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What Marketers Miss When Their Data Isn't Inclusive

What Marketers Miss When Their Data Isn't Inclusive

AdExchanger · AdExchanger

March 3, 202646m 22s

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Show Notes

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.