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There's No Such Thing As An Attribution Easy Button

There's No Such Thing As An Attribution Easy Button

AdExchanger · AdExchanger

July 15, 202550m 0s

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Show Notes

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.