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Wendy Clark Says, 'Do Your Homework'

Wendy Clark Says, 'Do Your Homework'

AdExchanger · AdExchanger

November 14, 20241h 4m

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Show Notes

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.