Has SaaS lost Go-to-Market Fit - with Jacco van der Kooji, founder and CEO Winning by Design
AI to ROI (fka Metrics that Measure Up) · Ray Rike
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Show Notes
Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.
During this episode of the Metrics that Measure Up podcast, our host Ray Rike covers a wide array of topics that essentially asks the question - "Has SaaS lost Go-to-Market Fit?" and if so "What to do about it". Topics covered include:
- Data that highlights the need to change Go-to-Market tactics in SaaS
- The concept and reality of the need to "Cut to Grow"
- The importance of Unit Economics
- Go-to-Market Fit - What is it?
- ScaleUp Fit - when is the right time
- GTM Efficiency Metrics that Matter more in 2024 and beyond
If you are responsible for the Go-to-Market functions in a B2B SaaS company, or as the CEO and CFO depend on the GTM functions to delivery efficient revenue growth, this conversation is a great listen!
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