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Why CFOs Overlook Marketing's True Impact

Why CFOs Overlook Marketing's True Impact

AdExchanger · AdExchanger

October 21, 20251h 0m

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Show Notes

Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.