Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value
AI to ROI (fka Metrics that Measure Up) · Ray Rike
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Show Notes
This episode of the “Metrics that Measure Up” Podcast features James D. Wilton, Author of Capturing Value - The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth and Managing Partner, Monevate
During our conversation we covered four primary topics with James:
- Actual Value versus Perceived Value - which matters most
- Price Metric Evaluation Criteria
- Innovative Monetization Strategies
- Measuring a Customer’s Willingness to Pay
If you are considering changing your existing pricing model and/or introducing new pricing for either an existing or new product - like a new AI module, this conversation is loaded with great ideas and insights into the different pricing models being used in the B2B SaaS industry!!!
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