How customer-led growth is driving business success
Building in Africa
Africa's Market Explained · Tomiwa Onaleye
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Show Notes
SaaS has a major growth problem. Founders can no longer rely on cheap, easy money to fuel the hunt for new customers. Now, winning teams are taking advantage of their customers as a powerful growth lever. This is a discussion on how Customer-Led Growth (CLG) can be used to drive business success.
Questions answered:
1) What is CLG for startups? (how it fits in a go-to-market strategy)
2) The potential for success with CLG
Guest speaker: Dumebi Malogo, a Strategy and Customer Marketing manager who has worked for international companies such as Deloitte, Accenture, and Workforce Group. He is also a serial entrepreneur who has founded two different startups.
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