#71 - Use the Anchor Theory for an Explosion of Content with Susan Diaz and Will Lamont
AI Literacy for Entrepreneurs Β· Northlight AI
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Show Notes
Wake up world, it's time for the 4 AM Report! π«ππ«
Hard to believe we're looking ahead to 2021 already, because GURL, this has been one long, MOFO year!!! π€―π¦ π·πΊπΈπ€―
But here we are. Still tickin'. β° Today is all about the anchor theory of content marketing β and making your planning easy as π₯§π₯§π₯§!
How to take your anchor content and: Spin π that π thing π into π as many π things π as you π CAN!! π
Think of the four formats:
βΆ Written format
β· Audio format
βΈ Video format
βΉ And, the graphic or image format
And use them all to expand upon your anchor piece.
Before you know it, you'll be πββοΈ πββοΈ πββοΈ swimming πββοΈ πββοΈ πββοΈ in a river of content, creating SEO magic, and driving people back to your website!
#You'reAnExpert! π€£ Have a listen for tips and tricks. And here's to 2021! π₯πΎπ₯