Measuring Category Creation and Brand Awareness ROI - with Udi Ledergor, Gong Chief Marketing Officer
AI to ROI (fka Metrics that Measure Up) · Ray Rike
Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode, we are joined by Udi Ledergor, the Chief Marketing Officer at GONG responsible for first creating the Conversational Intelligence category and then again in creating the Revenue Intelligence category resulting in one of the fastest growing B2B SaaS companies in history.
In this episode, Udi highlights the evolving strategy and measurements for the Marketing organization at Gong along the growth journey to greater than $100M ARR and a $6B+ in company value!
Creating a category builds the overall Target Addressable Market (TAM) - creating a brand increases the percentage of the TAM the category leader captures. Gong's journey and Udi's role in building their success is a valuable lesson chalked full of great ideas, insights and experiences!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.