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What It Means To Measure 'True ROI'

What It Means To Measure 'True ROI'

AdExchanger · AdExchanger

March 4, 202549m 7s

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Show Notes

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.