Optimising for Google Gemini AI Overviews (James Dooley Interviews Brian Kato)
AI SEO & Business Automation Podcast
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Show Notes
James Dooley speaks with Brian Kato about optimising for Google Gemini AI overviews and the shift from traditional SEO to brand led AI visibility. Brian explains that fundamentals still matter because technical SEO remains the base layer, but third party validation, press releases, short form video and social signals now influence AI citations. They discuss owning the first two pages for brand queries, monitoring negative sentiment and preventing brand hijacking because AI models rely on external corroboration. The conversation highlights that websites are now bottom of funnel conversion points, so brand authority and reputation directly impact visibility and conversions.