Major League Baseball: Overbranded and Overhyped
All About Baseball with Byron Copley
Audio is streamed directly from the publisher (media.blubrry.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
I expect that the title of this podcast reveals my opinion of MLB’s current approach to partnering with corporations to raise revenue, awareness, and ROI. In my opinion, in-game advertising, that appears virtually everywhere in the course of a television broadcast, is a distraction to the play on the field. And, in the past, there was an organic connection between company sponsors and major-league teams. Now the arrangement seems stripped down to the contrived and transactional, no matter how much both sides deliver messaging to the contrary, couched in PR word salads.
Music: “Field Grass,” by Sergei Pavkin
email: [email protected]