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The Outcomes Era Is Dead. Long Live The Quality Era

The Outcomes Era Is Dead. Long Live The Quality Era

AdExchanger · AdExchanger

April 29, 202553m 25s

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Show Notes

Emet Advisory's Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company's latest cookie pivot.