Amplified Impact Podcast with Anthony Vicino

Today, let’s dive into a powerful Vince Lombardi quote: "Fatigue makes cowards of us all."When we're tired, we lose our drive. So, here are three quick tips:Use a sleep mask.Set a consistent bedtime.Cut down on alcohol.And remember, tackle your biggest challenges first thing in the morning when you're full of energy.Get good sleep and face your toughest tasks early.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Growing up, I was told my ADHD was a problem, which affected my self-image for years. I lived up to the low expectations others had for me, a phenomenon called the Pygmalion effect. Everything changed when I surrounded myself with people who saw my potential and held me to higher standards. To achieve greatness...you must shed old expectations and surround yourself with those who believe in you. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're diving into building your personal brand...how to identify your avatar and attract them with content.A chat with a mastermind group CEO highlighted a key point: your personal brand sticks with you through market cycles and business changes, making it super valuable.Share daily content about your life: workouts, books, daily struggles. Be a lighthouse, not a tugboat. This attracts like-minded people to you, not just your business.Remember, you are the product, not your business. Building a personal brand is about sharing your unique personality and values. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Exciting news...we've launched a group coaching program for entrepreneurs looking to scale. For years, I’ve helped seven-figure entrepreneurs reach eight figures, and now I’m extending this to those aiming for their first big leap.Investing in yourself can be daunting, but the transformation happens at the moment of commitment. I experienced this firsthand with my first big investment...it changed my life.Remember, the transformation begins at the transaction. If you're considering a program or coach, take the leap.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ever felt your marketing miss the mark? As entrepreneurs, we know our content, but our audience lacks our context. Enter the user journey marketing audit:Search: Step into your customer's shoes. What are they searching for? Ensure your content matches.Website: Does it answer their questions clearly?Social Media: Optimize profiles to reflect your brand.Campaigns: Ensure ads address their pain points effectively.Regular audits can drive huge growth. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I want to share a crucial idea for entrepreneurs: your abilities can be your Achilles heel. When starting out, you leverage your skills to get things going. But as you grow, you need to delegate and let go of tasks, even those you're best at, to scale your business.In the beginning, you'll do everything: lead generation, sales, operations, and more. Over time, hire people to handle tasks you're not skilled at and resist the urge to hold onto what you do best. Your job is to build the machine that builds the machine, not to save the day every time something goes wrong. Trust your team and focus on growth.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I’m sharing a top interview hack for hiring rock stars. Hiring is tough...you’ve got limited time to see if someone’s a fit. The stakes are high, so it's crucial to find the right people. I'll show you a powerful question that goes beyond rehearsed answers and reveals who someone really is. Stick around to learn how to ask better questions and make smarter hiring decisions. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Have you ever faced a big decision that kept you up at night, unsure of what to do? Entrepreneurs often struggle with this, leading to analysis paralysis. The key isn't finding the perfect answer...but making a decision and executing it well. Focus on the process: separate emotions from logic, evaluate variables objectively, and act on 80% certainty. Speed and execution are crucial. Even the best decisions might not work out as planned...but making decisions right is what matters. Flip the script, take action, and iterate quickly. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Get ready for a game-changing episode where we dive into the ultimate business systems audit. Discover the exact steps to double your business in the next six months. From enhancing customer journeys to maximizing conversions and retention...this audit will revolutionize your approach to growth. Whether you're starting out or scaling up, this episode provides essential strategies to elevate your business. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today's episode, we're going to go deep into the core challenges every business faces...six problems that can make or break your success. From defining your business's ultimate destination to fine-tuning your skills as a founder, we'll break down how to navigate these hurdles with clarity and precision. Let's dive into actionable insights you can take on lead generation, sales conversion, product delivery, and optimizing your business systems.Ready to take your business to the next level? LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today we’re diving into a crucial aspect of business that often gets overlooked.But mastering it can take your business to the next level. When I started, I faced a lot of challenges...but I learned some key principles that made all the difference. These insights may help you navigate and thrive.Tune in and discover crucial tips on working capital, accounts receivables, and accounts payables to keep your business financially healthy. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, big news...I had a conversation with a gentleman who was struggling to tell his story. As entrepreneurs, we know our story is what connects our product or service to our customers. But telling it compellingly? That’s the challenge. We tend to list life events chronologically, but nobody's life changes from a mere list...it's the narrative that captivates.In our talk, he realized his powerful story just needed focus. The key? Knowing your audience. Your story changes based on who you're speaking to. It’s the transformation from where you were to where you are now that they resonate with. When he saw his story clearly, it moved him to tears.So, get clear on who you're speaking to. Tell your story in a way that transforms and connects.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Yesterday, I had a strategy call with a new student in our coaching program. He's running an amazing company that makes a huge impact on an underserved community during a vulnerable time in their lives. We brainstormed ways to solve his lead generation problem and how to get his life-changing service in front of more people.The main takeaway? Organic, authentic content is king. Forget the high production values. Just focus on sharing real, valuable insights.Entrepreneurs, share your stories. Transform your communities and maximize your impact. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Recently, a business owner asked me about growing his organic audience with YouTube and Instagram ads. My answer? Zero dollars spent on ads.If you're boosting posts or spending ad money to grow your audience, stop. It's a waste. Paid ads often bring low-quality followers with low engagement. Instead, focus on building an audience you can control, like an email list.Run ads only when they lead to a direct outcome, like a product sale, to ensure high-quality leads and cover ad costs. Rethink your strategy and focus on meaningful growth. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're talking about one of the most valuable skills: decision-making.I had a prospect wanting coaching but was shocked by the cost. She needed time, waiting for a "hell yeah" moment, inspired by Derek Sivers' philosophy: if it's not a hell yeah, it's a hell no. But big decisions aren't always clear-cut.I'll share a ten-step process to analyze big decisions logically, removing emotions. This will improve your decision-making over time.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Last week in Cancun, I spoke to top capital raisers about growing their businesses through storytelling and the “LinkedIn Domination Triangle.” We even extended the session to share our seven-figure sales script...a game-changer for closing deals effectively.Remember, it’s not just about getting likes and views; it's about genuine connections that drive business growth. If you found this helpful, share it on Instagram or LinkedIn and tag me. Let’s spread the word and help more entrepreneurs thrive.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I'm diving into two common mistakes entrepreneurs make. First, what gets measured gets managed. Many skip tracking their data, leading to wasted efforts. Second, inspect what you expect. Don’t assume tasks are handled well...check regularly to ensure alignment with your goals.Focus on these fundamentals to unlock business growth. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

We're still in Cancun after speaking at Hunter Thompson's mastermind. It was fantastic, and I want to share some valuable lessons without you spending thousands.I did a storytelling session that was supposed to last 40 minutes but went for two and a half hours because of the amazing questions. Storytelling is crucial for entrepreneurs...customers choose the story they identify with. One attendee rewrote his origin story for three hours, which was impressive.But it’s not just about the words; it’s about delivery. You need to rehearse until it’s second nature. The only guaranteed waste is inaction. Remember, the work works on you more than you work on it. Put in the effort, throw away drafts if needed, and strive for greatness.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I was speaking at a mastermind event with some top-tier entrepreneurs and noticed a common limiting belief: thinking your product is "expensive." This mindset can sabotage your sales.Here's the deal: if you believe it's expensive, it'll show in your pitch. Conviction sells, so if you lack confidence, revisit and enhance your product until it’s a no-brainer deal.Remember, it's not just about price...it's about value. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Greetings from sunny Cancun. I’ve been here speaking at Hunter Thompson’s mastermind, and it’s been amazing.During the workshop, we discussed a common entrepreneurial mistake: the gap between expectations and reality in sales processes. One attendee was struggling with DM-based lead generation because his VA wasn’t sticking to the script. This caused a big drop in performance.Remember, daily coaching and real-time feedback are crucial.End-of-week reviews just don’t cut it.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I want to share with all you entrepreneurs a way to unlock unlimited growth through social media. Ever feel stuck not knowing what to post? Worry no more.Introducing the Content Cube...a strategy to turn your social media into a growth engine. It’s simple: Show How, Show You, Show Them, and Show Now.First, Show How: demonstrate how to solve a problem for your audience. Then, Show You: share your life and work, building a personal connection. Next, Show Them: highlight your clients' successes and build social proof. Finally, Show Now: invite your audience to engage directly.Follow these steps, cycle through them weekly, and watch your business grow.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

LinkedIn isn't just for job seekers anymore. As an entrepreneur with a high-ticket service, it can double your business in a year. Many miss out because they don't use it effectively.Last year, I had 7,000 followers. Today, it's 100,000. We've become a top voice on LinkedIn, driving real business results.DM me on Instagram @TheAnthonyVicino with "LinkedIn" for my free blueprint on optimizing your profile, creating engaging content, and mastering DMs. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ever feel like you’re juggling too much as an entrepreneur? Here’s the thing...business is all about managing scarce resources. Here are the top five you need to optimize daily:-Energy- Skills- People- Capital- ToolsEvaluate how you're using these. Identify gaps, and remember, resourcefulness is key. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, last week at Invictus HQ, I had a sit-down with our leasing agent about our apartment leasing process. Turns out, we were missing out on potential tenants. Only 30-40% of those we show apartments to end up applying. Simple fix, right? Just following up could double our conversion rate. It's all about those follow-ups in business. Never assume a 'no...sometimes, life just gets in the way. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're diving into a game-changing skill for every CEO, founder, and entrepreneur.Back in 2016 at Escape Climbing, my partner and I faced a big decision...whether to scale up or stay small. Investing in infrastructure and people was tough but necessary for growth.Through this journey, I learned about the two main costs in business: capital cost and opportunity cost. As entrepreneurs, we must allocate resources wisely for sustainable growth.This episode unpacks how to navigate these decisions and achieve sustainable growth.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ready for some valuable advice I usually charge $10,000 for?Here it is: storytelling. Your story is the key to connecting with customers and growing your business. I'll share four quick tips to craft a compelling origin story that resonates and transforms your brand - the journey, struggles, and the moment that changed everything.Stick around and transform your story and your business.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, big news...I've been diving into Tony Robbins' work. I always thought he was just another guru salesman, but 'Awaken the Giant Within' changed my mind.However, I disagree with his idea of massive action. Real success comes from tiny, consistent decisions compounded over time. It's all about mastering the basics daily.In this episode, I challenge the massive action mindset and share what really drives sustainable success. Tune in to refocus on what truly matters.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're diving into a powerful tool for growing your business: social media. It's not just the Internet...it's where people spend most of their time. You’re probably already using it, but are you leveraging it to grow your business?Here are five tips for maximizing social media:- Show Up with Intention- Lead with Value- Consistency Over Intensity- Express, Don’t Impress- Engage, Engage, EngageFollow these strategies, and you'll see significant growth. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Someone asked me recently, "Can you break down how to invest at different levels?" So, if you had $100, $1,000, $10,000, $100,000, or even a million bucks, what would you do?Today, we’re diving deep into that. From the first $100 to a million dollars, I’m sharing strategies for each level. Spoiler: Books, courses, coaches, index funds, and real estate all make the list.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Welcome to Part 4 of this series where I spill the 40 life lessons I've gathered now that I've hit the big 4-0. It's all downhill from here, right? Just kidding.Life is a journey of constant learning. And my the hardest lesson at 40? I have no clue what I'm talking about. Join me as I continue to share and grow.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I just hit the big 4-0 last week and I'm sharing 40 life lessons from my journey. Welcome to Part 3 of this special series. If you haven't yet, start from part one and part two to get the first 20 insights. Today, we dive into lessons 20 through 30. We'll be hitting a lot of points today so tune it, reflect, and let's grow together.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ready for part two? Last episode, I shared some hard-earned wisdom from my 40th birthday. Today, we dive back in with lesson eleven: "You cannot consume your way to fulfillment." Create more, consume less...real joy comes from what we make.Missed part one? Go listen to it first. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, big news...I just hit the big 4-0.Crazy, right?I've been reflecting a lot and compiled a list of 40 lessons from my 40 years on this planet. And let me tell you...40 feels nothing like I imagined. When I was young, I thought 40 was ancient. Now, here I am, feeling amazing, fit, and like I'm just getting started.One big takeaway? It's not about being the best, but about constantly improving.It never gets easier, you just get better. And better has no finish line. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I'm excited to share my favorite hidden gem: Punch Pizza in the Twin Cities. This place makes the best pizza I've ever had...authentic Neapolitan-style, wood-fired perfection.The owners, John and John, are obsessed with quality. They've even invented a "pizza cam" to ensure every pie is perfect. Their commitment to excellence is unmatched, and they’ve turned down numerous franchising opportunities to keep their quality high.And if you're a budding entrepreneur, you can definitely learn a thing or two from Punch Pizza.So, if you're ever in the Twin Cities, don't miss Punch Pizza. No affiliation, just a pizza lover sharing a great find. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

What's up, all you hyper-focused entrepreneurs? I'm here to share five daily non-negotiables that will transform your business and life. Execute these daily for a year, and I guarantee you'll double your business, life satisfaction, and reduce stress.1. Read2. Journal3. Win the Day4. Sweat5. OutreachCommit to these habits for a year, and I guarantee you'll see incredible results.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

One of my biggest goals in life is to help entrepreneurs get the most out of life. If you’re tuning in, you’re probably one of those people pushing society forward with your creativity and drive. I’m here to support you. Like many, I started out focused on making money through business and real estate. But over time, my vision has grown. Now, I’m all about becoming a "whole life billionaire,"...valuing not just wealth, but also health, mindset, and relationships. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

While in Austin, Texas for a speaking gig, I met a driven 19-year-old there who was already thinking big about real estate. My advice? Focus on building a cash-generating business first. Grow that, learn the ropes, and build capital. Then, dive into real estate. Remember, make money first, then manage it. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Striving for our internal greatness: a concept I came across on social media that really resonated. If you’re listening, you’re on the journey to be the best version of yourself, improving daily. Success isn’t just about big events; it’s the small decisions that count.Little vices can derail big dreams. Focus on making positive choices, even the small ones. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Got a friend trying to sell a struggling lodge with $2M debt on a $4M property. With high interest rates, buyers are strapped. How to bridge the gap? Creative financing.1. Buyer gets $2M loan at 6.5%, seller finances the rest at 4%. Good for buyer, less so for seller.2. Buyer gets $2M loan, puts $1M down, seller finances $1M at 4%. Better balance for both.3. Buyer gets $2M loan, puts $400K down, seller finances $1.6M at 4%. Decent deal for both.4. Contract for deed. Buyer runs the lodge, pays seller from profits, seller keeps the loan.Thinking outside the box is key.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Big news: I watched the French Open finals at Roland Garros. Carlos Alcaraz faced Alexander Zverev in an epic five-set match. A controversial umpire call in the fifth set sparked major drama, but Alcaraz ultimately won.This got me thinking: like tennis, life’s success hinges on small, everyday decisions. Roger Federer advises treating every point as crucial. Apply this to your choices...each one matters and shapes your journey.What small decisions are you overlooking? Reflect on them, as they define our lives. Stay focused and intentional.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

These days, entrepreneurs and financial gurus are ditching flashy cars and watches for minimalism and frugality. It's cooler to drive a Toyota and make wise money decisions. I laughed at a tweet saying, "I've never met a millionaire who drives a Toyota Corolla," because I’ve been driving one myself.The key takeaway: spend your money on what truly matters to you, not to impress others. Invest in what brings you joy and aligns with your goals.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I'm tackling the classic struggle of delegation with one of my clients. He's built a successful business from the ground up but can't seem to let go of the reins. Sound familiar?Instead of micromanaging tasks, we're flipping the script. It's all about empowering your team to think for themselves. Delegate outcomes, not actions. It's the key to breaking free from the never-ending cycle of being the bottleneck in your own business.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ready for a reality check? Success isn't always about being a genius...it's about refusing to quit. But here's the thing: overthinking can hold you back big time. The universe doesn't care about your plans; it's all about action. So if you're stuck in analysis paralysis, it's time to break free. Life's risks are inevitable, so why not take the chance on your terms? Stop overthinking and start doing. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Coming to you from Austin, Texas, where I'm diving into multifamily investing at a friend's event. Yesterday, we talked about decision-making skills for entrepreneurs and investors. Making countless decisions daily doesn't guarantee improvement...it's all about intentional practice, reflection, and adjustment. So let's ditch mindless repetitions and focus on deliberate improvement. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Alright, so I've been in Austin for two days, soaking in the downtown vibes while here for a friend's event. The homeless folks here can get very aggressive in asking for money, unlike back home in Minneapolis.This got me thinking...entrepreneurs need that same relentless energy. Most businesses struggle because they don't ask enough. Put yourself out there, make more offers, and watch your business grow. It's all a numbers game. Embrace it and see the results.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, I'm here in Austin, Texas, talking to a group of entrepreneurs and investors. We’re discussing the heart of business: delivering value through effective teamwork. Your success as a founder depends on recruiting talent, aligning them with your vision, and motivating them to achieve your goals.Initially, you might do everything yourself. As you grow, hiring is essential but scary. Don't wait until burnout forces hasty hires. Instead, hire early for opportunities, not just problems. Focus your top talent on opportunities, not just firefighting.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Successful entrepreneurs excel at fast execution. I learned this firsthand at an Austin event when my friend Mikey Terravella's talk on real estate operations highlighted a mistake we were making. Listing all 32 units of a newly renovated building at once gave a bad impression. I quickly adjusted our strategy, creating a sense of scarcity.The key takeaway? Act quickly on new ideas and keep learning. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I’ve realized my mood and confidence are directly tied to how I look. It’s kind of petty, but true. Amy Cuddy’s power pose theory shows that standing confidently boosts performance. For me, grooming and dressing well make a huge difference in how I feel and work.Even at home, looking good can elevate your game.So, my tip: dress and groom yourself to feel great. Simple but effective.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ready to level up your entrepreneurial game? In today's episode, we're diving into the mindsets that top entrepreneurs live by. These beliefs can transform your journey and help you crush it in business. Tune in to discover how to adopt these powerful perspectives and unlock your potential. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Business isn't about problems...it's about you. Every hurdle you face tracks back to personal deficiencies, not business flaws. Can't get customers? That's on you. Can't scale? You need better skills. Each step in growth reveals a new personal shortfall to overcome. Entrepreneurship is the ultimate self-improvement journey, pushing you to fix your weakest links until your business can thrive without you. Keep improving, and you'll build something that lasts. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com