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Turning Snark Into Strategy, With The Onion

Turning Snark Into Strategy, With The Onion

AdExchanger · AdExchanger

January 13, 202647m 49s

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Show Notes

No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.