Blake Denman on How to Grow Your Agency (While Avoiding Screwups)
Growing an agency is hard. There are so many things to get right and so many things that can go wrong. Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability. On this episode, we chatted to Blake Denman about his first-hand experience of growing his agency, RicketyRoo. He’ll guide us through his successes and missteps as he’s scaled RicketyRoo to a team of ten. You’ll learn: • Why choosing a niche is key to growth • Why agency owners need to ruthlessly prioritize their time • How Blake uses partners and relationships to drive leads • Why digital marketing conferences were terrible for lead generation • When to hire and how to get it right
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Show Notes
Growing an agency is hard. There are so many things to get right and so many things that can go wrong.
Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability.
On this episode, we chatted to Blake Denman about his first-hand experience of growing his agency, RicketyRoo. He’ll guide us through his successes and missteps as he’s scaled RicketyRoo to a team of ten.
You’ll learn:
- Why choosing a niche is key to growth
- Why agency owners need to ruthlessly prioritize their time
- How Blake uses partners and relationships to drive leads
- Why digital marketing conferences were terrible for lead generation
- When to hire and how to get it right
Resources:
- This isn’t the first time we’ve tapped into Blake’s expertise on agency growth. A couple of years ago we hosted a webinar with Blake and Nifty Marketing’s Mike Ramsey about how they scaled up their agencies.
- If your plans to scale up your agency involve landing bigger clients, then make sure you listen to our episode with Jordan Choo.
- If you want more great agency content, check out our Advance Your Agency guides which cover a range of topics such as client education and pricing services.
About Blake:
Blake Denman is President and Founder of Rickety Roo, a local SEO agency which he founded in 2009. Blake has more than 14 years of local SEO and paid search marketing experience.