B2B Marketing and AI trends with Sydney Sloan - Chief Marketing Officer at G2
AI to ROI (fka Metrics that Measure Up) · Ray Rike
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Show Notes
B2B Marketing and AI Trends are evolving rapidly in 2025, and who better to discuss those trends with than Sydney Sloan, Chief Marketing Officer at G2 - the leader in B2B Software reviews!
During today's episode we discuss a wide array of topics with Sydney including:
- Marketing Budget Allocation for B2B tech companies in 2025
- Peer reviews and their impact on B2B SaaS purchases
- The growth in AI - as measured by categories and vendors with G2 reviews
- The opportunity to exploit the power of AI for B2B Marketers
If you are in the B2B SaaS industry, a B2B SaaS Marketing executive or a B2B SaaS customer this episode has something for you!!!
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