David Mihm on the State of Multi-location GBP Management

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.

Listen to learn:

• Why bulk verification can be such a struggle for enterprise businesses
• The best approach to managing local SEO between HQ and branch levels
• A two-level training framework for local SEO and enterprise businesses
• The value of third-party vendors in highlighting the importance of local SEO
• What's next for schema and GBP Posts
• When we should be expecting Google to launch SGE, and what it might look like

Resources:

• BrightLocal's Brand Beacon Report: https://www.brightlocal.com/research/brand-beacon-report/
• Near Media: https://www.nearmedia.co/
• Near Media's Research and Analysis: https://www.nearmedia.co/tag/analysis/
• The Near Memo Podcast: https://www.nearmedia.co/memo/
• Is Google's DMA Compliance DOA for Local Searches in Europe?: https://www.nearmedia.co/google-serp-restaurants-eu-dma-analysis/
• Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly: https://www.brightlocal.com/blog/beyond-google-monopoly/
• Follow Near Media on LinkedIn: https://www.linkedin.com/company/nearmediaco/
• Follow Near Media on X: https://twitter.com/nearmediaco
• Follow David on LinkedIn: https://www.linkedin.com/in/davidmihm/