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The Role of AI in Modern CRM

The Role of AI in Modern CRM

Advanced Manufacturing Now · SME Media

November 5, 202423m 11s

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Show Notes

In this episode, David Muller is joined by Clint Oram, co-founder and chief strategy officer of SugarCRM, discusses the evolution of customer relationship management in the manufacturing sector. They also explore the integration of AI and generative AI in CRM systems to provide actionable insights for sales teams.