Jon Wexler: The Untold Story Behind Yeezy and Adidas' Biggest Era
All The Smoke · The Black Effect Podcast Network and iHeartPodcasts
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Show Notes
Jon Wexler is one of the most influential figures in 21st century sneaker culture. Matt and Stak linked up with him during NBA All-Star weekend in LA to break down his legendary run at Adidas, how he recruited Kanye away from Nike, and what it was like working with young Kobe and T-Mac. We also got into Steph Curry's sneaker free agency, Anthony Edwards' rise in the shoe game, and where fashion is headed. This one is straight free game from one of the sharpest minds the industry has ever seen.
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