AI-Driven Marketer: Master Practical AI Marketing Skills

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Lee-Ann Scott to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical challenges of integrating LinkedIn with HighLevel, and the importance of scheduling deep thinking work. Tune in to grasp how AI can transform your marketing game and streamline your workflows.Timestamps:03:35 Automated LinkedIn outreach using conversational bots.09:03 Networking and podcast appearances offer valuable insights.11:37 AI clipping tools find almost perfect margins. Allows easy archiving, editing, and publishing.13:32 Editing, production, upload, distribution - simplified with AI.16:52 Successful show brings financial benefits, lacks video RSS.22:00 Edited content still sounds wonky with ums.25:57 Minimize software handoffs to reduce potential failures.28:45 Customize super prompts for specific industry use.32:39 AI will handle numerous steps in digital marketing.33:32 Podcasting needs marketers to drive traffic.38:23 Podcast production time reduced through automation.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.Timestamps:04:15 Exciting potential for DALL E and GPT-5.07:58 Exciting AI features to broaden daily usage.10:18 AI integration will become increasingly normal.15:24 AI mastery critical for job security in 2025.16:37 Mastering a popular skill with dedication and effort.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.Timestamps:05:49 Challenges and opportunities in marketing with AI.08:51 Revenue goal, lead gen, market problems, scale.12:26 AI tools can save time in writing.14:41 Creating staged photo of CEO fixing a bus.17:24 AI model, experimentation, use case framework, problem-solving.22:18 AIs as probability engines, crucial for future.24:29 Early adoption of AI gives competitive advantage.27:03 Train for AI to transform business operations.32:34 Hallucinations occur due to lack of information.33:56 Microsoft Copilot aims to revolutionize data access.37:22 AI needs specific and clear prompt guidance.40:47 Team dynamics influence idea generation and prioritization.45:17 Addicted to personal and educational YouTube content.47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

In this episode of AI-Driven Marketer, Dan Sanchez interviews Harrison Painter, who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing.Resources Mentioned: - ChatGPT: https://openai.com/chatgpt- Google Gemini: https://gemini.google.com/app- Midjourney: https://www.midjourney.com- DALL-E: https://openai.com/dall-e- Headliner: https://www.headliner.app- AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-businessTimestamps:05:30 Startup demands time, AI tools provided balance.06:38 AI success relies less on technical skills.10:40 Tech exhaustion from rapid technology changes and adoption.15:22 Avoid mistakes, research thoroughly, and improve credibility.17:58 Developing multiple chatbots to enhance factual debate.20:37 Small businesses can create synthetic content using Oodio.25:37 Finding the best, cost-effective solutions is essential.27:01 Platform with multiple chat agents, time saver.30:43 Headliner program quickly creates vertical videos from podcasts.36:02 Value emotional intelligence over technical assessments, questioning.39:21 New tech can be instantly useful or gimmicky.42:42 Indiana Wesleyan developing world-class AI training platform.43:56 Testimonials about AI tech, impactful on non-technical.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. Timestamps:00:00 Quick demo of simple AI chat function.05:43 Be specific for precise feedback from AI.06:25 Record, transcribe, and edit audio easily with OpenAI.

In this episode of AI-Driven Marketer, Dan Sanchez talks to Mark Fidelman, host of the AI Marketing podcast, about his three-year journey into AI in marketing, and the transformative potential of AI tools like ChatGPT and Claude Opus for marketers. They delve into the groundbreaking advancements of AI technologies such as Synthesia by OpenAI, and explore how AI is rapidly changing content creation, customer service, and personalized marketing. Mark also shares practical insights on overcoming resistance to AI adoption within organizations and leveraging existing data for dynamic, personalized user experiences. Timestamps:03:11 Doubtful about video editing with AI prompts.09:16 Podcast used to learn about blockchain and AI.09:46 Using AI to build wealth, differentiate platform.15:13 Leveraging AI for marketing and outreach strategies.16:54 Custom email outreach for influencers yields 80% response.21:03 Privacy concerns overlooked, data obtained non-consensually.25:05 CTOs need to be marketer friendly, AI.27:03 Marketing departments must lead in implementing AI.30:23 Carefully consider use case before proceeding.35:10 Future trends: Solopreneur unicorns vs. automated tasks.38:07 Using AI for CMO activities with Sora.39:02 Architecting processes for AI is key.42:25 Primary focus shifted from Twitter to LinkedIn.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the fascinating world of AI-driven marketing, exploring the five distinct types that are revolutionizing the field. He breaks down the central role of the internal copilot, the power of content production and distribution, the untapped potential of hyper personalization, the efficiencies of multichannel chatbots, and the forthcoming impact of automated analysis. With practical examples and future predictions, this episode is a must-listen for marketers eager to harness the full potential of AI. Tune in to discover actionable insights that can transform how you approach marketing in the AI era.Timestamps:00:00 AI in marketing: 5 types, internal Copilot.05:16 Hyper personalization in marketing creates better connection.06:55 AI agents manage chatbots, handle SMS conversations.10:35 Hyper personalization, chatbots, automated analysis, feedback, AI. Seek input on AI in marketing.

In this episode of AI-Driven Marketer, Dan Sanchez interviews Gen Furukawa, Founder of SuperMarketers, about leveraging AI to become a super marketer. They dive into building an AI-enhanced marketing stack, covering essential AI tools, content repurposing, data analysis, and more. Gen shares his journey, insights, and practical tips to help marketers do more with less. Whether you’re looking to streamline your marketing efforts or learn how to implement AI effectively, this episode has valuable takeaways for you.Timestamps• 03:38 Gen discusses his background in SaaS marketing and the inception of SuperMarketers.• 06:53 Leveraging AI tools for small marketing teams to compete with larger organizations.• 10:46 The impact of AI on content production and repurposing.• 18:14 Predictions on AI’s future in marketing and potential job automation.• 24:29 Practical applications of AI in data analysis and insights for marketers.• 34:12 Essential AI tools Gen uses regularly and their benefits for marketing efficiency.

In this episode of AI-Driven Marketer, Dan Sanchez demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student.Find the course at: https://aidrivenmarketer.com/courseMy CRM/marketing platform: https://aidrivenmarketer.com/toolkit-marketing

In this episode of AI-Driven Marketer, Dan Sanchez is joined by Jim Laurain, an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like ecommerce and fintech. Jim also shares insights into overcoming the challenges in data aggregation and the future potential of AI-driven targeting in creating more effective and efficient marketing campaigns.Timestamps:00:00 Personalized music and video creation using AI.03:42 Basic steps in learning AI, personalization through AI.06:53 AI personalization tailors product offers to users.11:56 Identify reasons for app use, personalize interaction.14:35 Quality of sample matters more than statistical significance.18:37 Ecommerce: popularity doesn't always equal conversions. Personalize.20:00 Customization needs parameters to avoid chaos. Similarity is crucial for user experience.22:52 Customize messages, build content library, timing.29:07 Creating products through data science, initially unnoticed.29:53 Advancing technology creates need for education.33:59 Understanding customer behavior drives effective marketing tactics.36:23 Seeking specific items at Lowe's can be frustrating.40:34 Email automation saves time and simplifies decisions.42:50 Zencastr's clipping tool simplifies clip sharing.46:53 Use AI to engage users with injuries.51:05 Identify churning early; data science will prevail.52:38 Twitter data potential, AI Grok's real-time insights.55:54 Discussing growth, personalization, and tech at MAU conference.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes. Timestamps:05:27 Assess your job, automate tasks, teach AI.09:25 Custom GPT co-developed, free instructions, 2.0 preview.10:13 Using AI for podcast production and management.13:46 Color coded knowledge document tracking, template conformity.18:29 Create, automate, and accelerate content creation processes.20:09 Customize GPT prompts, leverage AI for marketing.

In this episode of AI-Driven Marketer, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their content creation strategies using AI. Whether you're a novice eager to experiment or a seasoned professional looking to optimize your workflow, this episode will provide invaluable insights into the practical applications of AI in marketing.Resources Mentioned: Pod To Post Instructions Notion Doc: https://danchez.notion.site/Pod-To-Post-Builder-e3af3a0517b746db91644d0d7cb1aad8?pvs=25Timestamps:00:00 Save time and improve quality using AI.04:01 Concise automation of GPT prompts, payment required.09:11 Free GPT called Pod 2 Post Builder.12:20 Find 5 podcast ideas, select best, organize.15:23 Do not share proprietary instructions to anyone.16:18 Explore, edit, and improve custom GPT area.20:41 Test and adjust custom GPT for conciseness.23:20 Leverage custom GPT for quick, efficient tasks.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed insights and step-by-step guides. Tune in to dramatically upgrade your AI skills and learn to manipulate AI prompts for peak performance.Timestamps:00:00 Condense episode content into concrete LinkedIn posts.03:35 Implement chain prompts for efficient podcast preproduction.06:52 Avoid adding new points; refer to transcript.10:55 Breaking up tasks delivers better results: chain prompting.

In this episode of AI-Driven Marketer, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics. Expect a nuanced conversation about AI's role in job displacement, the necessity of human creativity, and the integration of AI into marketing strategies. Tune in to refine your understanding of AI’s potential impact in the marketing sector and beyond.Timestamps:00:00 Discussion on timing of enterprise AI adoption.06:14 Early adoption crucial for competitive advantage, risky.07:08 AI, digital natives and evolving computer interfaces.12:58 Seeking Chat GPT solution for homeschool challenges.15:03 Education system reinforces gender stereotypes, impacts mindset.19:25 AI automates ticket summaries, aids in decision-making.21:23 Writer struggles with AI-generated content limitations.25:22 Early journey in conversation, content strategy essentials.29:38 Embracing AI technology but still values humanity.30:17 15 years of experience surpasses robot efficiency.36:19 New grads meeting, AI-based onboarding, content suggestions.38:30 Evaluating time investment for process efficiency.43:23 Humans may no longer be needed for work.44:15 Mind wandering, creativity, rethinking value of work.47:18 Humans struggle to work themselves out of job.

In this episode of AI-Driven Marketer, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts.Timestamps: 00:00 Sanchez shares AI journey and fundamentals mastery.03:41 AI repurposes content effectively through templates and examples.07:11 Simplified instructions for expert sales coaching.10:19 Improving LinkedIn post chain, stay tuned.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super prompts that will transform your AI from a basic assistant into a powerhouse tool. This is your starting line for better AI execution, so don't miss out!Resources Mentioned: Element451 AI Cheat Sheet: https://element451.com/blog/chatgpt-cheatsheetTimestamps:00:00 Repetition of fundamentals leads to higher skills.05:40 Large language models use complex word relationships.08:31 Utilize AI to enhance social media content.11:02 Key strategies for achieving outstanding results outlined.13:42 Providing specific content for LinkedIn blog post.19:29 Instructions: Write in short, attention-grabbing style.21:32 Experiment with prompts, learn from failures, improve.

In this episode of the AI-Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies foresee and navigate the future. Tune in to discover how AI can enhance your strategic foresight and help your business adapt to rapidly changing market conditions.Episode Timestamps: 00:14 - Introduction to Saar Ben-Attar and the collaboration on a custom GPT for scenario planning. 00:23 - Saar discusses the inception of his approach to future scenario planning. 02:31 - Exploring the universal need for strategic foresight across different cultures and eras. 04:01 - The shift from traditional scenario planning to real-time, AI-enhanced methodologies. 06:31 - The importance of strategic planning in marketing and its impact on business operations. 08:39 - How AI tools facilitate a continuous and adaptive strategic planning process. 13:12 - Discussing the creative aspect of using AI in generating future scenarios. 17:18 - When Saar realized AI could significantly expedite the scenario planning process. 22:18 - The practical implementation of AI in enhancing existing business methodologies. 28:33 - The role of marketing and innovation in business as discussed by Peter Drucker. 32:47 - The evolving relationship between AI applications and business strategy. 38:33 - How pioneering in AI and thought leadership can influence industry standards. 41:57 - Future potential of AI in evaluating and sizing market opportunities. 46:50 - Closing thoughts and the future of AI in strategic applications.

In this episode of the AI-Driven Marketer, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in to unlock the potential of AI in your branding and design efforts.Timestamps:00:00 AI helps improve design skills, aiding speed.03:35 Logo influenced by pine tree and badges.06:44 Turning raster images into vector graphics in Illustrator.10:16 Master design skills for faster, better results.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For insights on upscaling your sales and marketing skills in an AI-centric world and predictions on how AI could usher in the era of the solopreneur unicorn, make sure to tune into this thought-provoking conversation.Timestamps:05:41 Marketers must differentiate demand creation, demand capture.08:16 Spot on: demand capture is key for companies.11:56 Generative AI extracts signals from unstructured data.15:18 AI sales assistant autonomously performs signal-based prospecting.18:04 Commercial beta testing for generative AI in sales.20:35 LinkedIn post distinguishes prompting and prompt engineering.24:52 New jobs will require engineering and AI.29:02 Anticipating disruption from SAS in podcast industry.33:47 Cheap capital can lead to market inefficiency.35:07 Marketing evolving to focus on demand creation.40:15 Evangelize the problem: addressing overpromised intent data.43:06 Authenticity and self-awareness key in marketing.47:22 Direct advice for marketers in changing climate.50:02 Efficiency in engineering process for marketing operations.52:20 AI and marketing focus on content creation.54:33 Moving work up the value stack with AI.57:37 Thanks for joining the podcast conversation, Andre.

In this episode of the AI-Driven Marketer, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.Timestamps:00:00 Frustration led to creating AI marketer guide.04:00 Hidden Figures movie sets the tone.08:47 Helping craft custom GPTs, AI, podcast marketing.10:29 Excited to hone skills and publish book.

In this episode of the AI-Driven Marketer, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content creation, this episode offers a wealth of knowledge for entrepreneurs and marketers ready to harness AI's potential. Tune in to demystify AI's transformative power and discover how to stay ahead in the ever-changing skies of digital marketing.Timestamps:00:00 AI news show may change its name.05:50 Content marketing agency owner discusses writing vs. video.07:35 Learning about AI through fast trial and error.10:11 Use AI to automate repetitive tasks for efficiency.12:42 Using LinkedIn data for my own content.17:13 AI can streamline creating a lot of content.22:04 Blog posts for SEO are essential tasks.25:42 Founders often act intuitively without realizing it.28:59 Creative scenarios for future, automated by AI.31:34 "Seeked marketing automation process, found guru executive."33:36 Analyze, optimize, standardize, mechanize for work improvement.38:08 Automatically enhance voices and match lip movements.39:31 AI voice lacks human-like pauses and inflections.45:19 Marketing work often involves discussing AI applications.48:04 Workers need to adapt to AI technology.49:49 Book identifies 3 distinct personas within individuals.

In this episode of the AI-Driven Marketer, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates. Timestamps:00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.05:26 Leaders consider ownership and impact across departments.08:44 Organizations exploring AI for managing knowledge.11:52 Executives use KPIs to leverage AI experimentation.15:59 Marketing leader's need to collaborate for success.17:13 Discussion on hiring AI technologist and implications.21:10 AI replacing roles without hands-on experience.26:44 Differentiating intelligent automation from human-like AI.29:04 Maximizing potential and responsibility in leadership moments.30:55 Leveraging data is key for strategic choices.34:05 Lead marketing efforts, involve others for success.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s inception and its response to the podcasting industry’s resurgence. This episode is a treasure trove of insights for marketers eager to employ AI in enhancing audio quality, transcription accuracy, and overall content efficiency. Tune in to unravel how podcasting can evolve from a desire into a streamlined, accessible reality.Timestamps:00:00 Zencastr born from failed music collaboration platform.04:32 Coding project started in 2014, faced challenges.06:50 Zencast began in niche market, then boomed.10:46 Experienced team member emphasizes importance of data.15:22 Podcasting evolving, aims for simplicity and accessibility.17:25 Focusing on tech to stay competitive and grow.20:43 Create and share content efficiently with AI.22:45 Producers set up, writers listen and edit.28:28 Create multiple podcast episodes to engage customers.32:15 Expanding podcast content, seeking to overcome barriers.36:08 Valuable tool for interviewing with thoughtful questions.37:07 AI potential in content creation and follow-ups.42:03 Building relationships through meaningful conversations leads to success.44:50 Friend made 10-hour sound machine, went viral.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!Timestamps:00:00 AI's impact on marketing discussed with expert.08:44 Maximize marketing success by rethinking daily efforts.14:40 Setting goals and documenting the journey's importance.18:07 Sam Altman discusses the future of AI.22:16 Prepare for future AI by collecting relevant data.27:26 Rumors of Apple and Google discussing Gemini.31:29 AI needs visionary leaders to succeed.38:02 5G and AI will drive future marketing.46:22 Sales discipline and networking crucial for success.48:20 Effective selling and marketing is relationship building.55:48 Teach AI to take baby steps for success.59:29 Providing AI with context and templates for guidance.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.Resources Mentioned: Zapier: https://zapier.com Trello: https://trello.com Perplexity AI: https://www.perplexity.ai/ Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/Timestamps:00:00 AI as a 24/7 intern in marketing.06:05 AI vs. human expertise in content creation.08:32 AI can generate content for niche markets.11:03 For core niches, use subject matter experts.16:43 ChatGPT simplifies research process, summarizes top articles.17:24 AI reads and interprets intent based on keywords.20:59 AI supports admin tasks, aids research and notifications.25:53 AI, multistep processes, collaboration, industry, overestimation27:11 Custom GPT drastically cuts down processing time.33:08 Consider adopting AI, start experimenting, automate tasks.36:44 Advancement and growth are essential for success.38:17 Best to find me on LinkedIn. Also Twitter and newsletter.

In this episode of the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.Timestamps:00:00 Studying past markets reveals insights into crypto.05:46 AI extends burn rate, making startups sustainable.07:16 Market crash will lead to company acquisitions.10:53 Continued innovation in marketing, with focus on AI.15:38 Pat Flynn was a self-proclaimed crash test dummy.16:34 30 30 30 plan for thought leadership19:49 AI automations agency facilitates small business consultancy.23:42 Decline in authenticity raises value of trust.27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.30:33 Tech companies shifting roles to integrate AI.32:32 Future marketers need technology skills and strategy.38:05 How can AI build better customer relationships?41:48 Uncertain future, acceleration, small players leading innovation.43:18 In AI world, live content is crucial.47:14 Future podcast episode on AI sources and marketing.

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.Resources Mentioned: Life Focus: https://fullfocusstore.com/pages/lifefocus/ Close Strong: https://closestrong.com Timestamps:00:00 AI marketer journey with first custom GPT.03:28 Life coach became a useful copilot tool.07:13 Get a GPT copilot for professional input.

In this episode of the AI-Driven Marketer, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing. Timestamps:00:00 AI in the sky: exploring AI's impact.05:36 CEO should lead company-wide AI implementation.08:38 AI transformation in marketing leads whole organization.11:37 Building custom GPT, feeling similar to marketing ops.13:35 Marketing professionals need to study AI integration.17:01 AI's impact on content and book relevance.21:54 Struggling to soundproof a studio, book disappointment.23:32 Desire to use AI to enhance content.28:57 Podcast to book, adapting to AI changes.31:03 Potential danger in creating a book unnecessarily.37:18 People prefer authentic communication over polished content.40:07 Developing consistent, unique brand personality for success.41:37 YouTube thumbnails must feature logo and face.44:40 Seeking feedback on potential recurring segment format.

In this episode of the AI-Driven Marketer, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of users, will shed light on the real-world challenges and triumphs of AI-enhanced marketing.Resources Mentioned: Typeform: https://www.typeform.com  Hotjar: https://www.hotjar.com  Iterate: https://iteratehq.com Fireflies: https://fireflies.ai Zapier: https://zapier.com Coda: https://coda.io Notion: https://www.notion.so HubSpot: https://www.hubspot.com Knownwell: https://knownwell.com/ Dovetail: https://dovetailapp.com Cast Magic: https://castmagic.io Marc Thomas's course 'Positive Human': https://positivehuman.coTimestamps:00:00 Managing diverse customer insights poses common challenge.04:09 Work tools centralized in Google Drive and Slack.07:10 Google Drive makes files easy to find.11:13 Using AI to improve customer research summary.13:18 AI excels at tasks, improves efficiency massively.16:40 Update spreadsheet, create record, store in folder.21:43 Semi-manual research, active and always ongoing. Weekly reports.26:19 Cite title, check accuracy, interpret data, debate.27:51 AI: Improving collaboration and customer research.31:04 Technological improvements to gather and apply data.36:07 Summary: Summarizing small text chunks improves quality.38:35 Data overload, need concise summaries for improvement.

In this episode of the AI-Driven Marketer, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom GPTs and delve into the world of AI-driven marketing, this episode is a must-listen.Timestamps:00:00 Desire to master AI for marketing transformation.03:48 Author reflects on past experiences with naming.07:59 Live segment beta testing, naming AI show.10:39 Identifying idioms in rhymes generates lengthy lists.14:23 Effective method for custom GPT: specialize and simplify.16:08 Highly specific step-by-step instructions for an intern.20:22 Refining process, iterations to reach desired outcome.23:58 Creating custom GPTs can automate many processes.

In this episode of the AI-Driven Marketer, Dan Sanchez interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications. Timestamps:00:00 Tool for sharing AI content with control.05:25 Producing podcast content was time-consuming and tedious.06:35 Cast Magic enables rapid podcast turnaround times.12:24 Podcasting use case, customized prompts for calls.13:38 Efficient content creation saved time for writers.16:50 Early movers on app; competitors duplicating, falling behind.21:15 Recording highlighted underutilization of magic chat, overuse of modify button and AI input.23:18 Chat GPT executes deep, diverse prompts effortlessly.27:02 Automating research and content repurposing for outreach.30:16 Content generates questions, aiding engagement and branding.36:12 Leveraging content for inspiration and time management.37:31 Expanding customer-only slack to public soon. Workshop offered.

In this episode of the AI-Driven Marketer, Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasizing the importance of embracing this technological shift while acknowledging its potential challenges. Throughout the episode, Dan encourages listeners to adopt a growth mindset and become active learners in the evolving landscape of AI, positioning themselves to lead the way in this new era. Join us as we dive into the uncharted territory of AI and discover what it means for marketers today.Timestamps: 00:00 AI's impact on marketing and future implications.03:43 Three-way split on AI: exciting, terrifying, uncertain.09:37 Blockchain and cryptocurrency may become important.12:22 Take action, learn, be ahead in AI.14:36 Prepare for AI's impact on truth and misinformation.

In this episode of the AI-Driven Marketer, Dan Sanchez delves into the intriguing intersection of AI and music with Dr. Maya Ackerman, CEO and co-founder of WaveAI. They explore how AI is not just infiltrating every aspect of our lives but is also revolutionizing the music industry by transforming the songwriting process. From foundational machine learning to computational creativity, Dr. Ackerman shares her journey from academia to entrepreneurship, highlighting how her personal experiences and challenges in songwriting led to the creation of WaveAI's groundbreaking tools, LyricStudio and MelodyStudio. Discover how these AI-driven platforms empower musicians, enabling them to create music more efficiently and expressively. This conversation sheds light on the ethical considerations, the future of AI in music, and the balance between technology and human creativity.Episode Timestamps:00:00 - Introduction to the transformative role of AI in music with Dr. Maya Ackerman.01:01 - Dr. Ackerman's journey from academic research to pioneering AI in music.04:32 - Understanding how LyricStudio and MelodyStudio work and their unique approach to aiding musicians.06:22 - The non-invasive, artist-centric design philosophy behind WaveAI's products.08:05 - The training processes and creative foundation of WaveAI's AI models.10:18 - The role of 'hallucinations' or creative freedom in AI's music composition.13:20 - Addressing the challenges and limitations musicians face with AI.17:22 - Success stories and the transformative impact of WaveAI's tools on musicians.19:57 - Advice for musicians skeptical about integrating AI into their workflow.22:12 - How to get started with WaveAI's tools, and the accessibility of LyricStudio and MelodyStudio.

In this episode of the AI-Driven Marketer, Dan Sanchez shares his journey of mastering AI and his recent exploration into building custom GPTs. He discusses the process of creating a personal AI writer based on his own writing style using LinkedIn posts. He takes you through the steps of exporting data, generating an outline, and creating a writing style guide for the AI. Join us to learn how you can train your own AI to write like you and accelerate your workflow. Don't miss out on this step-by-step guide to building your personal AI writer in this Behind the Bot series.Shownote Links: The writing style prompt mentioned in the episode can be found here: https://aimircoskills.com/episode/personal-writer-botTimestamps:00:00 Creating different types of custom GPTs for various uses.04:44 Custom GPT trained without comment and like data.07:44 Outline writing instructions for custom GPT style.10:56 Export data, create style guide, generate outline.

In this episode of the AI-Driven Marketer, Dan Sanchez talks with Ryan Paul Gibson about the groundbreaking concept of 'Living Buyer Personas' through the integration of AI with Slack and Teams. Ryan shares his journey from the inception of this idea to its execution, explaining the technicalities, challenges, and immense potential of using AI to access and utilize deep buyer persona information instantly. Discover how this innovative approach can transform your marketing and sales strategies by making detailed customer insights readily accessible in your daily workflow.Episode Timestamps: 00:00 - Introduction to Ryan Paul Gibson and the concept of 'Living Buyer Personas' 01:20 - How 'Living Buyer Personas' originated and the motivation behind them 05:00 - The technical integration of AI with Slack/Teams for real-time data queries 10:57 - Practical applications and real-world use cases of 'Living Buyer Personas' 17:29 - Discussing the dynamic and static nature of data within AI integrations 23:53 - Future visions for AI integrations and enhancing workflow efficiency 27:09 - The importance of creating actionable and enriched buyer personas 33:07 - Comparing custom GPTs: Narrow vs. broad applications in marketing 37:26 - The potential for marketers to leverage 'Living Buyer Personas' 41:26 - Closing thoughts and where to learn more about Ryan's work

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Bart Caylor, a forward-thinker in the realm of marketing, to dive into the practical applications of AI in enhancing marketing visuals. Bart shares his journey and insights into utilizing AI for creating more dynamic and engaging photography, video, and design. From automating design processes to generating hyper-realistic visuals, Bart unveils how AI tools are transforming the marketing landscape, making it accessible for marketers to produce high-quality content efficiently. Join us as we explore the future of visual marketing, driven by AI innovation.Episode Timestamps:00:00 - Introduction to the episode and Bart Caylor01:08 - Bart's journey into AI and visual content creation03:55 - Practical uses of AI in marketing visuals08:16 - Insights into mid-journey and AI tools for visuals12:19 - Ethical considerations and authenticity in AI-generated content15:32 - The evolution of AI in creating marketing visuals19:33 - Bart's recommendations for marketers exploring AI23:43 - Closing remarks and where to learn more from Bart

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Courtney Baker, CMO at Knownwell, in a dynamic discussion about leading marketing teams in the age of AI. They delve into how AI is reshaping marketing roles, strategies, and team dynamics. From experimenting with AI in small teams to preparing larger teams for AI integration, they cover the multifaceted impact of AI on marketing leadership. Listen as they explore practical ways AI can enhance marketing strategies and team productivity, reflecting on the evolving landscape of AI in marketing.Links Mentioned:  Knownwell's website (https://knownwell.com) Knownwell's AI Know How podcast (https://knownwell.com/podcast/) Courtney Baker's LinkedIn profile (https://www.linkedin.com/in/courtney-baker-0b569b33/) Knownwell's beta waitlist. For those interested in their intelligent enterprise operating system (https://knownwell.com/join-the-knownwell-cq-waitlist/) Knownwell's free assessment tool (https://knownwell.com/assessment)Episode Timestamps:00:42 - Courtney's perspective on AI's influence in her marketing role. 02:45 - Training and leveling up marketing teams in AI. 04:01 - The agility of small teams in adopting AI technologies. 05:58 - The concept of turning a small team into a powerhouse with AI. 07:11 - Recruiting talent in the age of AI. 09:15 - Fostering a learning mindset and embracing AI in marketing. 13:03 - Utilizing AI as a strategic tool in marketing operations. 19:22 - Encouraging a growth mindset in teams facing AI integration. 22:33 - The future of AI in operational and strategic roles in marketing. 27:12 - AI as a co-thinking partner in strategy formulation. 30:18 - Focusing areas for marketing leaders in the next six months. 33:27 - Courtney Baker's insights on Knownwell and AI in client retention.

In this episode of the AI-Driven Marketer, Dan Sanchez explores the innovative application of AI in graphic design, particularly for creating engaging YouTube thumbnails and podcast cover images. Dan shares insights from his experience as a graphic designer and how AI tools like Midjourney have revolutionized his creative process. Learn about the transformative power of AI in enhancing visual content, making design more efficient and impactful. This episode is a must-listen for marketers, content creators, and anyone interested in leveraging AI for graphic design.

In this episode of the AI-Driven Marketer, Dan Sanchez talked to Jakub (Kuba) Grajcar, the Content Marketing Manager at ZenPilot, for a conversation about repurposing podcast content. Kuba brings his unique insights into the world of AI, sharing his journey into content marketing as a writer and his current role at ZenPilot. Danchez, our host, dives into the nuances of AI in marketing, discussing how these technologies are reshaping the landscape. Whether you're a seasoned marketer or just starting to explore the potential of AI, this episode is packed with valuable lessons and tips to help you leverage the power of AI in your marketing strategies. Join us for an engaging session filled with expert insights and practical advice!Timestamps:00:29.42 - Introduction to Jakub Grajcar's Journey into Content Marketing03:12.97 - Discussion on AI's Role in Small Teams06:23.73 - Exploring Different AI Tools for Content Creation14:58.94 - Key Benefits of Transforming Podcasts into Blog Content24:22.94 - Crafting Blog Posts from Podcasts: The Process33:18.48 - Preserving the Essence and Tone in AI-Transformed Content39:04.27 - Advice for Newcomers in AI-Driven Content Creation

Welcome to AI-Driven Marketer, in this episode I take you on a deep dive into the world of custom GPTs (Generative Pre-trained Transformers). I've been passionately working on various AI projects, and I'm thrilled to give you a glimpse over my shoulder to see what's been brewing in my AI lab.Timestamps:03:15 - Personal Brand Builder: I'm developing a GPT-based course to help with personal branding. This tool includes interactive steps and video links for an in-depth understanding.06:30 - CoPilot: I've created a personal business mentor and life coach GPT. This tool is customized with my personal information to provide tailored advice and guidance.10:20 - HOA Helper: This AI tool helps me interpret and reference HOA charters and CCRs, acting almost like a legal guide.13:45 - Dan's Writer: I trained a custom GPT on my LinkedIn posts and writing style. It's fantastic for creating content that matches my voice and tone.17:10 - Close Mode Newsletter Builder: I'm automating the newsletter creation process. It's still a work in progress and is currently being used for a client.20:55 - SEO Article Planner: This tool is for analyzing keywords and planning SEO-focused articles. It helps determine search intent and suggests unique content angles.24:40 - SoundPlan: I developed a GPT for crafting podcast strategies. It assists in researching topics and audiences, plus generating content ideas.28:25 - MyShowrunner: This is a comprehensive tool I use for podcast preparation. It does guest research, suggests interview angles, and helps generate episode titles.32:50 - NameFrame: I created this GPT for generating creative names for podcasts, products, companies, and more, based on a streamlined naming strategy.36:10 - ByteBot: This is an experimental project where I'm creating a social media persona that generates engaging and humorous content.39:35 - Thumbnail Maker: I'm working on a tool for creating appealing thumbnails for podcasts. I'm finding that Dall E 3 isn't quite ready though. 

Welcome to AI-Driven Marketer, in this episode our host Dan Sanchez delves into a fascinating conversation with Anne Murphy, a fundraising consultant specializing in AI for the nonprofit sector. Together, they explore crucial but often overlooked topics such as change management, upskilling, and the impact of AI on nonprofit marketing. Anne shares her expertise in using AI to create personalized thank-you notes for fundraising, and they discuss responsible AI frameworks, the challenges nonprofits face in digital marketing, and the potential for custom GPTs to revolutionize communication in the nonprofit sector. They also touch on the importance of building a community for sharing AI resources and skill development. So, whether you're a nonprofit professional or a marketer who wants to explore the power of AI, this episode has invaluable insights and practical tips for you. Join us as we uncover the hidden potential of AI micro skills with Anne Murphy.Timestamps:00:00 Nonprofit sector faces challenges amid changing behavior.05:52 Nonprofits need better marketing for donor retention.06:57 Responsible AI framework for fundraising ensures security.10:00 Stakeholder trust can be built or squandered.16:02 Helped thousands create practical, impactful GPTs.17:53 Teaching workshops, achieving goals, donating, winning raffle.20:13 GPT serves as personal development coach.24:06 Generate personalized thank you notes for donors.28:21 Importance of change management and upskilling emphasized.32:21 Recommendations for configuring GPT with knowledge base.33:34 Coach people to include email in GPTs.39:14 Recommendations for AI thought leaders and community.40:17 Engage proactively, don't wait for opportunities.

Welcome to AI-Driven Marketer, in this insightful interview, host Dan Sanchez sits down with Parthi Loganathan to dive into the world of AI in marketing. Parthi is the man behind Letterdrop, a tool that leverages AI to automate content creation and distribution for B2B companies. Throughout the conversation, they explore the ways in which AI is revolutionizing marketing automation, particularly in content creation and SEO. They also discuss the importance of understanding the limitations of AI and maintaining a focus on customer needs and authentic content. Tune in to gain valuable insights on leveraging AI for marketing and learn about the future of AI in the industry. Whether you're a seasoned marketer or new to the field, this episode will provide key takeaways to enhance your marketing strategy.Timestamps:00:00 Content marketing and AI fill marketing automation gaps.04:18 Automating sales analysis with generative AI software.06:49 AI analyzes content to optimize buyer trust.12:13 Using AI to bulk write podcast articles.13:55 AI excels at SEO analysis and content creation.16:26 Enable sales team to become social sellers.19:49 Marketers need customer focus, AI tools essential.23:18 Marketers need to stand out with expertise.26:04 Thank you for signing up for letter drop.

Welcome to the Ai Microskills podcast, where we uncover the latest trends and strategies for integrating AI into marketing operations. In this episode, host Dan Sanchez is joined by guest Andrew Bolis to delve into the growing role of AI in marketing and the practical use of AI tools for business success. They discuss the challenges and opportunities presented by AI in marketing operations and share insights on leveraging AI content creation tools, building a personal brand on LinkedIn, and automating business processes with custom GPTs. Join us as we explore how marketers can embrace AI to stay competitive and achieve their goals in the evolving landscape of digital marketing.Timestamps:00:00 Intro to attention podcast with Dan Sanchez.03:45 Found success on LinkedIn with CEO's help.09:05 Networking for building relationships and business success.12:50 LinkedIn viral content and AI relevance.15:42 AI content can be like junk food.19:37 Discovering custom GPTs streamlines business processes efficiently.21:16 AI tools improve processes for mid-sized companies.23:58 Automating name compilation process using custom GPT.28:52 Limited shared account causes usage constraints frustration.30:50 Increasing AI adoption by users and businesses.36:36 Automated AI transcription and publication process discussed.40:11 Use AI to cut costs in marketing.43:47 AI implications: competition, support, leverage, income opportunities45:11 Uniqueness and purpose lead to success.

In this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner, a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it also promises to revolutionize the podcasting process. Together, Dan and Susan explore the potential for further automation in podcasting, emphasizing the value of AI in enhancing the quality and accessibility of content creation. Join them as they provide an inside look at the development and future prospects of this innovative podcasting tool.Timestamps:00:00 Dan, thanks for the high-energy podcast automation.05:27 Use Susan's guide for custom GPT. Access at myshowrunner.com.08:36 Podcast production changing with new tools and features.11:57 Lowering barrier to entry, improving podcast quality.13:48 Grateful for quick, awesome work. Thank you.

Welcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation, they explore the use of AI in processing and analyzing podcast clips, and anticipate future advancements in AI for podcasting, such as automated production and distribution. Susan shares valuable insights into her preferred tech stack for recording and editing, while Dan expresses interest in implementing AI into his podcast process. Stay tuned as they discuss the transforming landscape of AI in podcasting and the potential of custom GPTs for podcast research. This episode is packed with actionable insights for marketers looking to harness the power of AI in their podcasting journey.Timestamps:04:01 Seeking human connections for AI and marketing.08:44 Injecting fun and controversial content into interviews.10:12 Improving communication and planning for interactions.12:56 Preferring cloud for processing larger volumes efficiently.18:08 Comparing different tools for transcribing audio content.19:26 Automate scheduling and posting podcast content efficiently.23:01 Seeking efficient time management through ChatGPT.26:26 Custom GPT generates content based on research.30:07 Refinement and innovation in editing technology expected.34:16 Exciting future with improved AI video analysis.36:16 Justin Feinberg and team provide valuable automation resources.Love these show notes? They're made by Ai with CastMagic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

Welcome to AI-Driven Marketer, in this episode Dan Sanchez discusses his five big predictions for AI in marketing in 2024. He shares insights on the impact of AI on big and small companies, the incorporation of AI into existing products, the potential for new AI applications, and the need for building competencies in AI beyond the basics. As the conversation unfolds, listeners can expect to gain valuable insights into the future of AI in marketing and how they can adapt their strategies to stay ahead of the curve.Timestamps:00:00 High expectations for AI despite potential setbacks.04:08 Small, agile AI companies outpacing larger players.06:30 Content automation and bots to increase in 2024.

Welcome to AI-Driven Marketer, the podcast where marketers can learn how to leverage AI to enhance their productivity and efficiency. In this episode, host Dan Sanchez interviews Karl Yeh, an expert in utilizing AI for business strategy and tactics. They discuss the potential of custom GPT copilots for practical advice, content creation, and automating business processes. From automating call summaries to creating tailored sales offers, they delve into real-world applications of AI in marketing and business. Join us as we explore the power of AI and how it can transform the way marketers work.Timestamps:00:00 Building a business copilot for personalized support.03:53 Custom GPT and language models for diverse tasks.07:44 Create AI Copilot for specific business needs.13:18 Chatbots for admissions streamline information for users.14:30 AI chatbots like Chatbase enable data retrieval.19:36 The gap in AI knowledge is widening.23:21 Advanced ABM Copilot: Target prospect questions, supporting documents.25:41 Interact with GPT, customize messages, use hotkeys.29:39 Use prewritten outline, learn, write, repeat steps.31:38 Custom GPT automates intuitive process, book on naming.36:47 Respell tool allows efficient processing of audio.37:50 Respell integrates with Zapier and Slack for insights.41:34 Human review improves and speeds up tasks.47:03 Excited yet scared about future technology advancements.48:25 AI becoming real, implications uncertain, but hopeful.Love these show notes? They're made by Ai with Cast Magic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning. It's why everybody is saying "Learn Ai or fall behind!"But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company? I wanted to figure this out for myself by talking to those who are doing it well already. There's no books to read only conversations to be had. Join me on the journey of learning how to ride this new wave of ai marketing in tech. Follow the journey in my AI marketing podcast.#danchez