EP185 The importance of repurposing content in a recession with Colleen O'Connell-Campbell
AI Literacy for Entrepreneurs · Northlight AI
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Show Notes
Welcome back to The 4am Report! Today host, Susan Diaz, is in conversation with Colleen O'Connell-Campbell, Wealth Advisor to entrepreneurs looking for a cash-rich exit. They're walking you through how to approach marketing during a recession.
Susan and Colleen focus on:
📝 The impact of a recession on Marketing Strategy and why you need to focus on profitability and cash flow
📝 The benefits of proactively making smart cuts to your budget during a recession
📝 The importance of niching down, to narrow your Target Market and focus deeply
📝 The benefits of a Content Audit and having a clear Content Inventory
📝 3 Ways to repurpose your content for greater engagement
For the full details on that and a lot more, 🎧 listen to the episode 🎧
If you'd like more information on the in-depth, half-day workshop to audit your content, you'll find it here 👉https://cp.digital/save-marketing-dollars/
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