36] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David and Korbin start this week by talking with Vince about his recent production sale and how he got through that dreaded presale speech. They then welcome two guests to talk about going to grass with your cattle and how to make that transition really simple and easy. First up is Tom Brooks, animal health expert, financial advisor, and author of Paid in Full: A Guide to Financial Freedom. Tom talks about parasite control and then transitions to getting and staying out of debt.Then, Gary Felger from Altosid IGR joins the show to talk about his upbringing growing up on a grain and livestock farm in Indiana, and more about Altosid IGR’s product and how it impacts the fly population.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Paid In Full: A Guide to Financial FreedomAltosid IGR Quotes:“One thing I have found is that these parasites are extremely smart.” — Tom [21:18]“I think rotation is a great idea because you’re showing the worm something different. You’re living in your internal resistance, and you’re also utilizing the products at the best time for the best usage for efficacy for the animal.” — Tom [31:32]“It does take both people. If one person is nervous and doesn’t want to talk about money or know about money, or just doesn’t even want to bring the subject up, it makes it difficult to have a game plan for the team.” — Tom [43:37]“I'm a believer in emergency funds. But I’m also a believer that you continue to save. To me saving is a habit.” — Tom [51:28] Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a super cool and insightful episode this week as the crew welcomes Andy Higgins, a livestock photographer and accomplished Angus Breeder from Auburntown, Tennessee. Andy shares valuable insights on capturing great cattle photos for catalogs and promotional ads. Before diving into the best practices for photography techniques, Andy discusses his background and how he got into the livestock photography business. He emphasizes the importance of highlighting an animal’s unique strengths and using good equipment to achieve the best representation in a photograph. Andy also shares common mistakes that photographers make when working with cattle and provides tips for capturing great photos of them in their natural environment. He stresses the importance of sunlight and suggests questions producers should ask photographers before hiring them or establishing a relationship.Mentioned in this Episode:InsureMyBull.comMontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.AltosidIGR Quotes:“We try to keep them real-world and functional. And if they're good enough to show and be successful, that's our goal.” — Andy“Still learn something every day, when you're not taking pictures.” — Andy“That's the way to get better. Just keep doing it and keep learning by trial and error.” — Andy“There is absolutely no substitute for sunlight.” — Andy“I think that’s a very important part of getting a good photo, keeping these cattle in a natural environment.” — Andy“That’s what photography is about; it’s getting the best representation of that animal within that image and really showing off their strengths.” — Andy Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The hosts welcome Rob Spencer from Blackrose Angus Ranch in Culbertson, NE to discuss the often-intimidating concept of vertical integration. They explore its impact and what it means for industries, specifically in the context of the cattle industry with contract and ownership integration. Rob shares his personal experience with vertical integration in the pork industry and how it affected his operation. Listen in to gain a better understanding of what vertical integration looks like in various industries and what the future of the cattle industry may hold.Mentioned in this Episode:ShadyBrookAngusFarm.comInsureMyBull.comMontanaRanchAngus.comLegacy FarmsFacebook @AngusUndergroundInstagram @AngusUndergroundBlackrose Angus RanchContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground. Quotes:“We’ve come a long way in this breed because I don’t think I could tolerate the frustration that he (dad) dealt with at that time.” — Rob“I judge a lot of people that I want to deal with by their breeding philosophy. I think that’s very important.” — Rob“I think part of my philosophy is that I set my bar very high for my cows. The cows are the most important thing that I do.” — Rob“We’ve had these multi-generational relationships with ranchers who are in our local to regional area. That plays very much into where I think this is going and how one should set themselves up to succeed.” — David“There’s nothing like the independent producer to keep us resilient through our diversity of thought or diversity of production.” — Joe Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode, the hosts outline the gene editing debate lying before the Angus Board of Directors. After explaining the issue at hand and the nuances of the relationship of gene editing to genetically modified organisms, they explore the benefits and the myriad of potential unintended consequences. From advancing herd health to the fear of alienating consumers, David, Joe, Korbin, and Vince leave no stone unturned in this discussion.Mentioned in this Episode:ShadyBrookAngusFarm.comInsureMyBull.comMontanaRanchAngus.comLegacy FarmsFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground. Quotes:“This is a very, very difficult issue. And it’s one that really requires a lot of insight and thought from the membership.” “If we let these gene edits in, this will be a game changer. Game changer.”“Gene editing in its simplest form is basically the addition, subtraction or replacement of genes.”“If the genetic material is an alphabet, we’re still eating the same alphabet, we just rearranged the letters.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin visit with good friend, rock star, and master breeder, Bud Koupal, owner of Koupal's B&B Angus, Dante, SD. During their conversation, Bud shared his personal background and his journey in the industry, from naming a show heifer after a crush to running a successful family operation. Bud also delved into the secrets behind Koupal's long-term success as a family-owned business, as well as his breeding philosophies and the noteworthy cow families he has developed. The group also discussed the importance of maintaining a customer list, managing in-house expenses, and creating an event-like experience for customers.Mentioned in this Episode:ShadyBrookAngusFarm.comGeneBrokers.comUpchurchBrothers.comMontanaRanchAngus.comKoupal’s B&B AngusFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground. Quotes:“My dad always had a love for Angus cattle and I guess I fell into it with him.” — Bud“I don't care if it’s from raising corn or any product you raise, if you always swing for the fence, you strike out a lot. But if you stay in the middle it always seems to come full term.” — Bud“I always say there are three or four basic things you need: feet, fertility and good udders, and something with a decent disposition.” — Bud“Take that picture like your farm depends on it.” — Bud“We have to just stay focused on raising good cattle.” — Bud Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David starts the episode recapping his trip to the Dakotas and shares a few highlights from the ranches and sales he visited. Korbin also jumps in with his own travel stories, including falling in love with a whale of a cow. The crew shares some tractor talk and then gives some listener shout-outs from new and old friends all over the globe. Then, they talk about the importance of having a good relationship with your vet and not believing everything you see on Facebook. The episode ends with some good news for a pup named Strawberry.Mentioned in this Episode:VisionAngus.comShadyBrookAngusFarm.comInsureMyBull.comGeneBrokers.comUpchurchBrothers.comJRRanch.netMontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground. Quotes:“Determine what your goal is, and reverse engineer it.”“If you’re a true Angus enthusiast, you have this passion for Angus cattle, there’s a handful of places you need to go and watch your sale, whether you like their cattle or not.”“That is what trips my trigger is just good people.”“You’re only as good as your network.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a great show this week as the crew is joined by guest Tom Brooks from Vaughn, MT. Tom is a herd health expert, financial planner, and author. Tom talks about his background in the cattle industry and gives expert advice on vaccine plans and his thoughts on the new regulations coming out on antibiotics. He shares his perspective on the financial side with how interest rates have changed in the last few years and what’s happening with credit card debt. Tom also gives us a sneak peek into his new book, Paid in Full, out this spring.Mentioned in this Episode:GeneBrokers.comVisionAngus.comJRRanch.netFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.Angus Association Quotes:“Never underestimate the value of a ranch kid.”“You can have the best vaccines, the best vaccination schedule in the world. But if you’ve got cowboys giving the shots, doing the pour-ons, that don’t have the specific training, then it means nothing.”“If you lose a calf, do not go to the sale and buy a calf and bring it home and graft on the cow that lost the calf.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew starts by sprinkling some sunshine on all the rain and then touches down on the National Championship Football game before sharing a few highlights of the National Western Stock Show in Denver. Then, they bring on a special guest, master breeder Landi McFarland-Livingston, Owner-Manager of Hoover Angus in Ellston Iowa. Landi discusses Hoover’s selection criteria, her favorite cow family, and advice for women looking to enter the Angus industry. As Hoover approaches their 100th year in the Angus business, Landi gets us excited about Hoover’s big production sale in February.Mentioned in this Episode:Stockyardsfestival.comAmerican Angus FoundationFoundation Angus Sale of DenverFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.National Western Stock ShowHoover Angus Quotes:“The National Western Stock Show is back. And it’s back with a vengeance.”“2023 will be a good year in the cattle business.”“I want the bull that the breeder believes in.” — Landi“We hardly ever buy a bull without seeing the bull’s mother.” — Landi“Angus is second to none in raising and grooming our young people. Now if we can just keep them in the breeding. That's the next thing.” — Landi“I am very passionate about the accurate collection and submission of phenotypes.” — Landi Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The guys first start out talking about the National Championship, and the focus moves to calving protocol. Vince Santini weighs in on how he gets prepared, and the group shares their own methods for calving that make things as efficient as possible. They then discuss frame score, and how important it is when selecting sires. Toward the end of the episode, David kicks up a pet peeve on some deceptive and dishonest advertising practices that are leading good honest breeders down a not-so-great path.Mentioned in this Episode:Stockyardsfestival.comAmerican Angus FoundationFoundation Angus Sale of DenverFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.Angus Association Quotes:“For the most part, you guys have to let these cows get out there and have their calf because they are gonna do it.”“What I found was that the most effective means to prevent scours was managing those cows and calves. Once a calf is born, keep those pairs moving. Don't leave them in one spot.”“I don't care what people breed. It's a big world. It's diverse, and we need that diversity. But it's just what's being said about these animals.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe and Korbin kick off the week discussing how they survived the coldest Christmas on record and remind listeners about the importance of reaching out to the board to effect real change, rather than just complaining on the internet. They then turn their attention to the great lineup of guests on today’s show, each with insights into the upcoming National Western Stock Show in Denver CO.They first welcome Brenton Lonker of Lonker Cattle Company for a conversation about the history and the future of industry events, including details about the upcoming Stockyards Beef Festival. They then turn to Matt McFarlane and Dave Mullins from the sales management team for the Foundation Angus Sale of Denver, who share their history and all that Denver means to them. They also touch on the environment of Denver and how the experience has been enhanced for both exhibitors and visitors. Finally, they wrap up the conversation with Jaclyn Boester from the American Angus Foundation about their support of Angus endeavors in research and youth through Angus Foundation in both Denver and the Cattlemans Congress.Mentioned in this Episode:Stockyardsfestival.comAmerican Angus FoundationFoundation Angus Sale of DenverFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.Angus Association Quotes:“Our industry is steeped in tradition, but we’re entering into a rapidly-changing environment and we need a fresh perspective.”I’ve seen entire programs built around what they did in the yards.”“This festival is a labor of love for us.”“The yards have always been a real special place for me because so much commercial business gets done there.”“There is something here for everybody, no matter what your program goals are.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The guys are back (minus Korbin), and are very concerned about his absence. Vince recalls last seeing Korbin attempting to tear down the goalpost after the TCU game. Vince discusses the nuances of good pasta and laments about eating too much Thanksgiving dinner. Then, the crew welcomes Chuck Grove, the President and Chairman of the Angus Association’s Board of Directors, to discuss his short list of emerging issues facing membership, the continuation of breed improvement, and the formation of a committee tasked with reviewing the rule governing excess white hide on Angus cattle.To help get us in the holiday spirit, we also hear from Greg Dotson of Kentucky, who raised more than $70,000 for farmers affected by the tornadoes with his Christmas Charity Raffle.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.Angus AssociationGreg Dotson FacebookGreg Dotson — Local Farmer Helping Western Kentuckianshttps://www.lex18.com/news/covering-kentucky/raising-cattle-money-local-farmer-helping-western-kentuckians Quotes:“All livestock will eventually become deadstock. You do everything in your power to keep them alive and give them the best existence possible, and what do they do to repay you? They die.”“We just need to think about what it is we want to accomplish and who we want to help and roll up our sleeves to just do it.”“A breed standard for type is important. Otherwise, you don’t have a breed.”“If you’re not gonna do it right, don’t do it.” — Greg Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew first talks about the working dogs over at Ian’s Eaglehawk Angus in Australia, and then dream about what they would do if they won big on the lotto. Then, they discuss the reality of the cattle business, college football, and Joe's genetic hoarding. To wrap up the episode and get into the Thanksgiving spirit, everyone takes a moment to give gratitude for a few of the many things they are thankful for.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.ShadyBrookAngusFarm.com Quotes:“Why are we trying to choke each other? We should all be rowing in the same direction.”“When we see these random acts of kindness, that’s what restores my faith in humanity.”“We do a good job of listening but we do a poor job of hearing our consumers.”“I think that’s hearing the consumer of beef, and hearing the consumer of Angus genetics.”“Get involved in your community groups. Get involved in your Farm Bureaus if you think you have something you can contribute or a different voice.”“I think we need to be optimistic. We’ve got a great industry; we’ve got a great product. But really, we need to get super hyper-focused on who we’re breeding cattle for.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Korbin, and Vince kick off the week discussing a letter from listener Dave Cummins, an Angus breeder from County Longford, Ireland, on the topic of how this selection for extreme birth weight is actually having unintended consequences. They then welcome guest Justin Morrison, owner of Brooking Angus Ranch in Radville, Saskatchewan. Justin talks about cow families and what made his passion for the Blacks over the Reds, and walks us through assembling Brooking Angus Ranch, including how soon he was able to create cash flow by selling bulls and females. Justin talks about being an early adopter of the internet sales technology, and how an awesome presentation matters. Towards the end of the episode, Justin talks about Brooking’s unique program for juniors, and how he balances biological type, function, and productivity in cattle seed stock production.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GingerHillAngus.comInsuremybull.comBrooking Angus Ranch Quotes:“Don’t put all your eggs in one basket with this birthweight deal, because you will breed yourself into a problem.”“We keep seeing generation after generation of these negative birth weights being stacked up, and we can all see the wreck that’s coming.”“We truly enjoy trying to achieve something and have had some success building some security for our family.”“That’s why we should encourage Junior showing. It’s teaching these kids responsibility, skills, and teaching them discipline.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The guys are happy to have Vince back this week, and together they welcome guests Mallory Pappas and Conner Bridwell of Bridwell Angus Ranch in Montague, CA. Mallory and Conner first talk a little about their addiction to Angus cattle and the audience they serve, then Mallory and Conner have a ton of great insight on the importance of consistency, how they got into the whole AI process, and the value of growing your network. Mallory and Conner share some highlights from their latest trip to Montana, and how they knew certain cows were a fit for their ranch. They touch upon the importance of seeing the cows in person, and a few of the many cool plans that came up in conversation during their 15-hour trip back from Montana.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GingerHillAngus.comInsuremybull.comBirchCreekAngus.comBridwell Angus Ranch Quotes:“The more unique you get in your program goals and objectives, the more you'll be rewarded in the future.”For us, growing our network has just been more out of necessity, because there’s nobody around us as far as our families that have ever had any involvement in purebred genetics.”“Any of the information that we can get from someone that has been in the business has been really crucial to us being able to make any sort of decision in our cattle.”“That's kind of been the theme of everywhere that we go is we're just asking people what's worked for them.”“There's nothing better than going and seeing them in person.”“The buyers don't care about the pedigree, they care about a consistent good-looking set of calves.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The episode kicks off with Joe celebrating a whale of a good bull sale, and then he, David, and Korbin talk about their definition of what “balanced” means to them and discuss why you shouldn’t be a seed stock breeder if you are a failed commercial producer. The conversation then turns to the importance of staying true to the cow family, and the naming of calves. They then discuss a listener question about contemporary groups — what they are and how you use them — and end the show talking about the importance of being accurate and representative of your environment, and trying your best to not lose touch with the commercial world.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.comMontanaRanchAngus.comUpchurchBrothers.com Quotes:“Now I get excited by looking at the list of who the repeat buyers are.”“I think we undersell the value of what being balanced means and what middle of the road means to the commercial customer.”“A lot of the things that you see out there that are extreme on the high end are so unattainable.”“When you lose touch with the commercial world, you start hacking off the bottom of a measuring stick!” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, Korbin, and returning regular Vince Santini start the show talking about the things they do to help put together a catalog and how to help your customer get the most information without bloviating (too much). Then, they dive into the topic of bull development and discuss how to get bulls ready for sale including weight and weighing conditions, staying on top of the bull’s health, and why they have a zero-tolerance policy for aggression. They end the show emphasizing the need to treat others how you wish to be treated, both personally and professionally.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.com MontanaRanchAngus.comShady Brook Angus Farm Quotes:“Mother Nature provides the best sort that you can possibly put on those cattle and when you emerge on the other side you’re going to have a better herd from it.”“You have a very specific deadline, and there quite often is zero room for error.”“When a bull goes off feed, and I’m talking completely off feed, he’s not going to make my sale. I always say, “I have zero room for error.”“I urge all of you, all of you treat others as you would wish to be treated. It's that simple.”“It's about doing the right thing. And doing the right thing, it’s often the easiest and cheapest way to remedy the situation.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin welcome back Vince Santini and kick off the show with their definition of phenotype. They then dive into all the different roadmaps you could take when starting over and share their different perspectives on building a trusted network of people, risk management, assessing your competition, and what to do when you can’t afford the right cow. They give their advice for younger producers and pull out a few highlights from the recent interview with Larry Coleman.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.Shady Brook Angus Farm Quotes:“You do you, and the good cattle and people will come, but that’s really. really scary to do.”“In two years, you need to find a trusted network of people.”“Once you find this network, you’ll find that these people want you to be as successful as they are, and they try to get the right genetics in the right hands.”“I think that there’s a lot of opportunity and most of the people that you’re going to want to do business with care about your success as much as theirs.”“I never make money off you, I make money off the friends you send.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a special one-year anniversary episode, as David, Joe, and Korbin give thanks to the listeners and reflect on how awesome this year has been. They recap last week’s episode with Vince from Shady Brook Farm and then go into a super fun episode with Larry Coleman and his lovely bride Dee, who shares a hilarious story of her first impression about Larry. The crew also talks with Jeremy Haag, who is a recent addition at Coleman. The conversation covers how Larry got into the Donna cow families and integrated cow families, why it’s important to study three generations of pedigrees on cattle, and his advice for young breeders. Larry gives his advice for young breeders, shines a light on Coleman’s future, and provides more context on those epic fishing pictures.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.Coleman Angus Quotes:“The main goal of everything that we’re doing here is to encourage independent thought. Encourage people to look beyond the sales reports.”“Look beyond the breed publications and just find out what works for you and your operation. And guess what, once you figure that out, once you master that, there’s going to be a whole client base that you never dreamed of that will be attracted to what you’re doing.”“That’s what we’re all about here. Just think for yourself.”“That’s the beauty of this business, and the Angus business. There’s a lot of different avenues and a wide variety that you can sell to.”“You need to believe in your product. You need to breed quality. You need to breed what makes you happy.”“Today, I definitely analyze pedigrees before I jump into something.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Vince Santini joins Joe and Korbin for a conversation all about ranch tours and how to make the best of your experience as both the host and the one taking the tour. They discuss having a plan in place of what it is you are there to see, and the importance of keeping an open mind when viewing how other people run their operations. As a host, they touch upon producing an experience that shows an authentic snapshot of your offerings, how to get over intimidation that comes with giving tours, and how to communicate with your guests in a way that matches their interest level.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.comShady Brook Angus Farms Quotes:“Keeping things in perspective as to where you’re at is very important. Knowing that is the first step.”“Make sure to see what you want to see, but don’t be in a hurry.”“You know your cattle better than anyone. Make sure that the people see the ones they need to see.”“We get concerned about the marketability of tours, but I’ve actually switched it around to where I just want them to see my program, and I want them to get to know me.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The show starts off talking about calving in different seasons, and then some breaking news about the very first Bruin Hologram Calf being born! Then they dive into some topics as a continuation of last week: how to ensure customer satisfaction, and practicing just plain old good business. They give personal examples of how to make it right with your customers, what happens when you have to fire a customer, and why surrounding yourself with customers that get you on a personal level is so important.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.com Quotes:“Just do the right thing.”“What it comes down to is, I love these cows, and I love what I do and it's my most favorite thing in the world.”“The first one is standing behind your product and ensuring the satisfaction of your customer. It’s the most basic and good business item you can practice.”“If you surround yourself with customers that get you on a personal level and treat things the same way you are, they end up liking similar types of cattle, they have similar types of goals.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The crew kicks off the episode by giving a recap of the National Junior Show. They talk about what a great job was done by all, and how impressed they are with both the future leaders and the sacrifice given by the whole family. They then dive into a question posed by past guest George Chambers: where will you be, once you get where you are going? Each person gives their individual answer, and they talk as a group about what the herd will look like in management, customer profitability, and the overall vision for the future.Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.com Quotes:“That's truly the role of a seed stock producer: to keep your customer relevant in the marketplace.”“I want my customers to be more profitable. I know that’s a real holistic view, but our commercial customers are our bread and butter.”“As a commercial producer, it’s so much easier because you’re not following genetic trends. You’re not trying to do anything.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

As we know, the future is our youth, whether we are talking about our society, country, or even the American Angus Association. So this week, the crew is joined by three guests to talk about the National Junior Angus Association: Caitlyn Brandt, Director of Events and Junior Activities at AAA, Corbin Cowles who was the past director of NJAA, and Eric Schafer, Current Vice Chairman of the NJAA Board. The three guests fill us in on everything it means to be an NJAA member including the opportunities, community building, and scholarships, and a few of their personal favorite things about the organization. We learn a brief history of NJAA, what goes into the record books and award ceremonies, and how it can shape the future leaders of tomorrow. Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.comNational Junior Angus AssociationCaitlyn Brandt — Director of Events and Junior Activities at American Angus Association (AAA)Corbin Cowles — Past Director of National Junior Angus Association Board (NJAA) from KentuckyEric Schafer — Current Vice Chairman of NJAA Board from Illinois Quotes:“I myself was a junior member at one time. I like to think that what I picked up as a junior member really set me up for success in my career and really taught me a lot of life lessons.” “At the end of the day, it’s about fostering that next generation and being able to make them better leaders, better industry members, and better professionals.”“They are advocates for everyone else that they come in contact with.”“But I do have to admit the personal bias and say that I firmly believe the auctioneering contest is the best and my favorite.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

First, Darrell Stevenson of White Sulphur Springs, MT, serves on the American Angus Association (AAA) Board of Directors. Darrell shares a summary of the June 6-9 AAA Board of Directors meeting. Then, Dallas Woltemath joined the show. Dallas is the owner/operator of Woltemath Angus, Kansas, and an Advisor to ZWT Angus Ranch in Crossville, TN. He talks about being born into an Angus family, and gives a historical perspective on great Angus cows and Cow Families. Mentioned in this Episode:Montana RanchRafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.comZWTRanchAmerican Angus Association Quotes:“True profit is shown as to how long that cow can get bred back and how long she stays in production.” - Darrell “If we want to provide a service in the best interest of the membership, I honestly believe there needs to be a lot of open discussions.” “Most importantly, membership feedback from what I heard at least there was overwhelming interest.” “I've been very fortunate to be around Angus cattle for over 50 years now, actually closing out 60. And I enjoyed it. And I've seen a lot of things come and go. And it's just a fun business to be in, if there's a lot of fun people involved.” - Dallas“I think if you go back to some of these places where the really good maternal cows are, and they're packed deep in these pedigrees, you realize that they didn't deviate from what the goal was, and still have it to this day.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin are joined once again by Vince Santini of Shady Brooks Angus. The episode first starts out talking about the “shopping cart theory” and just how much a shopping cart can teach you about the depths of a human. The group then takes questions from listeners about some of their favorite cow families, what seven cows they would like to see in a pedigree, and mitochondrial DNA and environmental harmony. At the end of the episode, Joe explains his pedigree placement and why it’s important. Mentioned in this Episode:Montana RanchThe Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!Rafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.BreederLink.comGeneBrokers.comCentral Life SciencesShady Brook AngusAngus Genetics Inc.American Angus AssociationCertified Angus BeefU.S. Roundtable for Sustainable Beef Quotes:“Maternal is a label placed on cattle with a certain level of brilliance and how they nurture their calf, adapt to range, land, and convert forage to profitability.”“I don’t think there are bad cow families or good cow families. It’s understanding them and how they work, and how their pedigrees were constructed.”“I think some of the greatest cows are the ones that go unnoticed the longest.”“When we talk about mitochondrial DNA, we’re looking for those pre-potent cows.”“If you’re gonna learn anything on Angus Underground, you’re going to learn what not to Google.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin are joined by Vince Santini of Shady Brooks Angus as they dive deeper into some listener questions from the previous episode. They begin with a riveting recap about bar soap and move into more pressing topics like $Maternal. Once again, they discuss the shortcomings they see with $Maternal, why it’s so polarizing, and their proposed solutions. They discuss how much the digital society affects messaging and how they think it can be improved. A big word in the cattle business today is “sustainability”; and they talk about what it means, why it can’t be ignored, and how to control the messaging. Finally, the guys talk about what their mentors have meant to them and why they believe everyone should seek out mentors. Mentioned in this Episode:Montana RanchThe Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!Rafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.BreederLink.comGeneBrokers.comCentral Life SciencesShady Brook AngusAngus Genetics Inc.American Angus AssociationCertified Angus BeefU.S. Roundtable for Sustainable Beef Quotes:“If we have shortcomings, and we all agree it’s not accurate, why the hell do we have it?” — David“Is this a breeding tool or a marketing tool?”— David“It can be a two-way street. Taking the premise that maternal cattle don’t harvest and grade is completely false and misrepresented.” — Korbin“I don’t think we can put a label on maternal and that’s why it’s so polarizing.” — Korbin“I don’t think there’s a soul on this Earth who can argue that Certified Angus Beef hasn’t been a raging success since it was implemented back in the late ’70s.” — David“We owe it to ourselves to control the message here.” — David“You might be sustainable. But what about your customers? Or your customers’ customers?” — Korbin“I think we owe it to ourselves to be a positive force for good in our industry.” — David Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin answer questions submitted by the listening audience. David then visits with Casey White, Senior Director of Technical Services and Innovation at Central Life Sciences, about Fly Control. Casey describes the highly, highly effective products, ClariFly and Altosid IGR, and how/when to use them. The guys cover dozens of your submitted questions and talk about everything from marketing, breeding and crossbreeding, the future of industry, protocols, inflation and demand, how to be an advocate, diversifying, trusting your eyes, and so much more. Mentioned in this Episode:Montana RanchThe Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!Rafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.BreederLink.comGeneBrokers.comCentral Life SciencesGeorge ChambersSouthern Cross RanchClariFlyAltosid IGRAmerican Angus AssociationQuotes:“I just hope that when I get where I’m going, I’m where I need to be.” — Korbin“The customers pay an immense premium to get to do business with us and the more I can spend my time with those folks getting to understand their needs, wants, directions, goals… that’s the best marketing tool.” — Joe“Continue on the path that you’re on and capitalize.” — David“Your cattle still have value even if they have numbers.” — Korbin“Produce something different from everyone else, and let everyone know what you have.” — David“Find people that raise the kind of cattle you like and really quiz them.” — David“Develop your own biases, develop your network… but also trust your heart and trust your own eyes.” — Joe“Be an advocate for the beef industry.” — David“How do we grow our demand for our beef? We just have to produce good beef and we have to be good stewards of the cattle, of the land, and we have to sell that message to the general public.” — David“It’s about empowering a new generation of breeders.” — Joe“Every animal has to add value no matter which lane you decide to be in or if you decide to tackle multiple lanes.” — Joe“Trust your eyes, trust your heart, do what matters to you. Don’t pay attention to what the crowd says.” — David Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin give an update from their corner of the world and hope that the record-breaking April blizzard in the Northern Plains brings rain sooner rather than later. They then read some of the great feedback they’ve gotten from a recent episode and welcome George Chambers of the Southern Cross Ranch in Carrollton, Georgia, where he also serves as county commissioner. The guys chat about the 30-month rule, and George gives the history behind the ranch and the genetics program, along with great life lessons about always moving forward. Finally, we hear who really is the boss behind it all (hint: It’s not George!).Mentioned in this Episode:Montana RanchThe Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!Rafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.BreederLink.comGeneBrokers.comCentral Life SciencesGeorge ChambersSouthern Cross Ranch Quotes:“Farmers and ranchers are the most resilient people in our society. They deal with more ups and downs than any other walk of life.”“That's why it's called Angus Underground. It's not to undermine anybody. It's to say, what is the real conversation going on in the industry?”“You don't put a hat on a mullet. You let a mullet just fly in the wind.”“I just want you to be honest with me, I want you to tell me the honest birth weight, the honest yearling weight, and let me see it’s mama.” — George“We need good young people that are backed with morals and ethics and from an agricultural background because they’re gonna need to carry the torch for the next generation.”“We’re the only area that can sell our calf crop three times a year, Christmas, tax time, and when we can catch ’em!” — George“In life, I think there’s an ultimate goal. You just keep progressing forward, whether it’s progressing forward with your genetic program, whether you’re purebred, commercial, whether you’re progressing forward in your life, your faith, whatever.” — George Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

David, Joe, and Korbin talk about their takeaways from a recent episode with Mark McCully, CEO of the American Angus Association. They address listener questions they wish they got to, and give a glimpse behind the scenes of recording. Then, they talk about $Maternal, how to prove the data when it comes to different types of scoring, and the fact that $Maternal means so many different things to so many different people. David brings up a conversation he recently had with a third-generation commercial rancher that really sums up the simple things commercial ranchers truly want, and how it’s not that complicated to get it right. They explore how the Angus breed is slowly turning into a fake world.Mentioned in this Episode:Montana RanchThe Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!Rafter 5M Land & CattleBruin RanchFacebook @AngusUndergroundInstagram @AngusUndergroundContact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.BreederLink.comELKAngus.comGeneBrokers.comAltosidIGR.com Quotes:“I take perverse pleasure in culling.”“This early data is helping to train the genomics.”“If we can influence any kind of change with Angus Underground, I would like to see greater transparency. I want to see the ingredients that are going into the cake before it’s baked.”“Maternal means so many different things to so many different people. It's hard to capture that essence.”“I think the greatest space left in the Angus business is the proven cow maker. Because nobody’s doing it anymore.” Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.