#113 - Tactical crisis communication tips
AI Literacy for Entrepreneurs · Northlight AI
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Welcome to the 💫4 AM Report💫 where we're sharing the highlights from our Crisis Communications series to help you face some of the biggest crises of our time. So, if you don't know what you should be saying, or how to respond, here's our best tactical advice:
🚦Stop: Hit pause on your marketing lest something tone-deaf or tasteless goes out
🚦Drop: Drop all your current marketing plans and re-assess all your content.
🚦Roll: Once you've got a grip on what's happening and how you can contribute respectively, roll with it supportively (hint: get advice)
🚦Apologize: If you get things wrong, apologize (and we share what a good apology looks like).
Tune in for more!