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The Power Of Creative Data

The Power Of Creative Data

AdExchanger · AdExchanger

February 18, 202551m 56s

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Show Notes

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn't advanced enough to measure creative decisions at scale.