Bing Ads Vs Google Ads - Which got cheaper mortgage applications? Lead Gen Case Study
In the latest episode, we dive into a real-world, six-week experiment that pits Google Ads against Bing Ads (now Microsoft Advertising) for one of our mortgage broker clients targeting a niche audience: medical professionals.
Advisers Assemble - Lead Generation For Financial Services · Alex Curtis
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Show Notes
Many people assume Bing is cheaper due to less competition, while others dismiss Google Ads as too expensive. We put those assumptions to the test with comparable budgets to see which platform truly offers the best value.
What you will learn by listening:
- The Shocking Cost Difference: Discover which platform was the "clear winner" in this specific campaign and how one delivered new clients for less than half the cost of the other.
- The Key Metrics: We break down the data on average Cost-Per-Click (CPC) and traffic volume, revealing a nearly two-fold difference in efficiency.
- The True Measure of Profitability: We calculate the final, eye-opening Cost to Acquire a Customer (CAC) for both platforms—the data that dictates profitability.
- The Ultimate Takeaway: Find out why the core lesson of this experiment isn't just about which platform won, but why you must never rely on industry assumptions and the crucial role of continuous, dedicated testing in financial services lead generation.
Don't guess where to spend your budget. Listen now to get the concrete data and insights you need to make profitable decisions.
Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.