Geeta Nayyar, MD, MBA, on misinformation, rebuilding patient trust and good healthcare marketing
#AMAupdate welcomes back former SVP and Chief Medical Officer at Salesforce, Geeta Nayyar, MD, MBA. This episode, Dr. Geeta Nayyar discusses how healthcare leaders can use new technologies like AI and existing social media platforms to reach new patients, rebuild trust in the community, stop the spread of medical misinformation, and combat the anti-science movement. American Medical Association CXO Todd Unger hosts. š For more on Dr. Nayyar's book "Dead Wrong: Diagnosing and Treating Healthcare's Information Illness", visit: https://www.barnesandnoble.com/w/dead-wrong-geeta-nayyar/1143303950 š AMA efforts to stop physician burnout: https://bit.ly/AMARecoveryPlan_Burnout š©ŗ The AMA is your powerful ally in patient care. Join now: https://bit.ly/AMAJoinRenew
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