Advisers Assemble - Lead Generation For Financial Services

This week on the podcast I welcome Chris Huskins. He’s just released a new book and this book is The Definitive Guide to podcasting, ever. Probably. Now if you remember back to Episode One, I interviewed, Pete Matthew. Now he has a podcast and he is a financial planner. He’s oversubscribed, people are on a waiting list to work with him. And a lot of this is because of the audience he’s built up from doing his podcast. So there’s no reason why you can’t create your own. My podcast is in its infancy, but I’ve had loads of benefits from it. I built up quite a big audience very quickly. And I get to engage and speak to people about the podcast, it helps with marketing, our business as well. It’s a bit like being an author being a podcast host so I highly recommend it for anyone. They say that if you go the extra mile, it’s not crowded there, and I know a lot of financial services industries are very crowded. It’s hard to differentiate. And it is all about building relationships and trust and you can talk one on one to a number of different people via podcast, and just let people know your expertise and experience, and they can get to know you before they start doing business with you. So we talk about how with podcasting, there’s a lot less competition in the podcast market than there are with YouTube channels and blogs. So Chris pulled out some stats there are 600k active podcasts, which sounds like a lot. And there’s probably a lot less in your area of expertise. If you compare that with how many blogs, there are 500 million, and just under 500 million YouTube channels as well. The great thing about a podcast is people can multitask if you’re listening to this episode of the podcast, it’s likely you’ll be doing something else as well, whether it’s doing some admin whether you’re driving, whether you’re at the gym. Whereas if you’re doing video content people have to focus purely on that. There’s more engagement with a podcast. Chris has some stats here as well that people are listening to podcast for over 80% of the episode, whereas the engagement on video, especially on Facebook is much, much less. Chris says, probably the most important chapter the most important bit of advice is knowing what the mission of your podcast is, what is your podcast trying to do, how are you trying to help people. Another great piece of advice is that although you’re talking to a potentially big audience, if you imagine you’re just talking to one person. People never kind of sit down in a group to listen to a podcast, people listen to it on their own, so try to imagine your ideal customer; people call it an avatar. So if you think that the microphone is that person and talk to that one person, you’ll find it a lot easier to create your content and you’ll find people will enjoy it more. So you can make a podcast with your smartphone. It’s really easy to record, edit, produce and publish your podcast just using equipment, you’ve got already, so you don’t need to splash out, and your audience don’t need to pay to listen so it’s really accessible for you to create and for your audience to listen. And Chris talks about how it’s really easy to distribute your podcast everywhere. If you get a really good podcast host that once you’ve published it on there they can distribute it to Spotify, iTunes everywhere. Because there’s more Android phones in there are Apple ones, believe it or not. So just being on iTunes is not enough. So hope you enjoy this episode. I’ve got links to Chris’s website and Chris’s book. I also talked about my event that’s coming up but Gary data also has an event coming up in May, as well. Chris’ website: https://chrishuskins.com/ Chris’ book: https://www.amazon.co.uk/most-comprehensive-guide-podcasting-probably/dp/1798863219/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

There's no getting past it. Video is scary. My guest this week Dan Knowlton believes that you need to find something you want badly enough to look stupid on video for. Because you'll need to make some bad videos before you can make good ones. We talk through the whole process of why and how to succeed with video. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

David is the owner of the BlinkBack video production company and is working on a Linkedin video course. He's incredibly consistent at producing his own video content on Linkedin and for his clients. I've learnt loads from this episode and i'm already seeing the benefits from the action i've taken. David's Linkedin: https://www.linkedin.com/in/davidkilkelly/ David's website: https://www.blinkback.co.uk/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

I found Ash Borland on Linkedin and was delighted that he's consistently using video to market himself. The aim is to catch up with Ash every 6-9months as kind of a case study to see the effects of social media on his business. You can find Ash: On Linkedin: https://www.linkedin.com/in/ashleyborland/ Twitter: https://twitter.com/ashborland1 Instagram: https://www.instagram.com/ashborland/ YouTube: https://www.youtube.com/channel/UCE5HX-wCyxdar6zDVdUOOBw Facebook: https://www.facebook.com/ashborland/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

I saw Roger Edwards Speak at the YouPreneur Summit in November 2019, I was blown away by the talk. There's real synergy in Roger's approach to simplifying marketing and having this person to person approach. Roger's Website: https://rogeredwards.co.uk/ Rog Vlog: https://www.youtube.com/channel/UCP5Fk9xGkFRIkotv2HziTUw Rogers' Podcast: http://mpafpodcast.libsyn.com/webpage Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

David Thomson sold his insurance business for 7 figures, and now teaches people how to influence and persuade. I was lucky enough to spend the afternoon with him chatting FS business and heard his story first hand which is incredibly inspiring. I just had to record this chat! You'll definitely want to check out David's website: http://davidthomson.com/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

I sit down with Katie Hart a psychologist and marketer who specialises in gender marketing. We discuss the difference between male and female brains and how we can adapt our marketing to not put off one or the other. I'm a huge psychology fan and absolutely love how we as marketers can appeal to more people using different imagery, text and fonts etc. Katie's website: https://www.rhetonic.co.uk/ Connect with Katie on Linkedin: https://www.linkedin.com/in/aboutkatiehart/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

The second of a two-part episode with Mortgage Broker Gary Das from Active Mortgages. We continue chatting through Gary's 7 steps to generating your own leads. Active Mortgages Website: https://active.mortgage/ Gary's Website: https://www.garydas.com/ Gary's Facebook Group: https://www.facebook.com/groups/2118569478422294/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

The first of a two part episode with Mortgage Broker Gary Das from Active Mortgages. Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k). He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content. Active Mortgages Website: https://active.mortgage/ Gary's Website: https://www.garydas.com/ Gary's Facebook Group: https://www.facebook.com/groups/2118569478422294/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

I continue my chat with Pete on SEO. We start to talk about what you can do with your content on and off your website. Pete's website: https://www.peteeveritt.com/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes. Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google. https://www.peteeveritt.com/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you. Nicole's website: https://lollipopsocial.co.uk/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

I interviewed one of the world's foremost experts in YouTube and YouTube strategy. For the last 7 years he has been working in the corporate world working and growing the YouTube channels of some of the world's biggest Media companies. He started out at the BBC and ran their channels, launching the official channels for both Doctor Who and Sherlock as well as adding millions of subscribers to the Top Gear channel. He then went over to be head of YouTube and social media for a company called Endemol where he launched and revamped their channels and added billions of views and millions of subscribers in record time - most of which came from turning around the fortunes of Mr Bean! Last year in June he took the plunge of leaving the corporate world to go it alone as a consultant. Channel Fuel Website: http://channelfuel.co Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Jake has an agency called Lead Cookie where he takes over his clients Linkedin account and approaches potential customers and partners. He talks through his approach and the scripts they use to spark conversations. Lead Cookie Content Allies Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Jodie like all other broker bought leads but was curious about how they did it. So, she taught herself and now has too many leads. You can join her firm and get all the leads you need or buy the leads from her. We talk through how she gets all her leads through Google Ads and the USP that makes all the difference. Connect with Jodie on Linkedin: https://www.linkedin.com/in/jodiestevenson/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Louise Brogan teaches people how to use social media to generate more business. We discuss Facebook, Instagram, Insta Stories and she evens comes up with a great strategy for mortgage brokers off the top of her head. Louise's website: https://socialbeeni.com/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Ex-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page. Lucy's website: https://buildyourbrandstory.com/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

John Sinclair from Loman Miller joined Alex for a live interview on some of the strategies we can use offline when networking and building relationships. John is a long-standing member of the BNI and gives an insight into the techniques he's adapted to generate more business. John's website: http://www.lomanmiller.com/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Talking Ads is a live show where my team and special guests discuss the adverts we have seen recently and whether we love or hate them. I've selected some of the more interesting topics and concepts that should give you a great insight in to how to make your ads more effective. You'll need to join a Facebook Group to watch Talking Ads Live - https://www.facebook.com/groups/1612904965454759/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Pete Matthew the host of the meaningful money podcast is booked up for three months in advance and does not need to market his business or advertise. Pete's built a whole lot of trust through content marketing so I quiz him on all the elements and discuss how anyone can do this. https://meaningfulmoney.tv/ Pete's Book: https://meaningfulmoney.tv/book/ Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.