Ambitious Lifestyle Business podcast

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

The Evergreen Assets Audiobook launches on February 24th. Hear an exclusive sneak preview of the book here - and get a FREE Evergreen Assets workshop when you pre-order the audiobook before midnight on Feb 23rd: https://www.bigidea.co.uk/workshop

This month's guest on the ALB Podcast is Michael Lieberman, owner and founder of Printed Editions. Who needs A-Levels? Michael in his own words screwed up his A-levels, he needed 2As and 1B to study to be an optician at university, he received 1D and 2Es. He then went onto study Business Studies at Teesside Poly in Middlesbrough, he ended up having a great time mainly as he spent the second year studying in The Netherlands - one of the best years he has ever had he said. Michael didn't know what to do after his degree, so he trained and studied to be a chartered accountant. After two years of failing exams, he decided exams were not for him and went off backpacking around South America. On his return he retrained as a management accountant and worked as an internal auditor for Burberrys, Texaco, Sainsburys and Deloittes. So how did he end up in the world of art? As a child he was 'dragged around' various museums and art galleries, but as he got older, he found himself being drawn into this world and discovered he could really register with images. One Saturday evening whilst living in London he found himself at a Rolf Harris art exhibition with free champagne! He was told that he could buy a concession in Selfridges for £150, so off he went to purchase that. He then popped it on Ebay and made himself £50. That was it he was hooked! So, what has been happening since that evening, well Michael is a valued member of the One Percent Club and has achieved a lot in 2021 through marginal gains. Click play to find out how his love of art has enabled him to live an ambitious lifestyle business.

Ian's been working in the Corporate world for Lloyds Bank 21 years ago. Yes he started there when he was 11! Buying his first investment property in 2014 his Corporate job was flipped upside in 2016 and the penny clicked that he should create a lifestyle around property rather than a life around his job. Ian now has interests in property investment, property management and property education. In between that he has 4 kids and can be regularly found on golf courses around the West Midlands!

ALB84 – The Christmas Special 2021 It's the most wonderful time of the year Christmas just would not be the same without the annual tradition of John and Jason rounding their year up in true ALB style. Have you played Whamageddon? If you don't know what that is, you will know and you will want to play. Is Die Hard a Christmas film? This is a jam or cream first type scenario isn't it? When John met Neville Wright This was a definite highlight of John's year; our One Percenters also had the pleasure of having a coaching call with him as well as Gerald Ratner. Jason's incredible fundraising Despite another difficult year for the charity sector, Jason the fundraising superstar still managed to raise an incredible amount for Cancer Research. Book of the Year John has had a year of book writing with Evergreen Assets, but that has certainly not stopped him from reading plenty of other books this year. Find out his key takeaways from those and how he has implemented them into his daily routines (DING). Fruition and Serve Looking forward to 2022 John and Jason have two words. Practically Morecambe and Wise This is the 5th year running of the Christmas Special and you could say that it has turned into an Evergreen Asset. This episode is packed with all of the usual content for you to grab a mince pie, a festive tipple and lookback over 2021. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Evergreen Assets is OUT NOW! Get a FREE sample chapter at https://bigidea.co.uk/evergreen-assets In this bonus episode of the ALB podcast, John reads the opening chapter of the book LIVE (including a rather "interesting" attempt at singing a Christmas song), as well as a bonus chapter that isn't in the print version of the book.

ALB83 – The man with the BEST podcast voice This month's guest is fellow One Percenter Jonathan Rees. Jonathan delivers soft-skills workshops, strategic facilitation, keynote talks and 1:1 coaching, building on experience from corporate life including 14 years at Hewlett Packard, where he led a virtual team spread across the globe. Jonathan helps build and improve the performance and resilience of teams and their leaders, facilitating learning through interactive & engaging workshops. His first (serious) book: "The Resilience Toolkit: Powerful ways to thrive in blue-light services" was published in February 2019. Here is a review from 'Dr. Larry Mallak, Western Michigan University, Author of 'The Workplace Resilience Instrument (WRI)' "Jonathan Rees shows us through bright examples and actionable exercises that we, too, can thrive under pressure. Our own resilient behaviours can be modelled to match the situations we face. Although reading about what makes people resilient can be insightful, Jonathan's battery of self-assessment tools provides the reader with specific feedback to be more effective and view adverse situations as opportunities more so than danger." Let's have a coffee Also known as free coaching as John calls it, Jonathan doesn't begrudge spending his time with anyone as he is more than happy to help people. In fact he gets more happiness in helping others. Ambition is a dirty word. Jonathan explains how ambition was always a dirty word to him and that everyone's ambition is their own and simply cannot be measured against others. Lifestyle He has crafted a life for himself that works perfectly for him and his family. Celebrating the wins Jonathan had a tendency to only focus on the things he hadn't done but joining the OPCC has changed that mainly thanks to the World Domination Planner, or he is now forced to reflect as he puts it. Stop forever climbing the mountain and stop to admire the view. Resilience The advice Jonathan gives is in depth and definitely a must listen for business owners. Leaving the corporate world behind So, what has Jonathan been doing since, click play to find out. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

#ALB82 – John Warrillow This month's episode is slightly different, as you know we normally chat with a client, but today we are taking to bestselling author John Warrillow, who is the author of best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and just so happens to be John Lamerton's favourite book. John is also the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Let's get the house valued Just because you book a valuation, doesn't necessarily mean you are going to sell your house that month, the same applies for your retirement pot, you check it as you want it to be ready when you are ready to move house or retire. Well, the same applies for your business. Scaling back The pandemic has been a struggle for most business owners, but what many have realised is that actually they are able to operate a much leaner business model, that perhaps you do not need offices and multiple overheads. And this in turn has seen a trend in more lifestyle businesses being created. Subscription models are the way forward John and Jason are HUGE fans of a subscription model, in fact most of their businesses run on this model. But why do they like them so much? Yes or No How much time would you free up by being able to answer employees' questions with a simple Yes or No answer? Learn the art of a "Yesable question" So, do you want to sell your business? You probably don't, but how many of you would like to know you "COULD" sell your business if you wanted too? For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

#ALB81 – Alun missed the memo regards 1% weekly gains Alun is a registered psychotherapist who works on a 1-2-1 basis with his clients but also teaches and shares his expertise with other psychotherapists through his website fresh therapists. He uses this platform to educate therapists and counsellors on how to achieve transformational change with their clients. Alun translates the breakthroughs of neuroscience to the therapy room so that other psychotherapists are able to apply it to their own client work. March seems like only yesterday Alun began his journey with the One Percent Club in March, and it would be fair to say he has fully utilised everything that it had to offer, and the benefits are really speaking for themselves but he's nowhere near done yet. In his words "all that has happened so far is that it has lifted the bar of what is possible to me". Alun used to be fragile As a lot of us already know being self-employed can sometimes leave you in a very fragile state economically, but Alun has rectified this by adding more revenue streams to his business that will continue to make money if he is unable to in the short term Hunting Instinct After reading John's book Big Ideas for Small Businesses, Alun decided to hunt John down. He liked the ethos, and although he found some of the questions uncomfortable, he could relate to a lot of what was said. Alun like John and Jason enjoys life and knows that it is very important. All by himself Alun was surrounded by lots of friends and family, but he found himself looking for like-minded business people to ask advice, share ideas, vent and so on. Virtual board members so to speak. He knew he liked what he had read in Johns books and had also asked John to appear on his own podcast. He had pondered joining the One Percent Club, in his mind it was a relatively easy gamble to make. Miss Whiplash If you had asked Alun 6 months ago whether he was looking for accountability he would have proudly told you no, but Alun soon realised that the 1-2-1 weekly calls with Jason who will now be known as Miss Whiplash offered far more than just accountability. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

For the 5th year running, we have the ALB Summer Special edition with John and Jason. So, what have they been up to this year? Well, there is another book for John on its way "Evergreen Assets" which is currently at the editing stage. 106,000 words was then down to 94,000 then back up to 104,000 he was then totally ruthless and was sitting at 102,000 words and at the time of recording lost another 3000 words and all of that was with just the 1 edit. This book will be available November 2021 and is your one stop ecosystem of doing the work once and then be able to reap the rewards over and over again. BUT you have to do the work. Lockdown It has been a year like no other, and all plans were thrown up into the air but that said it certainly didn't stop John or Jason with moving the businesses forward. It has given them time to look at everything within their businesses and fix any holes that may have appeared in those buckets. Concentrating on the assets, the businesses in turn run better. Investment strategies and assets Find out John's advice on what he classes as assets, is word of mouth an asset? Not according to John, it isn't. How do you turn 1 customer into 1:1 and so on. Leaky Buckets Do you have any of these? Have you taken the time to identify them? That's not my burger? Ordering what you want should be the simplest thing shouldn't it? But it must look like the burger in the picture. How to turn Dave into Oliver? Identifying your customers is crucial, listen to find out ways to turn them from a confused newbie to a seasoned pro. Making sure that handovers happen smoothly. If things start well, they end well. Knock Knock On the 1st September the doors to The One Percent Club will be open again. Find out what some of our last intake have been up to and what you can expect when you join. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

#ALB79 – Why Sarah Lamerton closed the doors after just 18 months 18 months ago Sarah quit her job and started her new business. In that time using the techniques she shares in this podcast she has gained a decade of experience, is currently completely full and has closed her books in order to embrace the lifestyle business she wanted to achieve. School Days Sarah had worked as a teacher for almost 20 years working her way up the ladder to a senior lead in education within the primary years setting. Sarah has always liked to challenge herself but found that the more and more changes schools were expected to go through she was losing her "why". Square pegs are good Sarah knows how to teach and is a master in not only accepting but also implementing that children are all different and therefore will all learn in different ways. She wanted to take the time to be able to celebrate children's individuality. Nurture their love for maths and celebrate their results but that is not so easy to deliver within the classroom setting. Words of advice from her spouse Being married to John, Sarah is not a stranger to the Ambitious Lifestyle Business he has strived to achieve, and she was very aware that the pressure she was under from her employed job was far from fitting in that box. But it is not in Sarah's nature to give up on anything, so she persevered for the time being. Sarah did offload onto John about the pressure the job was bringing, how she felt the longing for an ambitious lifestyle business but still be able to do what she loves and teach. John offered sound words of advice "leave then" The nagging "Who am I doing this for?" and not necessarily agreeing with certain ways of doing things continued to play on Sarah's mind however. This was then emphasised by her own two children's experience of school and she realised that school isn't right for all children and there are most certainly different ways of doing things. 18 months of planning her business It was definitely not a kneejerk decision, Sarah thought long and hard about this decision to start her own business but she knew it was something she had to do. The original plan was to start the business and continue to teach part time, but soon realised that this was just not going to work. Even part time hours equated to full time when she considered lesson planning, marking and everything else involved. No, all Sarah's focus would be on her new business. Who leaves a paid role to start brand new business just before a pandemic? Nobody knew what was around the corner for us back in early 2020 but a global pandemic probably wasn't high on our lists of things that could go wrong. But Sarah had made her decision she was starting her lifestyle business and as mentioned earlier it is simply not in Sarah's nature to give up on anything. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

#ALB78 – A ticket to Italy please School Days Today's guest is Andy Keveren, Andy attended 11 different schools and left with no GCSE'S due to his family's service upbringing. He then went back to college to obtain his GCSE English and Maths, he also studied Business Studies but by his own admission doesn't remember a thing about that but it is clear that this didn't stop him creating a successful business. Time to travel He then fell into a job in reinsurance for 5 years but always had a desire to run his own business, but this job kept him for another 2 years before Andy made the decision to pack his bag and do some travelling. The family business In his absence, Andy's parents bought a hotel in Scotland so when he returned from his travels, he started managing the hotel bar where he was initially offered an hourly rate, in his first week he put in 105 hours, the following week he was put on a salary! Caravan Life Andy still had the itch to run his own business, he had always played football and had thought how cool it would be to sell football kits, his uncle had dabbled in printing a few years ago so Andy knew a little about it. In 2007 Andy's grandparents were affected by the Gloucester floods and were temporarily housed in a static caravan, they decided to purchase this off the insurance company and Andy decided that he would sell his car, and this would become his first office alongside a garage he converted to be his first stock room. A ticket to Italy please Soon after Andy was introduced to Macron and was given the opportunity to fly to Italy to learn more about them as a company. It was on this trip that Macron offered a business opportunity to own a Macron store with only one condition, he could only sell Macron. Andy put his hand up and from here his journey began. The business started with a bang (literally) Andy had secured a unit which was rent free for the first year and Macron had helped set up the shop, all was good to go however on Andy's first day he went to get some milk and was hit at a junction by another car traveling at 50mph and ended up in hospital. That did not stop Andy though and the business continued to grow, in 2010 Andy met his wife who had retrained as a photographer and had pulled in some help from his cousin to do some printing, in 3-4 years Andy had around 4 staff and all was well. Macron had a big budget for advertising, but Andy had the flexibility to run the business his way, so it really was a win win situation. Time to scale up or is it? Andy wanted to grow and grow his business or at least he thought he did. Andy purchased Johns first book and really invested into it, so much so he decided to join the Ambitious Lifestyle Business page, shortly followed by the One Percent Club. Andy is not afraid to say that his personality does not lend itself well to network groups, but the One Percent Club is different it is a smaller group full of likeminded people. Through his journey with the One Percent Club he has established some great connections from an accountant who does things differently and his graphic designer. Life is all about balance Andy has a family and wanted to ensure he doesn't miss them growing up, he has worked hard on his growth through robust processes which has enabled him to get the perfect balance. To find out more about what Andy's business can offer, check out his website. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

This month's guest is Dan Harrison who is the Director and lead developer at WPdoctors Dans whirlwind romance with WordPress Dan accidentally slipped into the world of WordPress back in 2005, when it was only a couple of years old. It has since become a very significant platform for websites. Over time his aspirations started to grow, and he wanted more and more, but this resulted in him working himself to the bone and becoming quite low. He found himself surrounded by people, sucking up their environment and invaluably seduced by it, which he says is easy to do when you don't know what you want, the less focused you are the more attractive it seems. The more focused you are is when you realise it is an alien environment and actually you don't want it at all. Dan loves a problem Dan wanted to focus on one thing, and do that one thing really, really well, he had realised that there was a significant demand for WordPress-specific help, and he realised this was something and from there he created the brand WP Doctors (or WordPress Doctors) to specifically look after businesses that need technical help, creating themes, plugins or solving problems with their WordPress websites. Look out Christopher Dean Dan loves a good shopping list and has created one for the things he wants to achieve which includes a trip to Machu Picchu and learning how to ice skate! Find out how Dan spent £350 and saved himself £75k He realised that you don't have to own something to experience it, and actually sometimes just trying it is enough to realise it isn't important to you at all. When children talk, listen Dan has a son and asked him what he thinks is fun and if he had £1 million pond what would he spend it on? Focus on what you ACTUALLY want and stick to a plan especially if it involves luxury marshmallows For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Lee Penton spent years building a small graphic design agency, only to find that his business was running him, not the other way around. He was burning out, and needed to find another way. One "lightbulb moment" later, Lee now pays as much attention to designing his business and lifestyle, as he does to designing websites and logos - and he's now teaching others how to build a freelance business that serves them.

The One Percent Club March intake closes at 9pm on Wednesday March 31st. Click here to join, or find out more. In this episode, John answers some of the questions you asked in a recent "Ask Me ANYTHING..."

Emma Walton was a teacher, with two (very!) young children at home when she started her Tuition business - and through a process of constant, never-ending improvement, Emma's business has grown alongside her kids. She now employs 45 tutors, and helps 350 children a week, as she's designed her business as an ambitious, lifestyle business - to deliver the lifestyle that she TRULY wants. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Whether you call them 1% gains, Winner Stays On, Marginal Gains, optimisation, or Constant And Never-ending Improvement - doesn't matter. What matters is that you strive to be better tomorrow than you were today. The One Percent Club is NOT about growing your business. A bigger business often means more stress, more problems and more responsibilities. More isn't better. Better is better. The One Percent Club won't help you GROW your business. It'll help you IMPROVE your business, so that it delivers the lifestyle you TRULY want The One Percent Club doors are open until March 31st at 9pm - https://bigidea.co.uk/opcc

Nine years ago, James Marks sat, head in hands at his kitchen table, wondering how he was going to pay the bills. Today, James owns a number of businesses, employs 34 people, and has systemised his entire operation - leaving him free to write romance novels. Yes, really. In this episode, James tells us exactly how he became an "overnight success" in those nine years. In this episode, you'll discover: How James started his very first business by searching Google for "how to run a window cleaning round" after his interest-free credit cards ran out. James's constant devotion to personal development and self improvement. How a One Percent Club coaching call helped James realise that he needed to systemise his business. How, as a result of that systemisation work, James removed himself from the day-to-day work. The rule of 3 and 10 - that predicts exactly when your business systems will break. The time that James devotes to creating evergreen assets - including ghostwriting romance novels under a pen name! How wrong we all were about 2020 - hoping for "a year of plain sailing", and declaring it would be "the year of travel" - oops!

#ALB73 – The man who keeps people connected….. Tony Smith This month's guest is Tony Smith, Tony served 30 years with Lincolnshire police before enjoying some well-deserved rest in retirement. But it wasn't long before he started getting restless, and when his son took redundancy and started up his own business a discussion took place. Tony joined his son and together they grew the business that is Genius Technology Solutions which is now over 10 years old. Working with family members can be tricky, as some of you may know! But after a realisation that texting or calling at 9pm would not be acceptable in any other job. Tony and his son put in place some ground rules, to ensure thy both got the downtime they both needed. The business has consistently grown and where his son finds himself looking after the enterprise side of things Tony looks after the SME's. Genius Technology Solutions provides all types of phones, from VOIP, mobiles and landlines plus broadband connectivity and Wi-Fi. Last year we relied heavily on keeping connected virtually, and truly appreciated how important it is whether that has been for business or to speak to friends and family. This is something Tony has known for years. Thank you to Tony for being our first guest of 2021. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

So, the end of 2020 is in sight and I am sure that it will be a welcomed goodbye for a lot of us. But firstly we have the upbeat and uplifting #ALB Christmas Special podcast with John and Jason, which has become a bit of a Christmas tradition, so grab yourself a festive beverage to sip on, sit back and enjoy an hour of John and Jason as they reflect upon 2020, the ups and downs, and their plans for 2021. They discuss their book of the year, word of the year, what they have learnt and how they have helped others overcome what has been a particularly tricky year for all business owners. For all of the John's book fans out there, you will be pleased to hear some news he has for you all too. And finally, we would like to wish all of you a very happy and healthy Christmas. Stay safe and here's to 2021. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

In this months episode, we have our One Percent Club resident Facebook ads expert Danny Harris. If Facebook ads are what you need advice on Danny is the man to go to, when he started working in this industry, he was purely managing Facebook pages for people. There was no advertising involved, times have moved on and now he works much more on the advertising side of things because Facebook pages have changed and Facebook as we all know has evolved. The next stage for Danny, will be to teach other people how to do run their own pages effectively. When an advert comes on the TV, that's when you pick your phone up and watch your phone rather than watching the advert on the TV. So previously what was the audience on the TV is now much more on Facebook, on social media, online generally, and with Facebook being by far the most used website on the planet and people spend more time on it and any other, they basically, can't not work. Danny also has a whole concept of starting a charity at some point. And the point of the charity will be to help underprivileged kids. It will be focusing on teaching them about things like online marketing, so that they can learn a different route to perhaps the unpleasant routes that a lot of disadvantaged kids end up going down sadly. Danny's business is called DH2026 Ltd, now the first part of that company name is probably quite self-explanatory, but what does the 2026 mean? Well Danny has a plan and that will be revealed in the podcast. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

This months guest is Steve West owner of The Pudding Compartment, (John's perfect client). Steve makes delicious handcrafted cakes, biscuits, flapjacks, Brownies, sticky, toffee, puddings cookies, scones, you name it, all white labelled for businesses such as Virgin trains and 2016 apprentice winner Alana Spencer. Steve joined the One Percent Club 6 months ago with 3 clear goals, there have been many obstacles that many business owners have faced over the last few months, Steve included but despite this, those goals are still in place and Steve is well on track to achieving them all!! For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

#ALB69 – Meet The One Percenters It is September, which means the doors to the One Percent Club are officially open! The One Percent Club is a community of like-minded business owners, looking to grow their business, get more free time, and make more money – without just working harder. One Percenters want to be held accountable, they want focus, and they want structure. They understand that running a business can be lonely at times, and that hanging around with the right people is key. In this episode John and Jason will give you a full insight into what happens within the One Percent Club, not only that, you will also have the opportunity to listen to existing members experiences and find out, the most beneficial things they have found to be in their time being a One Percenter. To sign up or for more information visit bigidea.co.co.uk For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

#ALB68 – The Ghost of Business Past This summer special episode is going to take you all on a little trip down memory lane and look at not only what John has done over the last 20 years, but also and maybe most importantly what he has learned. Some of the mistakes that have been made and some of the key takeaways that you can benefit from. 20 Years ago, John was working as a civil servant, he had just bought his first house, he was getting married the following year, life was all good. And then something happened. He was moved to a different department in the service and he absolutely hated his new job, he also suddenly found himself in a job where the average lifespan of an employee was two years. His previous role was within a section where literally nobody ever left. John decided within the first two weeks of being there that this was not the job for him. So he started applying for other jobs, looking at leaving the civil service completely, whether he could work within the private sector, perhaps get another role within the civil service. And one other thing he looked at was, well, could he start his own business? Skip forward 3 years and Jason come along to form the dynamic but incredibly modest duo that is John and Jason. Sit back, click play and enjoy listening to their business journey. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

This episode's guest is Rupert Bassadone, Rupert spent his early years in the circus, living in trucks and caravans, he missed a lot of school but the circus lifestyle came to an end when it went off to America and never came back, Rupert then moved into the city lifestyle, joined school and settled into a different lifestyle. He is grateful for his early years upbringing as with this backround it was inevitable really that he would go on to work in the events industry. Over the last decade-and-a-half. He's led many high-profile events across the world including leading equestrian events and music festivals as well as major events in the Emirates, Russia, Spain, Canary Islands and France is the founder of Event Site Design. Rupert always wanted a business that supported his ambitious lifestyle plans, he finds himself always looking to the future. Lifestyle comes first for him and he focuses on what the businesses needs to be doing to be able to provide that lifestyle, he visualises it with skills that he has picked up through the OPCC as well as other channels and breaks these all down "One thing at a time". May 2020 was Rupert's busiest month EVER on his calendar he actually pondered at one stage how on earth he was actually going to do it all but then Covid hit. Suddenly Rupert found himself with more time on his hands But for Rupert more time created more goals find out more by clicking play. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Join us with our guest, John Risby, this Thursday for the latest episode of the ALB Podcast. John has worked for himself most of his life, originally a programmer, and later a web developer. He eventually discovered affiliate marketing. Where, like many of us, he made hay whilst the sun, shone, in the early days of ad-words, including a very nice profit from the incredibly annoying, crazy frog ring tone. But behind this lurked a developing problem. And in 2004 John finally accepted, he was an alcoholic and stopped drinking. He started the alcohol-free shop many years before alcohol free drinks were fashionable. It's been a rewarding journey for John, but not without its ups and downs. John takes us back to those early days of affiliate marketing, which he describes as very London centric. There were lots of free bars. There were lots of champagne breakfasts, liquid lunches, and boozy nights. There was a lot of money being made and a lot of money being spent too. But that boozy lifestyle was not sustainable for John and he realized things had to change, so that is exactly what he did, he took action, click play to find out more about John's journey. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

In this episode we welcome Karlie Somerville aka the queen of green, at the moment she is helping more than 4000 business owners deal with the crisis that coronavirus has brought. Karlie is a two-time former One Percenter and made a guest appearance in John's last book, "Routine Machine." 3 years ago, Karlie said she was going to get a commercial business premises, a few people told her she wouldn't be able to do that, but guess what, she did, and the rest as they say is history. Karlie's first business was EcoBlitz an environmentally conscious cleaning company, but with the premises now secured, she went on to launch EcoBliz Laundry Limited. By Karlie's own admissions she is a workaholic, she is completely inspired by learning and achieving new things. Karlie even says that it has become her lifestyle therefore she doesn't look at it like work. In this podcast we are going to go back to the early days sitting in the pub where Karlie had plenty of discussions with John and Jason, as a former one percenter, Karlie learnt the benefits of having efficient systems and processes in place, it was partly why she felt ready to launch EcoBlitz Laundry Ltd that alongside a bucket full of ambition. This ambition is still as fierce now as it was then and has led to Karlie now having 5 successful businesses. So how has lockdown been for Karlie, well it looks a little like supporting 4000 and growing business owners, click play to find out more. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Get them for FREE instead! Today (and EVERY Friday throughout the Coronavirus lockdown) is FREE BOOK FRIDAY - where you can download the Kindle version of BOTH "Big Ideas.. for Small Businesses" AND "Routine Machine" completely FREE. No gimmicks. You'll get the FULL version of BOTH Kindle books for FREE - this Free Book Friday! Tell anyone you know who might want to read either book - THIS FRIDAY (and every Friday for as long as Amazon will let me do it!) will be... FREE BOOK FRIDAY!

Paul Burton, was the youngest ever editor of the Plymouth Herald. In this episode, you're going to hear Paul talk about how some cardboard sunglasses persuaded the people of Plymouth to queue around the block to buy a printed newspaper. Paul is also going to talk about the future of printed media, the rise of influencer marketing, and how businesses can write better copy and more effective headlines. Paul started his career in Bristol around the turn of the century. In his own words he "kind of worked as a reporter for about seven or eight years". The industry went through an enormous amount of change about 10 years ago, and then every year seemed to get even more enormous, and every year new challenges would present themselves, things like Google, Facebook etc, and continue to disrupt the industry just like they disrupted most other industries. Paul's opportunity to become editor in Exeter presented itself about eight years ago, it was the company that owned The Herald in Plymouth and many other papers around the country, it was all the talent reinvented, and there were lots of opportunities available. Paul was asked if he would like to come down and help in Plymouth, and at the time The Herald was in a sort of state of flux, the paper's sales were in decline, in quite steep decline, but that said it did have a loyal audience, and there was certainly a big opportunity digitally, it was just defining how to seize that opportunity. Do you remember the eclipse? Paul certainly does, he decided to have a load of branded cardboard sunglasses made, in order to receive them you had to buy a herald of course from certain retail outlets , this resulted in people travelling from all areas of the country to Plymouth to buy a paper so that they could get a pair. Paul learnt a lot from that, strategy marketing is always trumpeted as one of the best illusions that you can construct, and that was certainly what was at play that day, he doesn't think for one minute that everyone who bought a Herald that day actually wanted a pair of cardboard sunglasses, they just thought they did because everybody else wanted one too. Paul initially took 4 weeks off for a break which turned into 6 weeks, and within that time he thought hard about what he wanted to do. Paul knew that he was good at helping creating content, he knew that he was good at planning content, and he knew that he had helped lots of businesses in the past, he had spoken to lots of advertisers about the future of their business and how they weren't going to be able to take a quarter page ad on page three anymore, they were going to need to think more broadly about how they market themselves. And so that sort of germinated really into the business that he runs today…… For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Earlier this week, I recorded a video for my One Percent Club members, showing them exactly HOW I'm going to 5x one of my businesses in 2020 - and how they could copy me, and do the same. I've shared that video with you in this bonus podcast episode. By the end of this episode, you'll be able to: Understand the power of "marginal gains" See how just 162 "1% gains" are needed to 5x your business Create your own folder of "1% gains" - easy-to-implement tactics and strategies that grow your business Make implementing these "1% gains" a daily, weekly or monthly habit - that pay lifetime dividends every time you do! See how not all "1% gains" are created equal - and how I've already grown my business by 80% with just TWO "1% gains" Doors are currently open for the March intake of my One Percent Club, where I share more than 250 "1% gains" with you, and coach you through implementing them in YOUR business - you can find out more, and apply to join at http://www.bigidea.co.uk/opcc

In this podcast we speak with longstanding One Percent Club member Chris Harris. Chris is a former Royal Marine, unfortunately an injury shortened his time within the Royal Marines. Chris then started his business, working from home with just £300 pounds and threw himself into the world of home fragrance with a well-known American brand. Chris successfully brought this brand to the high streets of Plymouth and Exeter and embarked on a retail whirlwind. But that whirlwind came with a lot of stress and less and less time was being spent with his family, so something needed to change. Chris decided to walk away from that £5 million pound a year business, to create an ambitious lifestyle business, that truly delivers the lifestyle he wants for himself and for his family. In today's episode, you're going to hear why he walked away from it all, and he hasn't stopped walking since. Chris, has now with his wife Charlotte set up a highly successful dog walking, grooming and boarding business Harris Hounds. Harris Hounds are a husband and wife team (Chris and Charlotte) and are there to take care of your dogs every need; exercise, socialising, fun and grooming. Chris is the professional dog walker and Charlotte is a professional groomer. They offer their services separately and/or combined to give your dog the full works. Chris provides a complete Dog Walking Experience, as well as Day Visits and a Pet Taxi Service. The walks are tailored to your dog; if they need to be kept on the lead, short walks, or if they need plenty of exercise, perhaps with a little discipline too, Harris Hounds can help. As a former Royal Marine Chris is organised, strategic - and energetic! He will ensure that your dog has the best possible time on their walks, the utmost care and attention on their home visits and as comfortable car journeys as possible. The business is going from strength to strength, so much so that they have now had to take on a new member of staff to keep up with the demand. To find out more about Chris's journey click play, don't forget the doors to the One Percent Club are now open until the end of March, to find out more visit bigidea.co.uk For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

In this podcast, we will be chatting with our guest Natasha Conway, the lady who creates ads that make people buy stuff. Over 5 years Natasha has worked on hundreds of google ad words, Facebook ad accounts and successfully helped business owners and entrepreneurs generate more leads and more sales. Tash runs her own company www.trafficsnap.co.uk and specialises in pay per click which has just celebrated it's 4 year anniversary. On her 'About us' section Tash states "It's true. I love Google Ads, and that's why, after several years working for a marketing agency, I made the decision to go it alone and set up TrafficSnap and I've never looked back. Why? You've probably guessed it by now: because I love Google Ads. I love the way that I can turn on a new campaign and start getting new leads for my clients within days. I love the difference I can see in my clients' businesses when they have a steady stream of enquiries to convert. I love the power Google Ads has to allow an SME to compete with the big players in any industry. And to be honest, I love helping my clients sell more stuff and forge a better existence for themselves and the people they love. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

You've heard our daily minipods over the last week or so. You've decided what you're going to change. All you need to do now is START - and KEEP at it. These next 30 days are CRUCIAL if you're going to stick at your new routine(s) like Sticky the Stick Insect, stuck on a sticky bun... Find out how to do that in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

Nothing changes until you CHANGE something. Nothing happens until you DO something. Find out what you need to change in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

In this episode we are joined by Colette Mason, book coach and publisher who has helped create over 3000 titles and worked with 13 bestselling authors. Colette has a set of simple effective systems to help you plan, write, edit, format, publish and promote your book. She can help you turn a simple idea into the finished article. Colette helps in her words "Badass business owners rapidly publish a top-notch book without cutting corners". For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Want to know why January 2nd is the BEST day of Christmas? Find out in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

Can a book brainwash you? That's exactly what happened to John in November 2013 - or did it? Find out in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

In today's bonus episode, we travel back in time for a lesson from "Fat John" - a beer-swilling, cigarette-smoking, junk-food-devotee who was massively overweight, and killing himself on a daily basis. This bonus minipod episode is to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

What happens when someone who ISN'T a morning person gets up at 5am? You won't believe what happens... Find out in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

Are you STILL eating mince pies for breakfast? Had enough of turkey curry, turkey stew, and turkey sandwiches? What does the "King of Routine" do over the holiday period? Find out in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

Why on earth would you want to take lifestyle advice from a "normal bloke from Plymouth"? Someone who used to be massively overweight, and nearly bankrupted himself? Someone who's failed time and time again? Find out in this bonus minipod episode to celebrate the release of John's brand new audiobook Routine Machine, which is OUT NOW! Plus, discover how you could get the audiobook for FREE...

To celebrate the release of John's brand new audiobook Routine Machine (which is OUT NOW!), we're going to bring you a free bonus episode of the ALB podcast every day for the next week. Each episode will give you a free sample from the actual audiobook, many of which have a "festive" flavour, so should be REALLY actionable this time of year! In today's minipod, you'll discover why you'll NEVER change your life until you change something you do daily - and John attempts major brain surgery. Plus, discover how you could get the audiobook for FREE...

Here is the Christmas Special 2019 with John Lamerton and Jason Brockman. This podcast takes a look at both John and Jason's 2019, what their targets and goals were and whether they achieved them. Holidays, books, John stepping into the boxing ring, Jason's charity work and much more!! Plus find out what they have in store for 2020. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.