Season 1 · Episode 367
How Behavior Spreads — Why We Need 20% Of Public To Win
January 16, 202613m 12s
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Show Notes
Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.
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