The Advertising Trap
Digital advertising fuels the online economy, but is it all based on smoke and mirrors?
Analysis · BBC Radio 4
June 13, 202227m 29s
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Digital advertising fuels the digital economy, but is it all based on smoke and mirrors?
Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?