Integrating GTM in a PLG Company - with Shane Murphy-Reuter, President GTM Calendly
AI to ROI (fka Metrics that Measure Up) · Ray Rike
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Show Notes
Shane Murphy-Reuter, GTM President at Calendly, has been part of multiple B2B SaaS companies during their hypergrowth phase, including Webflow, ZoomInfo, and Intercom. He recently joined Calendly to integrate the Go-to-Market functions and continue to find new opportunities to increase growth and growth efficiency.
Shane is responsible for creating a more seamless customer experience across each stage of the Calendly customer journey. During today's episode, the discussion covers a wide variety of topics including:
- The Primary Role of the GTM Executive in a PLG Company
- The key inflection points in scaling a PLG company
- How to evolve a brand - from the buyer’s perspective
- How to build an integrated GTM team in a PLG company
One of the key aspects of this conversation is that we dive deep into how to leverage and apply B2C best practices in a B2B and PLG environment - at scale. Another key insight here is the importance of becoming a multi-product company and evolving the brand of a primarily self-service, single-product company.
If you are evaluating or recently transitioned to an integrated GTM organizational structure that begins and ends with the customer experience in a Product-Led Growth environment - this conversation is for you!!!
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