Episode 210
Different Content For Different Searches - Tom Maplethorpe & Alex Curtis
In this episode, you'll hear whether people actually read content on websites, because financial services is boring right? You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search. Much less complicated than it sounds!
Advisers Assemble - Lead Generation For Financial Services · Tom Maplethorpe, Alex Curtis
August 22, 202244m 31s
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Show Notes
In this episode, you'll hear whether people actually read content on websites, because financial services is boring right?
You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search.
Much less complicated than it sounds!
Brought to you by the team at The Lead Engine who specialise in
generating mortgage leads.
Topics
mortgage leadsadvisers assemblelead genfinancial servicescontent marketinglead generation for financial serviceslead generation