Show your face, get more leads - Lead gen experiment results for a mortgage leads google ads campaign
Is your website generating all the leads it could be? This episode dives into a fascinating experiment conducted on a mortgage broker's website, where one simple, cost-free change led to a noticeable increase in conversions.
Advisers Assemble - Lead Generation For Financial Services · Alex Curtis
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Show Notes
Tune in to discover:
- The Experiment: Learn about the A/B test that compared a webpage with a financial advisor’s photo to one without, and what this revealed about immediate user trust.
- The Psychology of Trust: We explore the science behind why the human face is the most powerful and immediate trigger for trust, and how ambiguity aversion impacts your call-back requests.
- Authenticity is Key: Find out why stock photos and generic AI images won’t cut it, and how to ensure your photo improves credibility and conversion rates.
- Actionable Next Steps: Get practical advice on where to place your team photos for maximum impact, what type of photos to use (smartphone or professional), and the critical elements that must be in place along with your photo for a successful lead generation strategy.
Don't miss the insights that could transform your website from a generic landing page into a personal, trust-building lead machine.
Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.