Andi Jarvis Wants to Poke Bad Strategists in the Eye
In the first episode of the new season, Claire Carlile picks the brain of Eximo Marketing's Andi Jarvis. We discuss what makes for an impactful local marketing strategy, what marketing cliches he'd stick in Room 404 forever, and what goes wrong when no-one really understands strategy.
Adventures in Local Marketing · Andi Jarvis, Claire Carlile
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Show Notes
In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.
Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer.
Listen to learn:
- The difference between strategy and tactics
- The biggest mistakes often found in a marketing strategy
- How to build a marketing strategy that aligns with your local business strategy
Follow Andi on Twitter: https://twitter.com/andijarvis
Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/
Eximo Marketing: https://eximomarketingstrategy.com/
The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/
Resources:
Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811
Mark Ritson: https://www.marketingritson.com/
BrightLocal on the web:
www.brightlocal.com
Claire Carlile on the web:
www.clairecarlilemarketing.com
www.twitter.com/clairecarlile