Mezcal is a Nine Million-Liter Monster!
Agave Road Trip · Heritage Radio Network
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Show Notes
VP Pro shared out a story about the “impressive” growth that mezcal has been experiencing for many years. Yet, for all that growth, it’s still just 9 million liters annually. Compared to the 527 million liters of tequila that are produced in Mexico, let alone the 13.5 billion (with a “B”) liters of beer…? It’s a literal drop in the bucket. But could it be on its way to something bigger? How will it get there? And what could that mean for Mexico? We prognosticate and procrastinate in this episode of Agave Road Trip!
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