EP183 Why your small business ABM strategy needs a content audit
AI Literacy for Entrepreneurs · Northlight AI
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Show Notes
If you're a brand that needs to economize in a recession, instead of double down, you want to start to thinking about the places where the maximum impact can be had. Both in efficiency and in dollars. Start by auditing the content that you have. Once you're committed to auditing, you need to follow through with a one-step-at-a-time attitude to use the gold you find in your content marketing attic.
So how can you take your marketing material, your sales efforts, and your business development, and roll it all into one, in an agile SMB? In a recession, don't be afraid to do less and just make the best of what you already have.
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