The Science of Scaling - with Mark Roberge, Stage 2 Capital
AI to ROI (fka Metrics that Measure Up) · Ray Rike
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Show Notes
The Science of Scaling, was a session delivered by Mark Roberge at SaaS Metrics Palooza 23'. In this episode, Mark discusses a math centric approach to determine if Product-Market Fit has been achieved, when to scale GTM investment and how much to invest in growth.
Key concepts introduced include:
- How to use a mathematical formula to determine if Product-Market Fit is achieved (PET Metric)
- The leading indicators (unit economics) that inform increasing investment in customer acquisition
- North Star metrics used by leading B2B SaaS companies to measure Product-Market Fit
- The power and competitive advantage of capturing daily leading indicators to scale economics
If you prefer to watch the entire session and see the associated slides - the video can be seen at:
https://bit.ly/SaaSMetricsPaloozaMarkRoberge
If you are asking questions such as: 1) Have we reached product-market fit; 2) Should we invest more to scale customer acquisition; 3) How much and how quickly should we invest more capital to accelerate growth then this episode is a must listen!!!
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