How a few t-shirts turned into 15 stores, with Anine Bing, fashion brand founder and chief creative officer
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Show Notes
Today, the words “Anine Bing” are synonymous with an effortlessly chic aesthetic that women on-the-go gravitate toward—and buy around the world. It’s an impressive feat, but one that’s all the more remarkable considering that the Anine Bing brand has only been on the market for a handful of years. On this episode of Girlboss Radio, Sophia Amoruso chats with Anine Bing, the founder and chief creative officer of her namesake brand, to talk about how the company took off. Tune in to hear how Anine began her career in fashion as a model, then as a style blogger, and now is an industry leader and founder. Anine shares what led to her ‘a-ha!’ moment for the company, why she values self-care more than ever before, and what she looks for when hiring.
To keep up with Anine Bing, follow her at: https://www.instagram.com/aninebing/To shop the Anine Bing collection, visit: https://www.aninebing.com/
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