How to create habits to drive lifetime value for customer
Building in Africa
Africa's Market Explained · Tomiwa Onaleye
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Show Notes
This is a discussion on how founders can incorporate retention marketing into their product development.
Questions answered:
1) Why retention is important for tech startups? (how it fits in a go-to-market strategy)
2) The potential of retention marketing using case studies?
Guest speaker: Olabinjo Adeniran, a Product Marketing & Growth Manager who has worked in 4 Y Combinator startups, including Cowrywise and Bundle Africa. He is also the Author of The Growth Handbook: Scaling a Fintech in Nigeria.
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