AI for Revenue Leaders: The AI Hat Podcast

Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort? With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you learn from? Today, we’re joined by Molly Mahoney, the CEO of The AI Content Club and a renowned expert in leveraging AI for content creation. Molly will share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen significant improvements in their marketing efforts through AI-driven strategies. AI in Marketing: Unpacked host Mike Allton asked Molly Mahoney about: ✨ Revolutionizing Content Creation with AI: Discover how AI can transform and streamline the content creation process, leading to more efficient workflows and higher quality content. ✨ Real-World Success Stories: Learn from success stories where AI has significantly improved content marketing efforts, providing practical insights and inspiration for your strategies. ✨ Future Trends in AI Content Creation: Gain insights into future advancements in AI and how they will further shape the landscape of content creation and marketing. Learn more about Molly Mahoney Connect with Molly Mahoney on LinkedIn Resources & Brands mentioned in this episode The Prepared Performer The Content Club Choose Confidence The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT Zapier Magai Perplexity The Artificial Intelligence Show OpenAI’s SearchGPT LumaLab’s Dream Machine MidJourney Opus Descript CapCut SubMagic AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-content-transformations-and-triumphs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content? With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creators and marketers to produce high-quality visuals. Today, we’re joined by Corbett Drummey, a leading marketing professional from Lightricks, the company behind groundbreaking visual content creation apps like Videoleap and Photoleap. Corbett will share insights into how generative AI is reshaping visual content creation, the advantages it offers, and how you can harness these tools to elevate your marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Leveraging Generative AI: Learn how generative AI capabilities can revolutionize visual content creation and overcome common challenges faced by content creators. ✨ Innovative AI Tools: Discover the groundbreaking features of Lightricks' apps like Videoleap, Photoleap, and LTX Studio, and how they enhance content creation. ✨ Future Trends in AI and Content Creation: Gain insights into the future advancements in generative AI and how they might further transform the landscape of visual content creation and marketing. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Connect with Corbett Drummey on X Resources & Brands mentioned in this episode Lightricks LTX Studio PhotoLeap VideoLeap FaceTune Popular Pays AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-visual-content-generative-ai-in-action/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law? In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming commonplace for marketers and agencies. However, this innovative approach brings its own set of challenges and complexities, particularly around intellectual property and copyright law. How can marketers ensure they are compliant and protect their innovations? Today, we’re joined by Mitch Jackson, Senior Partner at Jackson & Wilson, Inc., and an expert in legal issues related to AI. With more than three decades of legal experience, he’s the seasoned professional you want in your corner. But Mitch’s expertise doesn’t stop at traditional civil litigation; he’s also adept at navigating the complex intersections of law, business, and technology. From everyday civil disputes to cutting-edge issues in AI, Web3, and the metaverse, Mitch transforms conflict into collaboration. Mitch will shed light on the intricacies of AI and copyright, offering essential insights and strategies that marketers and agencies need to know to stay on the right side of the law. AI in Marketing: Unpacked host Mike Allton asked Mitch Jackson about: ✨ Understanding AI and Copyright : Learn about the key differences between traditional content creation and AI-generated content from a legal perspective. ✨ Protecting AI Creations: Discover steps marketers can take to protect their AI-generated content and ensure compliance with intellectual property laws. ✨ Staying Ahead of Legal Changes: Gain insights into upcoming trends in IP law and practical advice for staying proactive and informed. Learn more about Mitch Jackson Connect with Mitch Jackson on LinkedIn Connect with Mitch Jackson on X Resources & Brands mentioned in this episode Jackson & Wilson Inc. MitchJackson.com Copyright Office Latest Updates on MitchJackson.com/CopyrightOffice Pete Salsich III The Screen Lawyer Podcast Perplexity Sora Magai Mid Journey The Artificial Intelligence Show AI in law: Revolutionizing Your Legal Practice with Innovative Strategies and Tools How AI Prompts Are Revolutionizing Copyright Law as the New Digital Paintbrush AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-and-copyright-what-marketers-need-to-know/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking to deepen relationships with your customers in an innovative way? With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging. Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the efficiencies AI brings to marketing, allowing brands to focus more on meaningful engagement. AI in Marketing: Unpacked host Mike Allton asked Susan Westwater about: ✨ Authentic Customer Connections with Voice AI: Learn how voice AI can create personal and engaging interactions that deepen customer relationships. ✨ Strategic Implementation of Voice AI: Discover practical steps and best practices for integrating voice AI into your marketing strategies effectively. ✨ Efficiency and Focus with AI: Understand how leveraging AI for routine tasks can free up resources to focus on high-impact, meaningful customer engagements. Learn more about Susan Westwater Connect with Susan Westwater on LinkedIn Connect with Susan Westwater on X Resources & Brands mentioned in this episode Pragmatic Digital, LLC AI Consumer Index NLP - Neuro-Linguistic Programming Wally Brill Scot Westwater Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement Paul Roetzer Mike Kaput Marketing AI Institute Colleen Fahey Larry Minsky Roger Kibbe Charles Spence Steve Keller AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-voice-ai-building-authentic-customer-connections/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today’s episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He’ll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement. AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about: ✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies. ✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content. ✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements. Learn more about Jeff Coyle Connect with Jeff Coyle on LinkedIn Connect with Jeff Coyle on X Resources & Brands mentioned in this episode MarketMuse Aki Balogh AI Edge Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Andy Crestodina and Orbit Media Pam Didner MadKudu MAICON Agorapulse Link Whisper Spencer Haws AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success. However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you. Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and lessons learned. AI in Marketing: Unpacked host Mike Allton asked Eva Dong about: ✨ Overcoming Challenges: Learn about common obstacles in AI adoption for marketing and how to overcome them. ✨ Real-world Success Stories: Discover inspiring case studies of businesses that have effectively leveraged AI in their marketing strategies. ✨ Best Practices: Gain insights into best practices and strategies for measuring success and ROI in AI marketing projects. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode McKinsey & Co Smart AI Marketing LinkedIn Newsletter Exploring AI in Marketing: Five Key Applications with Danchez Are We Investing Too Much in Marketing Technology? with Jim Williams, CMO at Uptempo Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/marketing-wins-effective-ai-adoption-case-studies/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling with how to actually apply AI to your day-to-day marketing tasks? You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you. Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five key applications of AI in marketing, sharing practical insights and examples that can help you elevate your marketing game. AI in Marketing: Unpacked host Mike Allton asked Danchez about: ✨ Five Key AI Applications: Learn about the five essential types of AI applications in marketing and their benefits. ✨ Practical Examples and Insights: Discover how to integrate these AI applications into your marketing strategies with real-world examples. ✨ Future Trends in AI Marketing: Gain insights into upcoming trends in AI marketing applications and how to prepare for them. Danchez's Five Applications of AI in Marketing: Marketing AI Co-Pilot Content Marketing and Distribution Hyper-personalization with AI Conversational AI Analytics, Reporting & Forecasting Learn more about Dan Sanchez Connect with Dan Sanchez on LinkedIn Connect with Dan Sanchez on X Resources & Brands mentioned in this episode AI-Driven Marketer Podcast MyShowrunner.com The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT Connect with Mike Allton on Threads LinkedIn Newsletter - AI in Marketing: Unpacked Active Podcasts About AI In Marketing You Need Today Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions w/ Katie Richman Partnering with AI Throughout the Partnership Journey w/ Katie Richman HighLevel ChatBit Agorapulse SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/exploring-ai-in-marketing-five-key-applications/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes. Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision. If you’re looking to deepen your understanding of AI prompting and achieve greater success with your AI projects, this episode is for you. Today, we're joined by Ashley Gross, an expert in teaching people how to build businesses using AI. Ashley will share her advanced techniques for AI prompting, including best practices, tips for chain prompting, and insights into building custom GPTs. With her extensive background and certifications in AI and data science, Ashley is well-equipped to guide us through these advanced strategies. AI in Marketing: Unpacked host Mike Allton asked Ashley Gross about: ✨ Mastering Chain Prompting: Learn what chain prompting is and how it can improve AI responses. ✨ Custom GPTs: Discover the process and benefits of building custom GPTs for specific business needs. ✨ Advanced Prompting Best Practices: Gain insights into best practices and advanced techniques for effective AI prompting. Learn more about Ashley Gross Connect with Ashley Gross on LinkedIn Resources & Brands mentioned in this episode The Prompt Community Let AI Help With Your Marketing Using These 5 Chain Prompts 50+ AI Prompts for Marketing Success Jasper Jessica Hreha Scott Brinker The MarTech Show episode on The Future of MarTech Landscape AI in Marketing: Are We Addressing Its Ethical Dilemmas? Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-prompting-advanced-techniques-for-success/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide? These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement. That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch. AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about: ✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content. ✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords. ✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools. Learn more about Kimberly Anderson-Mutch Connect with Kimberly Anderson-Mutch on LinkedIn Resources & Brands mentioned in this episode Textio Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina AI in Marketing: Are We Addressing Its Ethical Dilemmas? Active Podcasts About AI In Marketing You Need Today Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible. That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively? Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient. AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about: ✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation. ✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production. ✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation. Learn more about Jeff Sieh Connect with Jeff Sieh on LinkedIn Connect with Jeff Sieh on X AI Tools, Resources & Brands mentioned in this episode JeffSieh.com Jeff’s Course on Descript Jeff Sieh’s Toolbox Social Media News Live Guy Kawasaki’s podcast, Remarkable People Descript MidJourney Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer Magai Minvo Suno Claude ElevenLabs StreamYard Ecamm Riverside Agorapulse Ideogram.ai freeflo Mike Russell, Creator AI Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively. That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about: ✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech. ✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns. ✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success. Learn more about Christopher Carr Connect with Christopher Carr on LinkedIn Connect with Christopher Carr on X Resources & Brands mentioned in this episode Dynaimix AI and Farotech Paul Roetzer ChatGPT Gemini Claude Opus Microsoft Co-Pilot Perplexity Adobe Firefly Canva MidJourney DALL-E3 Meta.ai Leonardo AI Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn Adapt or Be Left Behind: AI’s Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field. Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges. How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind? To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics. In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation. AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about: ✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry. ✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples. ✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape. Learn more about Asavari Moon Connect with Asavari Moon on LinkedIn Resources & Brands mentioned in this episode Future Female Marketers Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn Copy.ai Jasper.ai Sephora: Beauty and the Bot Create Real Magic Campaign Heinz AI Campaign Jen AI Campaign AI in Marketing: Are We Addressing Its Ethical Dilemmas? Mitch Jackson AI in Marketing Course Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming. Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective. Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation. AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about: ✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies. ✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs. ✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives. Learn more about Christopher S. Penn Connect with Christopher S. Penn on LinkedIn Resources & Brands mentioned in this episode TrustInsights.ai Katie Robbert Google Vertex AI Studio TRIPS Framework The Unofficial LinkedIn Algorithm Guide for Marketers Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Rory Sutherland Ogilvy YT DLP Marcus Sheridan Tamsen Webster Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment. That's where generative AI steps in, offering a new way to invigorate and transform the creative process. Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies. AI in Marketing: Unpacked host Mike Allton asked Katie Richman about: ✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions. ✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes. ✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration. Learn more about Katie Richman Connect with Katie Richman on LinkedIn Connect with Katie Richman on Twitter Resources & Brands mentioned in this episode Loud Labs TechNormal, Katie's Blog NVIDIA Partnering with AI Throughout the Partnership Journey w/ Katie Richman The Game Is Changing: Generative AI in Marketing with Katie Richman Panel Discussion: Generative AI And Its Impact On Your Role In Marketing Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Agency Summit '24 Adapt or Be Left Behind: AI’s Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you wondering how the latest tech in AI is shaking up marketing? It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology? Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead. AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about: ✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns. ✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies. ✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements. Learn more about David Berkowitz Connect with David Berkowitz on LinkedIn Connect with David Berkowitz on X Resources & Brands mentioned in this episode AI Marketers Guild Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino Neuralift AI AI Needs Breaks Too! by KitKat Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases Magai Dan Sanchez, My Showrunner Katie Richman Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. That’s exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content’s impact through smart, AI-driven decisions. AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about: ✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness. ✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools. ✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively. Learn more about Andy Crestodina Connect with Andy Crestodina on LinkedIn Connect with Andy Crestodina on X Resources & Brands mentioned in this episode Orbit Media Studios, Inc. Magai Paul Roetzer Thinking, Fast and Slow, by Daniel Kahneman Jay Baer Ardath Albee LinkedIn Post on Commodity Content Agorapulse Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms. But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game? That's what Claudia Sandino is here to help us with. Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering. AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about: ✨ How to Craft Compelling Content for Social Media with AI - Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience. ✨ The Balance of AI and Authenticity - Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance. ✨ Tools & Tactics for Tomorrow’s AI-Driven Marketing Strategies - Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively. Learn more about Claudia Sandino Connect with Claudia Sandino on LinkedIn Connect with Claudia Sandino on Twitter Resources & Brands mentioned in this episode AI for Social Magai ChatGPT Meta.ai Gemini Canva HeyLevi by Ruheene Jaura The MarTech Show and Scott Brinker Andy Crestodina Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-creative-partner-transforming-social-media-engagement-with-claudia-sandino/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it. Key Points: ✨ Planning and defining objectives with AI considerations. ✨ Executing the campaign using AI tools for optimization and automation. ✨ Measuring success and iterating based on data-driven insights from AI. Key Tools or Resources Mentioned: ✨ Campaign Planner ✨ Magai SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AI in Marketing: Unpacked podcast, it’s the third of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to provide an overview of the essential AI tools that every marketer should be aware of or consider integrating into their strategies. Each tool and category of tool is one that we'll cover in far more detail in future episodes. Key Points: ✨ Planning and defining objectives with AI considerations. ✨ Executing the campaign using AI tools for optimization and automation. ✨ Measuring success and iterating based on data-driven insights from AI. SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/essential-ai-tools-and-technologies-for-marketers/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AI in Marketing: Unpacked podcast, it’s the second of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to talk about how AI technologies specifically enhance social media marketing strategies. Key Points: ✨ AI-powered tools for content creation, scheduling, and personalization. ✨ Using AI for audience targeting, segmentation, and engagement. ✨ Real-time analytics and adaptive learning algorithms for optimizing campaigns. SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/how-ai-is-transforming-social-media-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AI in Marketing: Unpacked podcast, it's the first of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to define AI and its role in modern marketing, discuss the evolution of AI in marketing, and point out why it’s critical for marketers to understand and leverage this technology. Key Points: ✨ Basic AI concepts relevant to marketing. ✨ Historical perspective on AI adoption in marketing. ✨ Current impact of AI on the marketing industry. SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/introduction-to-ai-in-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

"AI in Marketing: Unpacked" makes understanding AI simple for every marketer. Join Mike Allton as he explores how you can use AI to boost your social media and marketing results, with practical tips and clear explanations in each episode. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices