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The Science (And Art) Of Scaling Native Ads

The Science (And Art) Of Scaling Native Ads

AdExchanger · AdExchanger

August 19, 202546m 7s

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Show Notes

Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as "native-as-a-service."