Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization
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Show Notes
Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers.
Takeaways
- Audio is underfunded largely due to education gaps and outdated measurement models.
- The missing middle in audio leaves key demos and local markets underserved.
- Host-read ads remain valuable because trust and opt-in listening drive attention.
- Expanding audio reach improves effectiveness beyond a few major streaming platforms.
- Better measurement will push audio spend closer to its share of daily consumer time.
Chapters
00:00 Introduction to Jennifer Louie Oon and her background in audio
02:20 Building a career by prioritizing learning over titles
07:50 The missing middle problem in audio advertising
11:30 Why audio budgets lag behind TV and social
14:50 Why host-read ads continue to perform
18:00 Programmatic audio and reducing friction for creators
21:30 What measurement changes mean for audio’s future
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