#61 - Keeping the 'Over 50' Set Socially Connected with Charlene Nadalin

It's time for another edition of the 4AM Report, and today we talk about the real harm caused by extreme social isolation.

We know that some of you - juggling work, family, kids, 24/7 these past 6 months – might gnaw your right arm off for a little "social isolation." 😆🤣😆

But long-term social isolation – especially in an aging population – can have deleterious results.

✅ Cognitive decline and dementia.

✅ Depression.

✅ Increased risk of mortality.

And with a quarter of Canadian seniors living alone – that's not great news. 😢😢😢

When this week's guest began to worry about her own mom's dwindling network – she founded a tech company to help!

Today, Charlene Nadalin is President and CEO of Amintro Inc., an online social platform that promotes social inclusion. AND it's exclusively for adults 50+.

We are SO HERE for this! 🎉💫👏❤️ (*whispers* We're next, y'all!)

It's a fantastic interview, and with 75% of older adults actively online, it's a kick in the pants for marketers and the like, who often forget about an entire segment of the population.

Enjoy!!

About Charlene

Charlene Nadalin is an award-winning entrepreneur; business development expert; and marketing and sales strategist. As the President and CEO of Amintro Inc., Charlene founded a social impact enterprise focused on reducing social isolation and loneliness. Built on the foundation that friendship and knowledge can empower older adults to live better, healthier lives, Amintro is a free, easy-to-use web application that connects adults ages 50plus interested in making new friends and sharing experiences in person; and provides marketers with a dynamic and digital platform where they can engage directly with this growing consumer market.